Clermont-Ferrand DOOH · Place de Jaude · Puy de Dôme · July 2026
The capital of Auvergne near 147,000 under the Puy de Dôme, from Place de Jaude and the black-stone cathedral to the station, the Michelin quarter and the Cézeaux campus, bookable by the hour, priced per play, matched to how Clermont-Ferrand actually moves.
Clermont-Ferrand billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Place de Jaude, Michelin / Marcel-Michelin and landmark networks. On Blindspot, Clermont-Ferrand screens are booked by the hour and priced per play, entry plays start around $0.27, with no contracts or minimums.
The smart Clermont-Ferrand play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
Place de Jaude, under Bartholdi's Vercingétorix, holds the shopping centres, the tram stop and the densest foot traffic in Auvergne.
The black Volvic-stone cathedral and Place de la Victoire below it hold the old town's terraces, markets and visitor flow.
The station carries the Paris and Lyon lines plus the regional commute, feeding the Charras and Carnot approaches all day.
The Michelin headquarters at Les Carmes, the works around Cataroux and the Stade Marcel-Michelin surge with shift changes and ASM match days.
The Cézeaux campus of Université Clermont Auvergne on tram line A carries tens of thousands of students between the labs and the residence quarters.
The A71 toward Paris and the A75 toward the Midi carry the heaviest drive-time flow in the Massif Central, past the retail parks of the plateau.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Clermont-Ferrand's media owners, JCDecaux France, Clear Channel France, Mediatransports among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Clermont-Ferrand's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
T2C trams on line A and buses across Clermont Auvergne Métropole plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Clermont-Ferrand is built black: its Gothic cathedral is cut from Volvic lava stone, its twin spires dark against the Puy de Dôme, the dormant volcano that rises 1,465 metres behind the city, UNESCO-listed with the whole Chaîne des Puys since 2018. Urban II preached the First Crusade here in 1095, Michelin has made tyres in the city since 1889 and still runs it from Les Carmes, and the yellow-and-blue ASM pack out the Stade Marcel-Michelin. Place de Jaude, under Bartholdi's equestrian Vercingétorix, holds the shopping centres and the tram, the short film festival each February is the largest in the world, and the Panoramique des Dômes rack railway climbs the volcano. Screens on Jaude, the station and the Michelin quarter catch the most repeat eyes.
Cathedral / Place de la Victoire and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Michelin / Marcel-Michelin and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Place de Jaude shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Clermont-Ferrand doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Place de Jaude + Cathedral / Place de la Victoire | 6–11 PM |
| Commuter frequency | Gare SNCF / Avenue Charras, Cathedral / Place de la Victoire | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Michelin / Marcel-Michelin, Place de Jaude | 12–8 PM |
| B2B / decision-makers | Cézeaux Campus / Aubière, Cathedral / Place de la Victoire | Weekdays 9 AM–6 PM |
| Tourism & events | Place de Jaude, A71 / A75 Corridor | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Clermont-Ferrand’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Place de Jaude digital | from ~$0.46 per play | the city-centre square | the busiest foot-traffic heart |
| Cathedral-quarter digital | from ~$0.42 per play | the black-stone old town | heritage and terrace crowds |
| Station digital | from ~$0.37 per play | the rail gateway | Paris-bound and regional commuters |
| Michelin & stadium digital | from ~$0.33 per play | the works and the Marcel-Michelin | shift-change and match-day crowds |
| Motorway & transit screens | from ~$0.27 per play | the A71, A75 and T2C network | drive-time and tram commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Clermont-Ferrand screen: the format (pricing runs higher on motorway & transit screens than on place de Jaude digital), the zone (Place de Jaude carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Centre test
A week of hourly bursts around Place de Jaude and the cathedral quarter.
Multi-zone Clermont push
Jaude, the station and the Michelin quarter running together across peak dayparts.
Short-film-festival flagship
Full centre saturation timed to the world's biggest short film festival and the ASM season.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, JCDecaux France, Clear Channel France, Mediatransports among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes, on Blindspot every Clermont-Ferrand screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Clermont-Ferrand onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as JCDecaux France, Clear Channel France, Mediatransports.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Cathedral / Place de la Victoire corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Clermont-Ferrand campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Clermont-Ferrand by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The city under the volcanoes. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
