If you’re reading this, you’re probably interested in billboards.
We started Blindspot in 2018 to build the easiest, simplest and most affordable way to get on a digital billboard.
In the meanwhile, we raised +$4.4 million and work with clients like Rihanna, Alicia Keys, Snoop Dogg, Morning Brew, Picsart, Samsung, Universal Music, TikTok, GoDaddy, Monster, MicroAcquire, SIMULATE, MSCHF and over 5.000 other clients (including a lot of the web3 ones you can think of).
We’re also the ones behind the now #1 most popular Reddit post of all time, the $GME GO BRRR billboard.
Big and small advertisers use our platform for the Digital Out of Home needs.
Want to see some live examples? Click here.
Here’s how you can use our platform within minutes:
- Create a free account
- Select the billboard(s) you want, how often your ad should play and the hourly slots you want to book
- Submit your content
Once the content is approved by us and the landlord, we charge your payment method and you’re good to go.
That easy – we even made a guide for you. Let’s answer a few key questions now:
- What billboards can I buy?
Almost any digital billboard you can think of. We’re currently connected to over 500.000 digital billboards in 36 countries – anything from Times Square to screens in supermarkets in Europe, we have them.
- What is the pricing?
Literally anything from $2 to +$1.000.000 depending on the number of billboards you book and how often you want your ads to play. You won’t break the bank, though, we promise you that. Our whole mission is to make sure any company can afford to be on a billboard, even in Times Square.
The majority of billboards we’re connected with can be booked by the hour, which makes it affordable for any brand or business.
- Are you a media agency?
Quite the opposite. We’re a programmatic digital out of home platform that’s directly connected to the operating software of said billboards. Because of that, we’re able to book space automatically and won’t force you into spending tens or hundreds of thousands of dollars per campaign just because.
- Ok, then how is this different?
It’s faster, more transparent and doesn’t have any artificial minimum booking time – meaning that you book only the hours you need, so you end up using your budget more efficiently. Plus, it’s entirely self-service, you can go through the whole process without ever talking to someone (unless you want to, of course).
- How long does approval take?
On average, 2 working days after you submit your content, but usually less.
- What if my ad doesn’t play?
Our platform permanently monitors each individual campaign and reports the number of plays into your dashboard. For example, if you booked 100 plays for $1,000 and we were only able to deliver 90 (because the screen was sold out or because of other technical issues), we credit you back $100. When you’re booking tens of thousands of plays, you realize you save a ton of money by using Blindspot. Everything is transparent and made easy.
As you can see, we’re really one size fits all.
- Ok, I’m sold, what now?
Well, start browsing billboards. Here are a few examples from New York billboards and Los Angeles billboards, but there’s literally hundreds of thousands more waiting on the platform. Here’s a drastically incomplete list of ads to get inspiration from.
Billboards in city
The work we are proud of
How bfound increased search traffic using hourly digital billboards and CPC optimization
Blindspot & Carrefour DOOH drive a staggering 149% – 290% sales increase for Beko & Arctic
Driving search and PPC performance through digital billboards – Fujifilm Instax case study
The GameStop billboard that broke the internet
How Wokyo Noodle Bar increased sales by 54% using digital billboards