Tan Son Nhat · SGN · Vietnam's busiest gateway · June 2026
Tan Son Nhat International Airport handled 39.9 million passengers in 2024 across three terminals. Vietnam Airlines and VASCO hub here. Hanoi is its busiest route. It is the 50th busiest airport in the world. Blindspot books its screens by the hour, priced per play.
Tan Son Nhat International Airport advertising spans from a few cents per play on concourse and gate screens to premium arrivals-hall LED and spectacular digital walls. On Blindspot, Tan Son Nhat International Airport screens are booked by the hour and priced per play, entry plays start around $0.44, with no contracts or minimums.
The smart Tan Son Nhat International Airport play isn't one screen for a month. It's the right screens at the right hours: the departures bank in the morning, the security and concourse dwell through the day, the arrivals halls when the long-haul flights land.
Billboard ranking points
Directional 1–10 scores based on zone type and passenger flow, not audited measurements. Every zone is bookable by the hour on the platform.
Check-in across Terminal 1, Terminal 2 and Terminal 3 funnels every departing passenger past the screens, Vietnam Airlines and VASCO banks included.
Screening for Terminal 1, Terminal 2 and Terminal 3 holds a phone-down queue, and Vietnam Airlines and VASCO connection times keep it busy through the day.
Vietnam Airlines and Vietjet passengers wait out boarding dwell across the Terminal 1 domestic and Terminal 2 international gate holdrooms.
Reclaim belts in Terminal 1, Terminal 2 and Terminal 3 catch a landed audience with phones back out, Hanoi arrivals among them.
The airport bus and taxi ranks repeat your brand on the ride into District 1 and the heart of Ho Chi Minh City.
The Terminal 2 international duty-free and the airport lounges reach a higher-spend traveler before the flight.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Tan Son Nhat International Airport's media owners, Airports Corporation of Vietnam (ACV) media concession, Tan Son Nhat International (SGN) advertising program, Tan Son Nhat International Airport media estate among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a single gate screen to a full arrivals-hall takeover, Blindspot puts Tan Son Nhat International Airport's digital out-of-home on one map, each screen priced per play and bookable by the hour. The formats that matter airside and landside:
Large-format digital across check-in islands and departures, where every traveler dwells before security.
Captive screens along the security and passport queues, minutes of guaranteed attention per passenger.
Concourse and gate-lounge screens reaching seated, relaxed travelers with long airside dwell.
High-dwell arrivals and baggage-claim placements as passengers wait, the airport's longest captive window.
Boarding-bridge and gate-side panels in the final moment before the flight.
Iconic hall and atrium spectaculars for brand-statement reach across the whole terminal.
Location insights
Tan Son Nhat is Vietnam's busiest gateway, sitting inside Ho Chi Minh City just minutes from District 1, the Vietnam Airlines and Vietjet Air stronghold feeding the whole south of the country. The domestic Terminal 1 and the international Terminal 2 sit side by side in one compact complex, with the new Terminal 3 added in 2025. Mornings push the domestic and regional departure banks, midday holds connecting dwell, evenings fill the international arrivals and the taxi and bus ranks. Two terminals, one fast-growing Southeast Asian audience. Buy the banks, not the dead hours.
Departures and check-in fill in the early-morning and late-afternoon banks. Book those hours and your frequency against business travelers climbs for the same budget.
Gates and the gate holdrooms hold seated, relaxed travelers for 60–90 minutes, long windows where dwell, not rush, does the work.
Arrivals fills as long-haul flights land in banks, high-value international passengers with time to read. Swap creative to match who just arrived.
Location intelligence summary
Tan Son Nhat International Airport doesn't have a rush hour; it has flight banks. Departures peak in the morning, long-haul arrivals land in waves, and between them travelers dwell for 60–90 minutes with phones often stowed. The buying model that matches that is hourly: pay for the banks when your audience is captive, skip the dead hours.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch / premium | Departures + Transit | All day · long-haul banks |
| Business travelers | Departures, Gates | Weekday 6–10 AM · 4–8 PM |
| Long-dwell layovers | Gates, Arrivals | 10 AM–8 PM |
| International arrivals | Arrivals, Retail | Aligned to long-haul landing banks |
| Duty-free & retail | Departures, Gates | Departures peaks |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Tan Son Nhat International Airport’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Security-line passengers read in seconds; gate-side travelers dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: sourcing and manufacturing buyers moving through Arrivals, flying in to visit the garment, footwear and electronics factories across nearby Binh Duong and Dong Nai provinces that Tan Son Nhat's cargo terminal serves as one of Vietnam's main air export hubs (see DOOH for B2B), and domestic business travelers filling Departures and Gates on the Ho Chi Minh City-Hanoi route, Southeast Asia's busiest domestic air route with roughly 11 million passengers in 2023.
Book Tan Son Nhat International Airport by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Departures hall pillars & LED | from ~$0.44 per play | $100 buys hourly departures-hall slots | every departing traveler through the Terminal 1 and 2 concourses |
| Gate concourse & holdroom screens | from ~$0.44 per play | $100 buys hourly holdroom slots | seated, regional traveler attention before boarding |
| City bus transit | from ~$0.42 per play | $100 buys repeat exposure on the city link | arrivals and city visitors riding into District 1 |
| Arrivals & baggage reclaim | from ~$0.42 per play | $100 buys belt-side reclaim time | a captive, recently landed audience of business and leisure visitors |
| Departures-hall spectacular | custom | flagship central concourse takeover | dominant share of voice over the whole departures core |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Tan Son Nhat International Airport (SGN) screen: the format (pricing runs higher on departures-hall spectacular than on departures hall pillars & LED), the zone (Departures hall carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Concourse test
One terminal's gate holdrooms across a morning regional departure bank
Multi-zone airport push
Departures hall, security lanes, the Terminal 1 and Terminal 2 holdrooms and the arrivals corridor together
SGN flagship takeover
Dominant share of voice across the departures core and the two-terminal concourses
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Airports Corporation of Vietnam (ACV) media concession among them, so you're leasing airtime on an existing structure, not erecting a new one.
Tan Son Nhat International Airport handled 39.9 million passengers in 2024. The audience is the reason to buy it: air passengers are captive, comparatively affluent, and hard to reach through most channels, and they spend meaningful time in the terminal with attention to spare between check-in and boarding. Dwell is the asset. Unlike a roadside screen read in two seconds, a gate or arrivals placement gets minutes rather than moments, which is why airport placements hold up for brand and considered-purchase messages rather than short reminders. The airport is Vietnam's busiest, handling 39,859,384 passengers in 2024, a 1.9% decrease from 2023, and ranked 50th-busiest airport in the world as of December 2023. Vietnam Airlines and VASCO both hub here, which concentrates connecting traffic through the same core.
Tan Son Nhat International Airport zones are scored separately for visibility, dwell time and footfall, because the best placement depends on which of those you actually need. Departures hall guarantees exposure to essentially every departing passenger. Security & checkpoint holds attention through a queue, where dwell is involuntary and long. Concourse & gate holdrooms gives the longest relaxed attention, with passengers seated and waiting. Each zone shows its own per-play price and live availability, so you can pair a high-reach zone with a high-dwell one rather than guessing at a single best spot. Arrivals & baggage reclaim catches a recently landed audience with phones back out. Lounges & duty-free reaches a higher-spend traveler before the flight.
Yes. On Blindspot every Tan Son Nhat International Airport screen is bookable by the hour with no minimum, so you can buy only the morning departures bank or the long-haul arrivals windows that match your audience.
The airport's media is run primarily by Airports Corporation of Vietnam (ACV) media concession; Blindspot aggregates the bookable digital screens onto one map, priced per play.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Approval typically averages around two business days across networks.
More than the usual airport rate card suggests, because you are buying plays rather than a fixed package. In Tan Son Nhat International Airport a $500 budget typically funds a multi-day hourly presence across a high-dwell zone such as Concourse & gate holdrooms, or a concentrated burst on Departures hall and Security & checkpoint through the busiest departure banks only. At entry plays around $0.44, the arithmetic is visible before you commit. It will not buy a month of an arrivals-hall spectacular, and that is the trade: hourly, per-play buying lets a small budget own the specific windows when the passengers you want are actually in the terminal, instead of thinning the same money across empty overnight hours.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Tan Son Nhat International Airport by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
40 million travelers. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
