Toulouse DOOH · Capitole · Saint-Cyprien · Compans · June 2026
A Garonne metro near 1.07 million in the Pink City of aerospace, from the Place du Capitole to the riverside quays to the Compans offices, bookable by the hour, priced per play, matched to how Toulouse actually moves.
Toulouse billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Place du Capitole, Saint-Cyprien and landmark networks. On Blindspot, Toulouse screens are booked by the hour and priced per play, entry plays start around $0.31, with no contracts or minimums.
The smart Toulouse play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The Place du Capitole, under the great brick facade of the city hall, is the city's signature gathering square.
The Rue d'Alsace-Lorraine and Esquirol form the main shopping spine and the busiest pedestrian flow in the centre.
The Carmes market quarter and the Saint-Étienne streets pack bistros and bars for a chic going-out crowd.
The Saint-Cyprien bank and the Garonne quays around Saint-Pierre draw a riverside dining and going-out crowd.
The Compans business district and the university campuses carry a large daytime office and student crowd.
The ring road and the Blagnac aerospace corridor carry the metropolitan commute and the Airbus workforce.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Toulouse's media owners, JCDecaux France, Cityz Media, Mediatransports among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Toulouse's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Tisséo metro, tram and bus shelter screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Toulouse glows pink from its terracotta brick, and it runs on aerospace, its students and the Garonne. Mornings stream the Tisséo metro and the trains through Matabiau toward the Capitole and the office districts; lunch fills the Place du Capitole and the Rue d'Alsace-Lorraine shopping spine; evenings pull crowds to the riverside Saint-Pierre quays and the Carmes and Saint-Cyprien bars; Airbus and the university keep a huge young workforce and student crowd in motion. Stade Toulousain rugby fills the stadium on match days. Buy the metro morning peak and the Capitole and riverside evening.
Rue d'Alsace-Lorraine and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Saint-Cyprien and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Place du Capitole shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Toulouse doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Place du Capitole + Rue d'Alsace-Lorraine | 6–11 PM |
| Commuter frequency | Carmes, Rue d'Alsace-Lorraine | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Saint-Cyprien, Place du Capitole | 12–8 PM |
| B2B / decision-makers | Compans-Caffarelli, Rue d'Alsace-Lorraine | Weekdays 9 AM–6 PM |
| Tourism & events | Place du Capitole, Périphérique | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Toulouse’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: aerospace and aviation, with Airbus's Blagnac assembly lines and headquarters employing more than 11,000 people who commute along the Périphérique daily, and space and satellite engineering, where CNES and Thales Alenia Space put decision-makers through Compans-Caffarelli on weekdays (see B2B advertising).
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Capitole civic digital | from ~$0.52 per play | $100 buys hourly bursts on the central square | pedestrian and high-dwell audiences |
| Alsace-Lorraine retail digital | from ~$0.48 per play | the main shopping spine | pedestrian shopper dwell |
| Carmes nightlife digital | from ~$0.44 per play | the market and bar quarter | younger going-out crowds |
| Saint-Cyprien riverside digital | from ~$0.40 per play | the Garonne quays | riverside dining audiences |
| Tisséo metro screens | from ~$0.33 per play | platforms across the network | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Toulouse screen: the format (pricing runs higher on tisséo metro screens than on capitole civic digital), the zone (Place du Capitole carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Centre and metro test
A week of daytime and evening bursts on the Place du Capitole and the Tisséo metro.
Multi-zone Toulouse push
The Capitole, the Rue d'Alsace-Lorraine and Carmes running together across peak dayparts.
Toulouse flagship
Full centre and riverside saturation timed to Stade Toulousain home games and the aerospace calendar.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, JCDecaux France, Cityz Media, Mediatransports among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Toulouse screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Rue d'Alsace-Lorraine & Esquirol, the afternoon retail stretch around Saint-Cyprien & the Garonne quays, or the evening social hours in Place du Capitole, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Toulouse on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Place du Capitole through to Périphérique & Blagnac. The underlying screens are owned and run by media operators such as JCDecaux France, Cityz Media and Mediatransports, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Toulouse typically funds a multi-day hourly presence on a high-traffic corridor such as Rue d'Alsace-Lorraine & Esquirol, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.31 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Toulouse campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Toulouse by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Pink City. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
