Lyon DOOH · Presqu'ile, Part-Dieu, the two rivers · June 2026
France's second city, a metro of around 1.77 million, the Fourviere basilica on the hill and the Presqu'ile between two rivers, bookable by the hour, priced per play, matched to how Lyon actually moves.
Lyon billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Presqu'ile, Vieux Lyon and landmark networks. On Blindspot, Lyon screens are booked by the hour and priced per play, entry plays start around $0.28, with no contracts or minimums.
The smart Lyon play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
Street-level digital through the peninsula retail core around Bellecour.
LED and station screens at France's largest regional business hub.
Waterfront mall and riverside screens at the rivers' meeting point.
UNESCO old-town footfall below the Fourviere hill.
The working hill's neighbourhood dining-and-market placements.
Stadium and campus-adjacent screens in the southern district.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Lyon's media owners, JCDecaux, Clear Channel France (Cityz Media), Mediatransports among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Lyon's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
TCL metro, tram and Rhonexpress airport rail screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Lyon is shaped by its two rivers: the Presqu'ile sits on the peninsula between the Saone and the Rhone, Fourviere watches from the hill to the west, and Part-Dieu, France's largest business district outside Paris, anchors the east bank. The TCL metro and tram move the daytime workforce and the students; Bellecour alone passes more than 100,000 riders a day. Buy the Presqu'ile retail windows, the Part-Dieu workday, the metro frequency, and the Confluence weekend, and skip the dead midday hours.
Part-Dieu business district and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Vieux Lyon and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Presqu'ile shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Lyon doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Presqu'ile + Part-Dieu business district | 6–11 PM |
| Commuter frequency | Confluence, Part-Dieu business district | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Vieux Lyon, Presqu'ile | 12–8 PM |
| B2B / decision-makers | Croix-Rousse, Part-Dieu business district | Weekdays 9 AM–6 PM |
| Tourism & events | Presqu'ile, Gerland | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Lyon’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & arterial digital | from ~$0.28 per play | $100 buys hourly bursts | drive-time and commuter reach |
| Presqu'ile & Part-Dieu LED | $0.46–$5 per play | $5,000–$20,000 typical 4-week presence | affluent shoppers and the daytime workforce |
| Vieux Lyon / old-town street-level | $0.36–$3 per play | UNESCO heritage footfall | tourists and weekend visitors |
| Metro & tram screens | $0.28–$2.5 per play | every TCL rider | repeat commuter and student frequency |
| Confluence / retail | $0.40–$3 per play | waterfront shoppers | lifestyle and leisure intent |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
An hourly burst on the metro and Part-Dieu.
Multi-zone push
Presqu'ile and Part-Dieu plus districts across peak windows.
City flagship
Central LED plus the metro network, Vieux Lyon and the Confluence.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Lyon screens are priced per play and booked by the hour, entry plays start around $0.28, with no contracts or minimums.
Presqu'ile ranks #1 for reach and dwell. For premium and B2B audiences, Part-Dieu business district leads; for retail intent, Vieux Lyon; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Lyon screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Lyon onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as JCDecaux, Clear Channel France (Cityz Media), Mediatransports.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Part-Dieu business district corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Lyon campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Lyon by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
1.77 million people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
