Billings DOOH · Rimrocks · Montana Avenue · I-90 · July 2026
Montana's Magic City near 121,000 in a metro near 192,000, from the Rimrocks and Montana Avenue to 24th Street West and the I-90 corridor, bookable by the hour, priced per play, matched to how Billings actually moves.
Billings billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium 24th Street West / Shiloh Crossing, Billings Heights / Main Street and landmark networks. On Blindspot, Billings screens are booked by the hour and priced per play, entry plays start around $0.23, with no contracts or minimums.
The smart Billings play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
24th Street West from Rimrock Mall to Shiloh Crossing is the metro's dominant retail and dining strip, the busiest shopping corridor in Montana.
The downtown core under the First Interstate Center carries the weekday office flow, then the Montana Avenue brewery district takes the evening.
Interstate 90 runs the length of the Yellowstone Valley past the city, the heaviest through, freight and commuter artery in the region.
Main Street through the Heights carries one of the city's heaviest daily commuter and big-box flows north of the Rims.
The Billings Clinic and St. Vincent campuses anchor the medical corridor, a steady staff, patient and visitor flow beside downtown.
MetraPark's arena and fairgrounds surge on concert, rodeo and fair days, pulling crowds from across Montana and Wyoming.
The media estate · operator partners
Blindspot connects bookable digital out-of-home screens across Billings onto one map, priced per play and bookable by the hour. Below: real partner screens from the supplied local photo set.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Billings's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
MET Transit buses and the downtown Billings transfer center plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Billings runs beneath the Rimrocks, the sandstone cliffs that wall the north side of Montana's largest city. Interstate 90 carries the heaviest through and freight traffic along the Yellowstone Valley, 24th Street West is the dominant retail strip from Rimrock Mall to Shiloh Crossing, and downtown draws office workers by day and brewery-district crowds along Montana Avenue at night. Two big hospital campuses make the city the region's medical hub, and MetraPark surges on event days. Buy the I-90 drive-time and the 24th Street retail peak.
Downtown / Montana Avenue and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Billings Heights / Main Street and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
24th Street West / Shiloh Crossing shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Billings doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | 24th Street West / Shiloh Crossing + Downtown / Montana Avenue | 6–11 PM |
| Commuter frequency | I-90 Corridor, Downtown / Montana Avenue | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Billings Heights / Main Street, 24th Street West / Shiloh Crossing | 12–8 PM |
| B2B / decision-makers | Medical Corridor, Downtown / Montana Avenue | Weekdays 9 AM–6 PM |
| Tourism & events | 24th Street West / Shiloh Crossing, MetraPark / East | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Billings’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: healthcare around the Medical Corridor, home to Billings Clinic, Montana's largest health system with roughly 4,600 employees and the state's only Level I trauma center (see DOOH for healthcare), and oil refining along the I-90 Corridor toward Lockwood, where the Phillips 66 and Par Pacific refineries each process around 60,000 barrels of crude a day.
Book Billings by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & interstate digital | from ~$0.23 per play | $100 buys hourly bursts on I-90 | drive-time and freight-route reach |
| 24th Street retail digital | from ~$0.39 per play | the Rimrock Mall to Shiloh strip | dominant Montana shopper crowd |
| Downtown & Montana Avenue spectacular | from ~$0.36 per play | the brewery district and office core | office and going-out dwell |
| Medical corridor digital | from ~$0.27 per play | the Billings Clinic and St. Vincent districts | healthcare and professional audiences |
| MET Transit screens | from ~$0.23 per play | the downtown transfer center and routes | walk-up and drive-time commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Billings screen: the format (pricing runs higher on MET Transit screens than on roadside & interstate digital), the zone (24th Street West / Shiloh Crossing carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on I-90 and 24th Street West.
Multi-zone Billings push
Downtown, 24th Street West and the Heights running together across peak dayparts.
Magic City flagship
Full retail-strip and downtown saturation timed to MetraPark event weeks.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Advertising, YESCO Outdoor Media, Clear Channel Outdoor among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Billings screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Downtown / Montana Avenue, the afternoon retail stretch around Billings Heights / Main Street, or the evening social hours in 24th Street West / Shiloh Crossing, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Billings on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from 24th Street West / Shiloh Crossing through to MetraPark / East. The underlying screens are owned and run by media operators such as Lamar Advertising, YESCO Outdoor Media and Clear Channel Outdoor, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Billings typically funds a multi-day hourly presence on a high-traffic corridor such as Downtown / Montana Avenue, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.23 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Billings campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Billings by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Magic City. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
