Zurich Airport · ZRH · Switzerland's largest gateway · June 2026
Zurich Airport handled 32.6 million passengers in 2025 through three terminals. Chair Airlines and Helvetic Airways hub here. Blindspot books its screens by the hour, priced per play.
Zurich Airport advertising spans from a few cents per play on concourse and gate screens to premium arrivals-hall LED and spectacular digital walls. On Blindspot, Zurich Airport screens are booked by the hour and priced per play, entry plays start around $0.46, with no contracts or minimums.
The smart Zurich Airport play isn't one screen for a month. It's the right screens at the right hours: the departures bank in the morning, the security and concourse dwell through the day, the arrivals halls when the long-haul flights land.
Billboard ranking points
Directional 1–10 scores based on zone type and passenger flow, not audited measurements. Every zone is bookable by the hour on the platform.
The check-in hall and the central Airside Center funnel every departing passenger past premium digital media before the docks.
Screening for Terminal A, Terminal B and Terminal E holds a phone-down queue, and Chair Airlines and Helvetic Airways connection times keep it busy through the day.
Long-haul, Schengen and non-Schengen passengers wait out boarding dwell across the Dock A, B and E gate holdrooms.
Reclaim belts and the arrivals corridor catch a captive, recently landed audience of finance, business and leisure visitors to Switzerland.
The rail platform under the terminal, the tram stops and the taxi ranks repeat your brand on the ride toward Zurich Hauptbahnhof.
Duty-free and lounge dwell in Terminal A, Terminal B and Terminal E reach a higher-spend traveller with time before boarding.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Zurich Airport's media owners, APG|SGA (Zurich Airport concession), Clear Channel Switzerland, Zurich Airport Ltd. media program among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a single gate screen to a full arrivals-hall takeover, Blindspot puts Zurich Airport's digital out-of-home on one map, each screen priced per play and bookable by the hour. The formats that matter airside and landside:
Large-format digital across check-in islands and departures, where every traveler dwells before security.
Captive screens along the security and passport queues, minutes of guaranteed attention per passenger.
Concourse and gate-lounge screens reaching seated, relaxed travelers with long airside dwell.
High-dwell arrivals and baggage-claim placements as passengers wait, the airport's longest captive window.
Boarding-bridge and gate-side panels in the final moment before the flight.
Iconic hall and atrium spectaculars for brand-statement reach across the whole terminal.
Location insights
Zurich Airport is Switzerland's largest and most affluent gateway, run by Zurich Airport Ltd. about 13 km north of the city in Kloten. Departing passengers pass through a central Airside Center before fanning out to three airside docks, A for Schengen, B and D for mixed traffic, and Dock E for non-Schengen reached by the underground Skymetro. Mornings push the long-haul and finance departure banks inside a strict night curfew, midday holds transfer dwell, evenings fill arrivals and the rail platform under the terminal toward Zurich HB. The January WEF week adds a surge of finance and political travel. One Airside Center, three docks, a finance-literate and high-spend audience. Buy the banks, not the dead hours.
Departures and check-in fill in the early-morning and late-afternoon banks. Book those hours and your frequency against business travelers climbs for the same budget.
Gates and the gate holdrooms hold seated, relaxed travelers for 60–90 minutes, long windows where dwell, not rush, does the work.
Arrivals fills as long-haul flights land in banks, high-value international passengers with time to read. Swap creative to match who just arrived.
Location intelligence summary
Zurich Airport doesn't have a rush hour; it has flight banks. Departures peak in the morning, long-haul arrivals land in waves, and between them travelers dwell for 60–90 minutes with phones often stowed. The buying model that matches that is hourly: pay for the banks when your audience is captive, skip the dead hours.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch / premium | Departures + Transit | All day · long-haul banks |
| Business travelers | Departures, Gates | Weekday 6–10 AM · 4–8 PM |
| Long-dwell layovers | Gates, Arrivals | 10 AM–8 PM |
| International arrivals | Arrivals, Retail | Aligned to long-haul landing banks |
| Duty-free & retail | Departures, Gates | Departures peaks |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Zurich Airport’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Security-line passengers read in seconds; gate-side travelers dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: SWISS hub travelers, the C-suite executives and financial professionals that the Star Alliance hub carries to over 200 destinations through Departures and Gates (see DOOH for fintech), and air freight and logistics buyers, since Zurich Airport handles close to 40% of Switzerland's air freight export volume through its cargo operations.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Departures hall pillars & LED | from ~$0.46 per play | $100 buys hourly departures-hall slots | every departing passenger through the check-in hall and Airside Center |
| Gate concourse & holdroom screens | from ~$0.46 per play | $100 buys hourly holdroom slots | seated, long-haul and Schengen traveler attention before boarding |
| City transit | from ~$0.44 per play | $100 buys repeat exposure on the rail link | arrivals and visitors riding the train toward Zurich Hauptbahnhof |
| Arrivals & baggage reclaim | from ~$0.44 per play | $100 buys belt-side reclaim time | a captive, recently landed audience of finance, business and leisure visitors |
| Departures-hall spectacular | custom | flagship Airside Center takeover | dominant share of voice over the whole departures core |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Zurich Airport (ZRH) screen: the format (pricing runs higher on departures-hall spectacular than on departures hall pillars & LED), the zone (Departures hall carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Concourse test
One dock's gate holdrooms across a morning long-haul departure bank
Multi-zone airport push
Departures hall, security lanes, the Dock A, B and E gate holdrooms and the arrivals corridor together
ZRH flagship takeover
Dominant share of voice across the departures core and the three docks, timed to WEF week
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, APG|SGA (Zurich Airport concession), Clear Channel Switzerland, Zurich Airport Ltd. media program among them, so you're leasing airtime on an existing structure, not erecting a new one.
Zurich Airport handled 32.6 million passengers in 2025. The audience is the reason to buy it: air passengers are captive, comparatively affluent, and hard to reach through most channels, and they spend meaningful time in the terminal with attention to spare between check-in and boarding. Dwell is the asset. Unlike a roadside screen read in two seconds, a gate or arrivals placement gets minutes rather than moments, which is why airport placements hold up for brand and considered-purchase messages rather than short reminders. Zurich Airport handled approximately 32.6 million passengers in 2025, a 4.5% increase year over year. Chair Airlines and Helvetic Airways both hub here, which concentrates connecting traffic through the same core. On the rail link: Zurich Airport railway station operates directly under Terminal B, with the airport rail line having opened May 29, 1980.
Zurich Airport zones are scored separately for visibility, dwell time and footfall, because the best placement depends on which of those you actually need. Departures hall guarantees exposure to essentially every departing passenger. Security & checkpoint holds attention through a queue, where dwell is involuntary and long. Concourse & gate holdrooms gives the longest relaxed attention, with passengers seated and waiting. Each zone shows its own per-play price and live availability, so you can pair a high-reach zone with a high-dwell one rather than guessing at a single best spot. Arrivals & baggage reclaim catches a recently landed audience with phones back out. Lounges & duty-free reaches a higher-spend traveler before the flight.
Yes. On Blindspot every Zurich Airport screen is bookable by the hour with no minimum, so you can buy only the morning departures bank or the long-haul arrivals windows that match your audience.
The airport's media is run by operators such as APG|SGA (Zurich Airport concession), Clear Channel Switzerland, Zurich Airport Ltd. media program; Blindspot aggregates the bookable digital screens onto one map, priced per play.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Approval typically averages around two business days across networks.
More than the usual airport rate card suggests, because you are buying plays rather than a fixed package. In Zurich Airport a $500 budget typically funds a multi-day hourly presence across a high-dwell zone such as Concourse & gate holdrooms, or a concentrated burst on Departures hall and Security & checkpoint through the busiest departure banks only. At entry plays around $0.46, the arithmetic is visible before you commit. It will not buy a month of an arrivals-hall spectacular, and that is the trade: hourly, per-play buying lets a small budget own the specific windows when the passengers you want are actually in the terminal, instead of thinning the same money across empty overnight hours.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Zurich Airport by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
31 million travelers. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
