Fort Worth DOOH · Sundance Square · The Stockyards · West 7th · June 2026
A boomtown that just crossed 1 million residents where the West still begins, from the Stockyards to West 7th to the I-35W commute, bookable by the hour, priced per play, matched to how Fort Worth actually moves.
Fort Worth billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Sundance Square, Magnolia Avenue and landmark networks. On Blindspot, Fort Worth screens are booked by the hour and priced per play, entry plays start around $0.28, with no contracts or minimums.
The smart Fort Worth play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The walkable Sundance Square blocks and the downtown towers carry dense office traffic by day and the city's main dining crowd after dark.
The historic Stockyards district draws the cattle-drive crowd, Billy Bob's, the rodeo and the city's heaviest tourist and going-out traffic.
The West 7th entertainment strip and the museum-rich Cultural District run hot for bars, restaurants and a younger going-out crowd.
The Magnolia Avenue corridor on the Near Southside anchors the metro's independent restaurant, brewery and creative scene.
The freeway interchange through the heart of the city carries the metro's daily commute and the through traffic between Dallas and the west.
The TCU campus and the University Drive strip surge on Horned Frogs football Saturdays and pack a dense young daytime crowd.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Fort Worth's media owners, Lamar Advertising, OUTFRONT Media, Clear Channel Outdoor among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Fort Worth's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Trinity Metro bus and the TEXRail commuter line screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Fort Worth keeps its cattle-drive roots while a tech and energy core grows beside them. Mornings load the I-35W and I-30 commute toward Sundance Square and the downtown towers; evenings pull crowds to the West 7th bars and the Magnolia Avenue restaurants on the Near Southside; weekends fill the Stockyards for the twice-daily cattle drive and the rodeo, and the Cultural District museums. The Fort Worth Stock Show and Rodeo packs the Will Rogers complex each winter, and TEXRail runs the line to DFW Airport. Buy the morning freeway push and the Stockyards weekend peak.
The Stockyards and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Magnolia Avenue and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Sundance Square shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Fort Worth doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Sundance Square + The Stockyards | 6–11 PM |
| Commuter frequency | West 7th, The Stockyards | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Magnolia Avenue, Sundance Square | 12–8 PM |
| B2B / decision-makers | I-35W / I-30 corridor, The Stockyards | Weekdays 9 AM–6 PM |
| Tourism & events | Sundance Square, TCU | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Fort Worth’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & freeway digital | from ~$0.28 per play | $100 buys hourly bursts on I-35W and I-30 | drive-time commuter reach |
| Sundance Square digital spectacular | from ~$0.46 per play | the walkable downtown core | office and dining dwell |
| Stockyards visitor digital | from ~$0.44 per play | the cattle-drive and rodeo district | tourist and going-out audiences |
| West 7th nightlife digital | from ~$0.40 per play | the entertainment and museum strip | younger going-out crowd |
| TEXRail station screens | from ~$0.31 per play | the commuter line to DFW Airport | walk-up urban and traveler commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the I-35W corridor into Downtown.
Multi-zone Fort Worth push
Sundance Square, the Stockyards and West 7th running together across peak dayparts.
Stock Show flagship
Full Sundance Square and Stockyards saturation timed to the Stock Show and Rodeo and TCU home stands.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Fort Worth screens are priced per play and booked by the hour, entry plays start around $0.28, with no contracts or minimums.
Sundance Square ranks #1 for reach and dwell. For premium and B2B audiences, The Stockyards leads; for retail intent, Magnolia Avenue; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Fort Worth screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Fort Worth onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Lamar Advertising, OUTFRONT Media, Clear Channel Outdoor.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic The Stockyards corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Fort Worth campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Fort Worth by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Stockyards. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
