Hiroshima DOOH · Hondori · Kamiyacho · Hiroshima Station · June 2026
A rebuilt riverside city of about 1.19 million, Hiroshima runs on a tram network that never went underground. Blindspot maps its screens to the arcades, intersections and platforms that actually carry the crowd, matched to how the city moves.
Hiroshima billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Hondori Arcade, Peace Memorial Park area and landmark networks. On Blindspot, Hiroshima screens are booked by the hour and priced per play, entry plays start around $0.38, with no contracts or minimums.
The smart Hiroshima play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The 577 m covered pedestrian arcade linking the Peace Park to Hatchobori, 200+ shops, about 100,000 visitors a day.
The central intersection where every tram route converges, with department stores and the Shareo underground mall.
The JR and Shinkansen terminal with the redeveloped ekimae plaza and high-frequency dwell.
The riverside memorial precinct around the Atomic Bomb Dome, with steady international visitor flow.
Hiroshima's densest bar, izakaya and okonomiyaki district, with high evening dwell.
The route toward Mazda Zoom-Zoom Stadium near the station, spiking on Carp baseball game days.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Hiroshima's media owners, MCDecaux (JCDecaux Japan), LIVE BOARD, Hakuhodo DY OOH among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Hiroshima's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
the Hiroden streetcar, Japan's longest surviving tram network, plus JR lines and the Astram Line, with the retail spine along Hondori and Rijo-dori plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Hiroshima moves on rails at street level. Where most Japanese cities pushed transit underground, Hiroshima kept its trams above ground, and the Hiroden lines still thread the same intersections they did a century ago. The city rebuilt around a single east-west spine: Hondori and Rijo-dori carry a hundred thousand walkers a day between the Peace Memorial Park and the station. Commuters, shoppers and visitors converge at Kamiyacho, then fan out to Nagarekawa by night and to Mazda Stadium on Carp game days.
Kamiyacho / Hatchobori and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Peace Memorial Park area and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Hondori Arcade shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Hiroshima doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Hondori Arcade + Kamiyacho / Hatchobori | 6–11 PM |
| Commuter frequency | Hiroshima Station, Kamiyacho / Hatchobori | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Peace Memorial Park area, Hondori Arcade | 12–8 PM |
| B2B / decision-makers | Nagarekawa / Ebisucho, Kamiyacho / Hatchobori | Weekdays 9 AM–6 PM |
| Tourism & events | Hondori Arcade, Mazda Stadium corridor | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Hiroshima’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Hondori arcade digital | from ~$0.52 per play | the 577 m covered shopping arcade | flagship pedestrian dwell |
| Kamiyacho intersection digital | from ~$0.47 per play | the central tram-convergence downtown | commuter and shopper reach |
| Hiroshima Station digital | from ~$0.44 per play | the JR and Shinkansen terminal plaza | high-frequency commuter dwell |
| Nagarekawa nightlife digital | from ~$0.34 per play | the bar and okonomiyaki district | evening going-out crowd |
| Transit screens | from ~$0.38 per play | the Hiroden tram and bus stops | walk-up and drive-time commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Hiroshima screen: the format (pricing runs higher on transit screens than on hondori arcade digital), the zone (Hondori Arcade carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts at Kamiyacho and Hiroshima Station.
Multi-zone push
Hondori, Kamiyacho and the station together across peak dayparts.
Flagship
Full Hondori and downtown-spine saturation.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, MCDecaux (JCDecaux Japan), LIVE BOARD, Hakuhodo DY OOH among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes, on Blindspot every Hiroshima screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Hiroshima onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as MCDecaux (JCDecaux Japan), LIVE BOARD, Hakuhodo DY OOH.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Kamiyacho / Hatchobori corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Hiroshima campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Hiroshima by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The city on rails. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
