Thessaloniki · SKG · the Makedonia gateway · July 2026
Northern Greece's gateway set a record 7.4 million passengers in 2024 in its Fraport-rebuilt terminals, and Blindspot books its airside screens by the hour, matched to how SKG's domestic and summer banks actually move.
Thessaloniki Airport Makedonia advertising spans from a few cents per play on concourse and gate screens to premium arrivals-hall LED and spectacular digital walls. On Blindspot, Thessaloniki Airport Makedonia screens are booked by the hour and priced per play, entry plays start around $0.44, with no contracts or minimums.
The smart Thessaloniki Airport Makedonia play isn't one screen for a month. It's the right screens at the right hours: the departures bank in the morning, the security and concourse dwell through the day, the arrivals halls when the long-haul flights land.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The rebuilt check-in hall catches every departing passenger at the counters, the first and longest dwell of the trip through the Makedonia gateway.
The security queue holds a slow, phone-down line under clear sightlines, the choke point between the halls and the Terminal 2 gates.
The bright new Terminal 2 holdrooms seat Aegean and Ryanair passengers before boarding, a captive mix of business and beach-bound leisure.
Arriving flyers cluster at the carousels with nothing to do but wait, a recently landed audience bound for the city and Halkidiki.
The OASTH bus stops and the taxi rank funnel passengers past screens on the half-hour run to the waterfront.
The duty-free and cafes beyond the checkpoint catch unhurried travelers with browse time before the gate call.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Thessaloniki Airport Makedonia's media owners, Interbus airport media, Fraport Greece media, Thessaloniki Airport media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a single gate screen to a full arrivals-hall takeover, Blindspot puts Thessaloniki Airport Makedonia's digital out-of-home on one map, each screen priced per play and bookable by the hour. The formats that matter airside and landside:
Large-format digital across check-in islands and departures, where every traveler dwells before security.
Captive screens along the security and passport queues, minutes of guaranteed attention per passenger.
Concourse and gate-lounge screens reaching seated, relaxed travelers with long airside dwell.
High-dwell arrivals and baggage-claim placements as passengers wait, the airport's longest captive window.
Boarding-bridge and gate-side panels in the final moment before the flight.
Iconic hall and atrium spectaculars for brand-statement reach across the whole terminal.
Location insights
Makedonia is the gateway to northern Greece and the second city of the country, rebuilt under Fraport Greece since 2017: a new Terminal 2 opened in 2021, the original hall was reconstructed and joined to it, and a runway extension pushed out into the Thermaic Gulf. Aegean Airlines and Ryanair anchor a schedule that mixes Athens shuttle traffic, European city links and a hard summer leisure peak bound for Halkidiki's beaches. Domestic banks run through the week; summer swells the international halls. Buy the banks, not the dead hours.
Ticketing and check-in fill in the early-morning and late-afternoon banks. Book those hours and your frequency against business travelers climbs for the same budget.
Gates and the gate holdrooms hold seated, relaxed travelers for 60–90 minutes, long windows where dwell, not rush, does the work.
Arrivals fills as long-haul flights land in banks, high-value international passengers with time to read. Swap creative to match who just arrived.
Location intelligence summary
Thessaloniki Airport Makedonia doesn't have a rush hour; it has flight banks. Departures peak in the morning, long-haul arrivals land in waves, and between them travelers dwell for 60–90 minutes with phones often stowed. The buying model that matches that is hourly: pay for the banks when your audience is captive, skip the dead hours.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch / premium | Ticketing + Bus / Curb | All day · long-haul banks |
| Business travelers | Ticketing, Gates | Weekday 6–10 AM · 4–8 PM |
| Long-dwell layovers | Gates, Arrivals | 10 AM–8 PM |
| International arrivals | Arrivals, Retail | Aligned to long-haul landing banks |
| Duty-free & retail | Ticketing, Gates | Departures peaks |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Thessaloniki Airport Makedonia’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Security-line passengers read in seconds; gate-side travelers dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: Halkidiki-bound beach tourists, who fill Arrivals and Retail during the airport's May to September charter season, since Thessaloniki Airport Makedonia is the main gateway to the Kassandra and Sithonia peninsulas, and German and other European leisure travelers moving through Ticketing and Gates, since Germany was the airport's top international market with 1.73 million passengers in 2025, ahead of the UK and Cyprus.
Book Thessaloniki Airport Makedonia by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Check-in hall pillars & LED | from ~$0.44 per play | $100 buys hourly check-in slots | every departing traveler through the rebuilt halls |
| Gate & holdroom screens | from ~$0.44 per play | $100 buys hourly holdroom slots | seated business and beach-bound leisure attention |
| Bus & transit | from ~$0.42 per play | $100 buys repeat exposure on the city link | arrivals riding to the waterfront |
| Arrivals & baggage claim | from ~$0.42 per play | $100 buys belt-side reclaim time | a captive, recently landed northern-Greece audience |
| Check-in-hall spectacular | custom | flagship check-in-hall takeover | dominant share of voice over the Makedonia gateway |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Thessaloniki Airport Makedonia (SKG) screen: the format (pricing runs higher on check-in-hall spectacular than on check-in hall pillars & LED), the zone (Check-in & departures hall carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Concourse test
The Terminal 2 holdrooms across a morning departure bank
Multi-zone airport push
Check-in, security, the holdrooms, arrivals and the bus curb together
SKG flagship takeover
Dominant share of voice across the northern-Greece gateway
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Interbus airport media, Fraport Greece media among them, so you're leasing airtime on an existing structure, not erecting a new one.
Thessaloniki Airport Makedonia handles roughly 7.4 million passengers a year, a captive, high-income, hard-to-reach audience that dwells 60–90 minutes with phones often stowed. Few channels deliver that quality of attention.
Arrivals halls and baggage reclaim lead for dwell and recall; departures and security queues for guaranteed exposure to every passenger; concourse and gate holdrooms for long, relaxed attention.
Yes. On Blindspot every Thessaloniki Airport Makedonia screen is bookable by the hour with no minimum, so you can buy only the morning departures bank or the long-haul arrivals windows that match your audience.
The airport's media is run by operators such as Interbus airport media, Fraport Greece media; Blindspot aggregates the bookable digital inventory onto one map, priced per play.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Approval typically averages around two business days across networks.
A multi-day hourly presence across a high-dwell concourse or arrivals hall, or a concentrated burst on departures and security screens through the busiest morning banks.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Thessaloniki Airport Makedonia by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
7.4 million travelers. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
