Billboards in Stockholm · location intelligence · June 2026
A design capital spread over fourteen islands, with crowds funnelling through T-Centralen, Sergels torg and Drottninggatan. Blindspot books Stockholm's screens by the hour at per-play prices, so a city of channels becomes a clean, targeted buy.
Stockholm billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium T-Centralen, Slussen / Södermalm and landmark networks. On Blindspot, Stockholm screens are booked by the hour and priced per play, entry plays start around $0.15, with no contracts or minimums.
The smart Stockholm play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The central metro and commuter-rail hub, the single busiest crossing in the Nordics.
The downtown retail spine, continuous pedestrian flow through the commercial core.
The luxury district, affluent shoppers and high-intent pedestrian dwell.
The trendy island district, dining, nightlife and a young, design-led audience.
A central shopping and entertainment street, strong all-day and evening footfall.
The high-reach approach to Arlanda Airport, affluent, frequent travellers.
The media estate · operator partners
Blindspot aggregates digital out-of-home (DOOH) and classic out-of-home from Stockholm's media owners, JCDecaux Sweden, JCDecaux Sweden, JCDecaux Sweden among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Stockholm's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
SL metro and commuter-rail screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Stockholm spreads across fourteen islands, and the crowds funnel through a few clear chokepoints. T-Centralen, Sergels torg and Drottninggatan carry the retail and commuter flow, and the metro is famous and heavily used. The light swings hard with the seasons: long bright summer evenings, dark commutes through winter. A design-literate, high-income, English-fluent audience rewards clean creative. Buy the central chokepoints by the hour and you reach most of the city without spreading thin across the archipelago.
Sergels torg / Drottninggatan and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Slussen / Södermalm and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
T-Centralen shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Stockholm doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | T-Centralen + Sergels torg / Drottninggatan | 6–11 PM |
| Commuter frequency | Östermalm, Sergels torg / Drottninggatan | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Slussen / Södermalm, T-Centralen | 12–8 PM |
| B2B / decision-makers | Kungsgatan, Sergels torg / Drottninggatan | Weekdays 9 AM–6 PM |
| Tourism & events | T-Centralen, Arlanda corridor | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Stockholm’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| City-centre digital panels | from ~$0.15 per play | $100 buys hourly central slots | Drottninggatan footfall and dwell |
| Premium boulevard digital | $0.30–$3 per play | $1,200–$5,000 typical 4-week presence | Sergels torg and Kungsgatan reach |
| Transit screens (SL) | $0.15–$2 per play | 1.1M weekly commuters | Cross-track and station digital |
| Mall & retail screens | $0.25–$3 per play | high-intent shopper reach | Östermalm and Mall of Scandinavia |
| Iconic & landmark | $0.50–$4 per play | brand-statement reach | Sergels torg spectaculars |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
District test
An hourly burst on one zone, Drottninggatan shopping hours or a T-Centralen commute window. Ideal for launches and local tests.
Multi-zone city push
City centre, transit and Östermalm across peak windows, the workhorse plan for tech, retail and app campaigns.
Citywide flagship
Every zone plus the Arlanda corridor and a Sergels torg moment, a full Stockholm takeover.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Stockholm screens are priced per play and booked by the hour, entry plays start around $0.15, with no contracts or minimums.
T-Centralen ranks #1 for reach and dwell. For premium and B2B audiences, Sergels torg / Drottninggatan leads; for retail intent, Slussen / Södermalm; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Stockholm screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Stockholm onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as JCDecaux Sweden, Clear Channel Sweden, Visual Art.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Sergels torg / Drottninggatan corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Stockholm campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Stockholm by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
2.4 million people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
