Sofia · SOF · Bulgaria's Vasil Levski gateway · July 2026
Bulgaria's main gateway carried 7.9 million passengers in 2024, Bulgaria Air's hub and one of Wizz Air's largest bases, and Blindspot books its airside screens by the hour, matched to how SOF's banks actually move.
Vasil Levski Sofia Airport advertising spans from a few cents per play on concourse and gate screens to premium arrivals-hall LED and spectacular digital walls. On Blindspot, Vasil Levski Sofia Airport screens are booked by the hour and priced per play, entry plays start around $0.44, with no contracts or minimums.
The smart Vasil Levski Sofia Airport play isn't one screen for a month. It's the right screens at the right hours: the departures bank in the morning, the security and concourse dwell through the day, the arrivals halls when the long-haul flights land.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The Terminal 2 check-in hall catches every departing passenger at the counters, business flyers, diaspora and city-breakers in one dense flow.
The security lanes hold a slow, phone-down queue under clean sightlines, the choke point between the hall and the gates.
The holdrooms seat Bulgaria Air, Ryanair and Wizz Air passengers before boarding, a captive audience with boarding-pass time to spare.
Arriving flyers cluster at the carousels and the exit doors, a recently landed audience minutes from the center by metro.
The M4 station entrance and the taxi rank funnel passengers past screens on the 18-minute run to Serdika.
The Avolta-run duty-free and cafes beyond the checkpoint catch unhurried travelers with browse time before the gate call.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Vasil Levski Sofia Airport's media owners, SOF Connect media, Sofia Airport advertising, Avolta retail media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a single gate screen to a full arrivals-hall takeover, Blindspot puts Vasil Levski Sofia Airport's digital out-of-home on one map, each screen priced per play and bookable by the hour. The formats that matter airside and landside:
Large-format digital across check-in islands and departures, where every traveler dwells before security.
Captive screens along the security and passport queues, minutes of guaranteed attention per passenger.
Concourse and gate-lounge screens reaching seated, relaxed travelers with long airside dwell.
High-dwell arrivals and baggage-claim placements as passengers wait, the airport's longest captive window.
Boarding-bridge and gate-side panels in the final moment before the flight.
Iconic hall and atrium spectaculars for brand-statement reach across the whole terminal.
Location insights
Sofia is Bulgaria's main gateway and one of the fastest-growing airports in the Balkans, renamed for national hero Vasil Levski in February 2025 and run by the SOF Connect consortium under a 35-year concession. Bulgaria Air hubs at Terminal 2 while Wizz Air runs one of its largest bases from Terminal 1, mixing diaspora traffic, low-cost city-breakers and a steady business flow to Western Europe. The M4 metro puts arrivals at Serdika in 18 minutes, so the terminals fill early and empty late. Buy the morning departure banks and the evening arrivals waves.
Ticketing and check-in fill in the early-morning and late-afternoon banks. Book those hours and your frequency against business travelers climbs for the same budget.
Gates and the gate holdrooms hold seated, relaxed travelers for 60–90 minutes, long windows where dwell, not rush, does the work.
Arrivals fills as long-haul flights land in banks, high-value international passengers with time to read. Swap creative to match who just arrived.
Location intelligence summary
Vasil Levski Sofia Airport doesn't have a rush hour; it has flight banks. Departures peak in the morning, long-haul arrivals land in waves, and between them travelers dwell for 60–90 minutes with phones often stowed. The buying model that matches that is hourly: pay for the banks when your audience is captive, skip the dead hours.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch / premium | Ticketing + Metro / Curb | All day · long-haul banks |
| Business travelers | Ticketing, Gates | Weekday 6–10 AM · 4–8 PM |
| Long-dwell layovers | Gates, Arrivals | 10 AM–8 PM |
| International arrivals | Arrivals, Retail | Aligned to long-haul landing banks |
| Duty-free & retail | Ticketing, Gates | Departures peaks |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Vasil Levski Sofia Airport’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Security-line passengers read in seconds; gate-side travelers dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Check-in hall pillars & LED | from ~$0.44 per play | $100 buys hourly check-in slots | every departing traveler through Bulgaria's gateway |
| Gate & holdroom screens | from ~$0.44 per play | $100 buys hourly holdroom slots | seated business and low-cost leisure attention |
| Metro & transit | from ~$0.42 per play | $100 buys repeat exposure on the M4 link | arrivals riding 18 minutes to Serdika |
| Arrivals & baggage claim | from ~$0.42 per play | $100 buys belt-side reclaim time | a captive, recently landed Balkan audience |
| Departures spectacular | custom | flagship check-in-hall takeover | dominant share of voice over the Vitosha gateway |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Vasil Levski Sofia Airport (SOF) screen: the format (pricing runs higher on departures spectacular than on check-in hall pillars & LED), the zone (Check-in & departures hall carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Concourse test
The gate holdrooms across a morning departure bank
Multi-zone airport push
Check-in, security, the holdrooms, arrivals and the metro curb together
SOF flagship takeover
Dominant share of voice across Bulgaria's main gateway
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, SOF Connect media, Avolta retail media among them, so you're leasing airtime on an existing structure, not erecting a new one.
Vasil Levski Sofia Airport handles roughly 7.9 million passengers a year, a captive, high-income, hard-to-reach audience that dwells 60–90 minutes with phones often stowed. Few channels deliver that quality of attention.
Arrivals halls and baggage reclaim lead for dwell and recall; departures and security queues for guaranteed exposure to every passenger; concourse and gate holdrooms for long, relaxed attention.
Yes. On Blindspot every Vasil Levski Sofia Airport screen is bookable by the hour with no minimum, so you can buy only the morning departures bank or the long-haul arrivals windows that match your audience.
The airport's media is run by operators such as SOF Connect media, Avolta retail media; Blindspot aggregates the bookable digital inventory onto one map, priced per play.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Approval typically averages around two business days across networks.
A multi-day hourly presence across a high-dwell concourse or arrivals hall, or a concentrated burst on departures and security screens through the busiest morning banks.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Vasil Levski Sofia Airport by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
7.9 million travelers. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
