Edinburgh · EDI · Scotland's busiest gateway · June 2026
Scotland's busiest gateway broke fifteen million passengers for the first time last year from a single integrated terminal, and Blindspot books its airside screens by the hour, matched to how EDI's early-morning and festival banks actually move.
Edinburgh Airport advertising spans from a few cents per play on concourse and gate screens to premium arrivals-hall LED and spectacular digital walls. On Blindspot, Edinburgh Airport screens are booked by the hour and priced per play, entry plays start around $0.47, with no contracts or minimums.
The smart Edinburgh Airport play isn't one screen for a month. It's the right screens at the right hours: the departures bank in the morning, the security and concourse dwell through the day, the arrivals halls when the long-haul flights land.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The landside check-in hall gathers every departing passenger at the airline desks and bag drop, the first and longest dwell of the trip.
Edinburgh's single central security search holds all departing flyers in one slow, phone-down queue.
The curved 1.5mm-pitch Couture screen just after security, before World Duty Free, delivers premium impact to a spending audience.
The gate holdrooms along the piers seat boarding passengers across 40 portrait digital screens.
The reclaim hall holds arriving visitors and returning locals at the carousels with nothing to do but wait.
The tram stop and Airlink bus stands funnel departing arrivals toward Princes Street on the run into the city.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Edinburgh Airport's media owners, JCDecaux UK Airport, Edinburgh Airport media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a single gate screen to a full arrivals-hall takeover, Blindspot puts Edinburgh Airport's digital out-of-home on one map, each screen priced per play and bookable by the hour. The formats that matter airside and landside:
Large-format digital across check-in islands and departures, where every traveler dwells before security.
Captive screens along the security and passport queues, minutes of guaranteed attention per passenger.
Concourse and gate-lounge screens reaching seated, relaxed travelers with long airside dwell.
High-dwell arrivals and baggage-claim placements as passengers wait, the airport's longest captive window.
Boarding-bridge and gate-side panels in the final moment before the flight.
Iconic hall and atrium spectaculars for brand-statement reach across the whole terminal.
Location insights
Edinburgh clusters its departures in early-morning waves toward London, European city breaks and easyJet and Ryanair leisure routes, with a long summer peak driven by the Fringe and festival season in August. Long-haul North American and Gulf services add wide-body banks that lift dwell and spend. Winter brings ski and Christmas-market traffic, while golf and whisky tourism sustains international arrivals year round. The tram delivers visitors from terminal to Princes Street in half an hour, under the castle skyline. Buy the banks, not the dead hours.
Check-in and check-in fill in the early-morning and late-afternoon banks. Book those hours and your frequency against business travelers climbs for the same budget.
Duty free and the gate holdrooms hold seated, relaxed travelers for 60–90 minutes, long windows where dwell, not rush, does the work.
Gates fills as long-haul flights land in banks, high-value international passengers with time to read. Swap creative to match who just arrived.
Location intelligence summary
Edinburgh Airport doesn't have a rush hour; it has flight banks. Departures peak in the morning, long-haul arrivals land in waves, and between them travelers dwell for 60–90 minutes with phones often stowed. The buying model that matches that is hourly: pay for the banks when your audience is captive, skip the dead hours.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch / premium | Check-in + Reclaim | All day · long-haul banks |
| Business travelers | Check-in, Duty free | Weekday 6–10 AM · 4–8 PM |
| Long-dwell layovers | Duty free, Gates | 10 AM–8 PM |
| International arrivals | Gates, Tram stop | Aligned to long-haul landing banks |
| Duty-free & retail | Check-in, Duty free | Departures peaks |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Edinburgh Airport’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Security-line passengers read in seconds; gate-side travelers dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: financial services and insurance professionals across Check-in and Duty free, since Edinburgh is the UK's second-largest financial centre after London and the home of Scottish Widows, headquartered in the city since 1815, and Standard Life, and Festival Fringe visitors across Reclaim and Tram stop, arriving each August for the world's largest arts festival, which sold more than 2.6 million tickets in 2025 (see DOOH for Events).
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Check-in concourse pillars & LED | from ~$0.47 per play | $100 buys hourly check-in-hall slots | every departing traveler through the terminal |
| Couture Immersion Zone & duty free | from ~$0.47 per play | $100 buys premium curved-LED time | a spending audience just past security |
| City transit | from ~$0.45 per play | $100 buys repeat exposure on the tram link | arrivals and visitors riding into Princes Street |
| Baggage reclaim & arrivals | from ~$0.45 per play | $100 buys belt-side reclaim time | a captive, recently landed audience |
| Check-in-hall spectacular | custom | flagship check-in-concourse takeover | dominant share of voice over the departures core |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Edinburgh Airport (EDI) screen: the format (pricing runs higher on check-in-hall spectacular than on check-in concourse pillars & LED), the zone (Check-in concourse carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Concourse test
The airside gates across a morning departure bank
Multi-zone airport push
Check-in concourse, security, the Couture Zone, the gates and the reclaim hall together
EDI flagship takeover
Dominant share of voice across the departures core
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, JCDecaux UK Airport among them, so you're leasing airtime on an existing structure, not erecting a new one.
Edinburgh Airport handles roughly 15.8 million passengers a year, a captive, high-income, hard-to-reach audience that dwells 60–90 minutes with phones often stowed. Few channels deliver that quality of attention.
Arrivals halls and baggage reclaim lead for dwell and recall; departures and security queues for guaranteed exposure to every passenger; concourse and gate holdrooms for long, relaxed attention.
Yes. On Blindspot every Edinburgh Airport screen is bookable by the hour with no minimum, so you can buy only the morning departures bank or the long-haul arrivals windows that match your audience.
The airport's media is run primarily by JCDecaux UK Airport; Blindspot aggregates the bookable digital inventory onto one map, priced per play.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Approval typically averages around two business days across networks.
A multi-day hourly presence across a high-dwell concourse or arrivals hall, or a concentrated burst on departures and security screens through the busiest morning banks.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Edinburgh Airport by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
15.8 million travelers. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
