Zurich DOOH · banking core, the Hauptbahnhof, the lakefront · June 2026
Switzerland's financial capital, roughly 1.46 million in the metro, the Bahnhofstrasse banking core, the Hauptbahnhof and the lakefront, bookable by the hour, priced per play, matched to how Zurich actually moves.
Zurich billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Bahnhofstrasse, Old Town / Niederdorf and landmark networks. On Blindspot, Zurich screens are booked by the hour and priced per play, entry plays start around $0.34, with no contracts or minimums.
The smart Zurich play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
Premium ePanels along the luxury shopping and banking spine.
High-traffic station screens at the central rail hub.
Digital placements through the redeveloped industrial quarter.
Street-level screens through the medieval old town.
Lakeside placements at the Bellevue tram interchange.
Station and roadside screens in the northern business hub.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Zurich's media owners, APG|SGA, Clear Channel Switzerland, Goldbach Neo among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Zurich's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
VBZ tram and S-Bahn station screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Zurich runs on a tight, wealthy core. Bahnhofstrasse and the banking district pull the daytime workforce and the luxury shoppers; the Hauptbahnhof, one of Europe's busiest stations, funnels commuters in from the whole canton; Zurich West and Oerlikon carry the after-work and creative crowd. Buy the morning and evening commute through the Hauptbahnhof and the tram lines, the Bahnhofstrasse retail afternoons, and the Zurich West and Seefeld nightlife windows.
Hauptbahnhof and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Old Town / Niederdorf and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Bahnhofstrasse shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Zurich doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Bahnhofstrasse + Hauptbahnhof | 6–11 PM |
| Commuter frequency | Zurich West, Hauptbahnhof | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Old Town / Niederdorf, Bahnhofstrasse | 12–8 PM |
| B2B / decision-makers | Bellevue / Seefeld, Hauptbahnhof | Weekdays 9 AM–6 PM |
| Tourism & events | Bahnhofstrasse, Oerlikon | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Zurich’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: global banking around Bahnhofstrasse and Paradeplatz, where UBS keeps its Swiss headquarters and absorbed Credit Suisse's former campus after the 2023 takeover (see DOOH for fintech), and tech and engineering commuting through Hauptbahnhof toward Google's Swiss headquarters on Europaallee, its largest engineering site outside the US with roughly 5,000 staff.
Book Zurich by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & arterial digital | from ~$0.34 per play | $100 buys hourly bursts | drive-time commuter reach |
| Bahnhofstrasse ePanels & wallscapes | $0.62–$5 per play | $5,000–$24,000 typical 4-week presence | affluent daytime workforce and luxury shoppers |
| Zurich West / nightlife | $0.44–$3 per play | nightlife and dining windows | creative and after-work crowd |
| Station & tram screens | $0.34–$2.5 per play | every rider | repeat commuter frequency |
| Lakefront / retail | $0.40–$3 per play | high-income shoppers | luxury and lifestyle intent |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Zurich screen: the format (pricing runs higher on lakefront / retail than on roadside & arterial digital), the zone (Bahnhofstrasse carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
An hourly burst on the Hauptbahnhof and tram screens.
Multi-zone push
Bahnhofstrasse ePanels plus Zurich West across peak windows.
City flagship
Bahnhofstrasse wallscapes plus the station hub and lakefront clusters.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, APG|SGA, Clear Channel Switzerland, Goldbach Neo among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Zurich screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Hauptbahnhof, the afternoon retail stretch around Old Town / Niederdorf, or the evening social hours in Bahnhofstrasse, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Zurich on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Bahnhofstrasse through to Oerlikon. The underlying screens are owned and run by media operators such as APG|SGA, Clear Channel Switzerland and Goldbach Neo, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Zurich typically funds a multi-day hourly presence on a high-traffic corridor such as Hauptbahnhof, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.34 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Zurich campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Zurich by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
1.46 million people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
