Edinburgh DOOH · Old Town, New Town, the waterfront · June 2026
Scotland's capital, a metro of around 559,000, the Castle on the rock and the festival city below, bookable by the hour, priced per play, matched to how Edinburgh actually moves.
Edinburgh billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Princes Street, Haymarket and landmark networks. On Blindspot, Edinburgh screens are booked by the hour and priced per play, entry plays start around $0.30, with no contracts or minimums.
The smart Edinburgh play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
Large-format digital facing the Castle and the Old Town skyline.
Heritage-zone footfall along the Castle-to-Holyrood spine.
Full-motion pedestrianised screens inside Scotland's top retail destination.
Roadside and station screens on the western commute.
Waterfront dining-and-nightlife placements at the tram's eastern end.
Upmarket street-level screens through the Georgian core.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Edinburgh's media owners, Ocean Outdoor, Bauer Media Outdoor (Clear Channel UK), Global among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Edinburgh's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Edinburgh Trams (Airport to Newhaven) and Lothian Buses screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Edinburgh splits cleanly along the spine of Princes Street: the Old Town and Castle on the ridge to the south, the Georgian New Town to the north, and the tram line running west to the airport and east down to Leith. Tourists and the festival crowds fill the Royal Mile and St James Quarter; the daytime workforce moves through George Street and Haymarket; Leith works the evenings. Buy the festival and retail windows on the central screens, the commute on the tram and Haymarket, and the Leith dining hours.
Old Town / Royal Mile and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Haymarket and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Princes Street shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Edinburgh doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Princes Street + Old Town / Royal Mile | 6–11 PM |
| Commuter frequency | St James Quarter, Old Town / Royal Mile | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Haymarket, Princes Street | 12–8 PM |
| B2B / decision-makers | Leith / The Shore, Old Town / Royal Mile | Weekdays 9 AM–6 PM |
| Tourism & events | Princes Street, George Street / New Town | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Edinburgh’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & arterial digital | from ~$0.30 per play | $100 buys hourly bursts | drive-time and commuter reach |
| Princes Street & St James large-format | $0.48–$5 per play | $5,000–$22,000 typical 4-week presence | tourists, shoppers and the festival crowd |
| Old Town / Royal Mile street-level | $0.46–$3 per play | heritage-zone footfall windows | visitors and event audiences |
| Tram & bus screens | $0.30–$2.5 per play | every rider on the airport line | repeat commuter frequency |
| Leith / waterfront dining | $0.32–$3 per play | evening dining and nightlife | young professionals after work |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
An hourly burst on the tram line and Haymarket.
Multi-zone push
Princes Street and St James plus districts across peak windows.
City flagship
Central large-format plus the Old Town, the tram and the Leith waterfront.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Edinburgh screens are priced per play and booked by the hour, entry plays start around $0.30, with no contracts or minimums.
Princes Street ranks #1 for reach and dwell. For premium and B2B audiences, Old Town / Royal Mile leads; for retail intent, Haymarket; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Edinburgh screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Edinburgh onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Ocean Outdoor, Bauer Media Outdoor (Clear Channel UK), Global.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Old Town / Royal Mile corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Edinburgh campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Edinburgh by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
559,000 people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
