Arlington DOOH · AT&T Stadium · Globe Life Field · I-30 · June 2026
The seventh-largest city in Texas near 404,000 at the center of a Dallas-Fort Worth metro topping 8 million, from AT&T Stadium to Globe Life Field to the I-30 commute, bookable by the hour, priced per play, matched to how Arlington actually moves.
Arlington billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Entertainment District, Cooper Street and landmark networks. On Blindspot, Arlington screens are booked by the hour and priced per play, entry plays start around $0.27, with no contracts or minimums.
The smart Arlington play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The Entertainment District around AT&T Stadium, Globe Life Field and Texas Live! packs the heaviest game-day, concert and event-night crowd in the metro.
The AT&T Stadium and Globe Life Field approaches, home to the Cowboys and the Rangers, anchor the biggest single-event dwell in Arlington.
Six Flags Over Texas and the surrounding theme-park and hotel blocks anchor a heavy family, visitor and seasonal-tourist flow off I-30.
The Cooper Street corridor and the Parks Mall at Arlington anchor the city's busiest everyday retail and shopping intercept.
I-30, I-20 and Highway 360 carry the daily commute and the heavy cross-metro through traffic between Dallas and Fort Worth.
The University of Texas at Arlington and the surrounding downtown blocks pack students, staff and a steady central-city resident audience.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Arlington's media owners, Lamar Advertising, Clear Channel Outdoor, OUTFRONT Media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Arlington's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Via on-demand and Arlington Trolley entertainment-district screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Arlington sits at the heart of the Dallas-Fort Worth metro, the sports and entertainment capital of Texas built around AT&T Stadium, Globe Life Field and Six Flags. Mornings load I-30, I-20 and Highway 360 with commuters bound for the offices, the plants and the University of Texas at Arlington; game days and event nights pack the Entertainment District with Cowboys, Rangers and concert crowds pouring off the freeways; weekends fill the Parks Mall, the Cooper Street retail strip and the theme-park traffic. Uniquely for a city its size, Arlington runs no fixed-route public bus system, so drivers rely on cars, the city's Via on-demand rideshare and the event-day Arlington Trolley. Buy the morning freeway push and the Entertainment District event peak.
AT and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Cooper Street and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Entertainment District shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Arlington doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Entertainment District + AT | 6–11 PM |
| Commuter frequency | Six Flags, AT | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Cooper Street, Entertainment District | 12–8 PM |
| B2B / decision-makers | I-30 / I-20 corridor, AT | Weekdays 9 AM–6 PM |
| Tourism & events | Entertainment District, UT Arlington | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Arlington’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: General Motors' Arlington Assembly plant workers, since the I-30 / I-20 corridor carries roughly 5,200 employees who build the Chevrolet Tahoe, Suburban, GMC Yukon and Cadillac Escalade there (see DOOH for B2B), and UT Arlington's students and researchers, since the R1 research university enrolls about 41,000 students around the same UT Arlington zone.
Book Arlington by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & freeway digital | from ~$0.27 per play | $100 buys hourly bursts on I-30 and I-20 | drive-time commuter reach |
| Entertainment District digital spectacular | from ~$0.46 per play | the stadium and Texas Live! blocks | game-day and event dwell |
| Stadium approach digital | from ~$0.43 per play | the AT&T Stadium and Globe Life Field gates | Cowboys and Rangers audiences |
| Cooper Street retail digital | from ~$0.35 per play | the Parks Mall shopping corridor | shopper and commuter crowd |
| Via and Arlington Trolley screens | from ~$0.29 per play | the event-district routes and stops | walk-up event and visitor riders |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Arlington screen: the format (pricing runs higher on via and Arlington Trolley screens than on roadside & freeway digital), the zone (Entertainment District & the stadiums carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the I-30 corridor into the Entertainment District.
Multi-zone Arlington push
The Entertainment District, Six Flags and Cooper Street running together across peak dayparts.
Metroplex flagship
Full Entertainment District saturation timed to the Cowboys and Rangers seasons and the Six Flags summer calendar.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Advertising, Clear Channel Outdoor, OUTFRONT Media among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Arlington screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on AT&T Stadium & Globe Life Field, the afternoon retail stretch around Cooper Street & the Parks Mall, or the evening social hours in Entertainment District & the stadiums, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Arlington on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Entertainment District & the stadiums through to UT Arlington & downtown. The underlying screens are owned and run by media operators such as Lamar Advertising, Clear Channel Outdoor and OUTFRONT Media, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Arlington typically funds a multi-day hourly presence on a high-traffic corridor such as AT&T Stadium & Globe Life Field, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.27 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Arlington campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Arlington by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Entertainment District. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
