Palma de Mallorca · PMI · the Balearic holiday gateway · June 2026
The gateway to the Balearic Islands, the Air Europa and Ryanair holiday hub that carried 33.3 million passengers through one central terminal and four boarding modules beneath the spires of La Seu, is now bookable by the hour, priced per play, matched to how Palma's flight banks actually move.
Palma de Mallorca Airport advertising spans from a few cents per play on concourse and gate screens to premium arrivals-hall LED and spectacular digital walls. On Blindspot, Palma de Mallorca Airport screens are booked by the hour and priced per play, entry plays start around $0.46, with no contracts or minimums.
The smart Palma de Mallorca Airport play isn't one screen for a month. It's the right screens at the right hours: the departures bank in the morning, the security and concourse dwell through the day, the arrivals halls when the long-haul flights land.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The central check-in concourse funnels every departing holidaymaker past premium digital media before the modules.
Queue lanes and tray-table dwell hold attention through the screening choke point.
Charter passengers wait out boarding dwell across the module A to D gate holdrooms.
Reclaim belts and the arrivals corridor catch a captive, recently landed audience of incoming island guests.
The A1 and A2 airport buses repeat your brand on the ride into central Palma and the resort coast.
The Sala VIP lounges and the module duty-free runs reach a higher-spend holiday traveler before the flight.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Palma de Mallorca Airport's media owners, Aena advertising network, Palma de Mallorca (PMI) advertising program, Palma de Mallorca Airport media estate (Aena concession) among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a single gate screen to a full arrivals-hall takeover, Blindspot puts Palma de Mallorca Airport's digital out-of-home on one map, each screen priced per play and bookable by the hour. The formats that matter airside and landside:
Large-format digital across check-in islands and departures, where every traveler dwells before security.
Captive screens along the security and passport queues, minutes of guaranteed attention per passenger.
Concourse and gate-lounge screens reaching seated, relaxed travelers with long airside dwell.
High-dwell arrivals and baggage-claim placements as passengers wait, the airport's longest captive window.
Boarding-bridge and gate-side panels in the final moment before the flight.
Iconic hall and atrium spectaculars for brand-statement reach across the whole terminal.
Location insights
Palma de Mallorca is the gateway to the Balearic Islands, one of Spain's busiest airports and one of Europe's most seasonal, swelling on the summer holiday tide. A single central terminal feeds four boarding modules: A and B for the European charters, C as the largest pier, and D for the Schengen flow. Mornings push outbound holiday departures, midday holds charter dwell across the modules, evenings fill arrivals and the city-bus stands toward central Palma. One terminal, four modules, one holiday audience. Buy the banks, not the dead hours.
Departures and check-in fill in the early-morning and late-afternoon banks. Book those hours and your frequency against business travelers climbs for the same budget.
Gates and the gate holdrooms hold seated, relaxed travelers for 60–90 minutes, long windows where dwell, not rush, does the work.
Arrivals fills as long-haul flights land in banks, high-value international passengers with time to read. Swap creative to match who just arrived.
Location intelligence summary
Palma de Mallorca Airport doesn't have a rush hour; it has flight banks. Departures peak in the morning, long-haul arrivals land in waves, and between them travelers dwell for 60–90 minutes with phones often stowed. The buying model that matches that is hourly: pay for the banks when your audience is captive, skip the dead hours.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch / premium | Departures + Transit | All day · long-haul banks |
| Business travelers | Departures, Gates | Weekday 6–10 AM · 4–8 PM |
| Long-dwell layovers | Gates, Arrivals | 10 AM–8 PM |
| International arrivals | Arrivals, Retail | Aligned to long-haul landing banks |
| Duty-free & retail | Departures, Gates | Departures peaks |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Palma de Mallorca Airport’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Security-line passengers read in seconds; gate-side travelers dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Departures hall pillars & LED | from ~$0.46 per play | $100 buys hourly departures-hall slots | every departing holidaymaker through the central concourse |
| Gate concourse & holdroom screens | from ~$0.46 per play | $100 buys hourly holdroom slots | seated, long-dwell charter traveler attention before boarding |
| City bus transit | from ~$0.44 per play | $100 buys repeat exposure on the city link | arrivals and island guests riding into central Palma |
| Arrivals & baggage reclaim | from ~$0.44 per play | $100 buys belt-side reclaim time | a captive, recently landed audience of incoming island guests |
| Departures-hall spectacular | custom | flagship central concourse takeover | dominant share of voice over the whole departures core |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Palma de Mallorca Airport (PMI) screen: the format (pricing runs higher on departures-hall spectacular than on departures hall pillars & LED), the zone (Departures hall carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Concourse test
One module's gate holdrooms across a morning holiday departure bank
Multi-zone airport push
Departures hall, security lanes, the module A to D holdrooms and the arrivals corridor together
PMI flagship takeover
Dominant share of voice across the central departures core and the boarding modules
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Aena advertising network among them, so you're leasing airtime on an existing structure, not erecting a new one.
Palma de Mallorca Airport handles roughly 33.3 million passengers a year, a captive, high-income, hard-to-reach audience that dwells 60–90 minutes with phones often stowed. Few channels deliver that quality of attention.
Arrivals halls and baggage reclaim lead for dwell and recall; departures and security queues for guaranteed exposure to every passenger; concourse and gate holdrooms for long, relaxed attention.
Yes. On Blindspot every Palma de Mallorca Airport screen is bookable by the hour with no minimum, so you can buy only the morning departures bank or the long-haul arrivals windows that match your audience.
The airport's media is run primarily by Aena advertising network; Blindspot aggregates the bookable digital inventory onto one map, priced per play.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Approval typically averages around two business days across networks.
A multi-day hourly presence across a high-dwell concourse or arrivals hall, or a concentrated burst on departures and security screens through the busiest morning banks.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Palma de Mallorca Airport by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
33 million travelers. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
