Nashville billboards

| DR

In today’s dynamic advertising landscape, one medium has stood the test of time, continually delivering tangible results and impressive return on investment – billboards. Billboard advertising, with its immense size, strategic locations, and eye-catching designs, is a powerful tool that can significantly boost brand visibility and customer engagement.

As we delve into the world of billboards, it’s essential to introduce Blindspot, the game-changer in the realm of digital out-of-home (DOOH) advertising. Blindspot operates, an innovative self-service platform that streamlines the process of booking digital billboard spaces. Although Blindspot doesn’t own the billboards, it plays a critical role in connecting businesses with digital billboards, making it easier than ever for companies to launch impactful advertising campaigns. This platform’s introduction has revolutionized the billboard advertising industry, particularly in vibrant and bustling cities like Nashville.

The Importance of Nashville Billboards

Nashville, known as the Music City, is not just a hub for country music, but also a vibrant center for business and tourism. This lively city offers an ideal environment for outdoor advertising due to its bustling streets, high tourist influx, and significant local and commuter traffic. Billboards in Nashville are strategically located in high-visibility areas, ensuring your message reaches a large, diverse audience.

Nashville billboards are an integral part of the cityscape, serving as larger-than-life canvases that narrate brand stories. They have the power to capture attention, make a lasting impression, and drive customer engagement. Given Nashville’s thriving economy and cultural significance, billboard advertising in this city can provide an unparalleled level of exposure for your brand.


You want to promote your business outdoor

Billboard Advertising in Nashville

Billboard advertising in Nashville is a proven method to boost brand awareness and generate leads. With diverse demographics and a wide-ranging audience, billboard advertisements can effectively communicate your brand message and showcase your products or services to a broad spectrum of potential customers.

Businesses, both local and national, have experienced considerable success with billboard advertising in Nashville. From retail businesses, restaurants, local events to major national campaigns, billboard advertising has driven significant results in terms of brand visibility and customer acquisition.

Leveraging the power of billboard advertising in Nashville can help your business stand out in a competitive market. The key lies in creating compelling, visually appealing designs and selecting strategic billboard locations that garner the most visibility. With the right approach, billboard advertising can catapult your brand into the limelight and contribute significantly to your business growth.

Renting Billboards in Nashville

Renting a billboard in Nashville is a strategic move that could propel your business to new heights. However, the process might seem daunting if you’re unfamiliar with the landscape of out-of-home advertising. This is where Blindspot comes into play, simplifying the booking process of digital billboards.

Blindspot, through its self-service DOOH platform,, allows businesses to book advertising space on digital billboards in Nashville programmatically. This innovative platform provides real-time availability and pricing, making it easier to plan and execute your advertising campaign. Additionally, you can select the billboard that best suits your needs based on its location, traffic, and visibility.

General Types of Billboards and Cost Factors

  • Traditional Billboards: These are the large, static billboards you typically see along highways and busy streets. They’re often lit for night-time visibility. The cost of renting these billboards can depend on the location, size, and amount of traffic that passes by. In general, expect to pay more for billboards in high-traffic areas or city centers.
  • Digital Billboards: These are electronic billboards that can display multiple ads in a rotation, using static images or video formats. Digital billboards are often more expensive when booked by traditional means. They allow for more dynamic and creative advertising strategies, such as time-sensitive messages.
  • Poster Billboards: They also referred to as totem billboards and are smaller than traditional billboards and are often found in urban areas or along smaller roads. They’re a good option for businesses looking to target a specific local area.

In terms of location, billboards located along major highways or busy streets in Nashville, such as I-24, I-40, I-65, or Broadway, typically cost more due to their high visibility. Conversely, billboards in less-trafficked or residential areas might cost less.

You want to promote your business outdoor

The Cost of Billboard Advertising in Nashville

The cost of billboard advertising in Nashville can vary based on several factors. These include the billboard’s location, size, format (digital or traditional), duration of the campaign, and the time of the year. Prime locations with high traffic volume usually command higher rates due to their increased visibility.

The cost of billboard advertising could range from $400 per month for poster billboards in less-trafficked areas to $3000 per month for digital billboards in prime locations. However, prices can vary widely based on the factors mentioned above.

Please note that these are general estimates and actual costs may vary. For the most accurate and updated information, it’s best to check directly on the Blindspot platform.

However, investing in billboard advertising can provide a substantial return on investment, making it a cost-effective marketing strategy for businesses of all sizes. Plus, with the flexibility and dynamic pricing offered by Blindspot’s platform, you can find options that fit your budget and meet your advertising objectives.

Keep in mind that while cost is an important consideration, the value derived from high exposure and potential customer engagement that billboard advertising in Nashville provides is immense. It’s an investment that can drive significant returns in terms of brand awareness and business growth.

How to Advertise on Digital Billboards in Nashville using Blindspot

Taking the leap into digital billboard advertising in Nashville is now easier than ever with Blindspot. Here’s a step-by-step guide on how to utilize the Blindspot platform for your advertising needs:

  • Visit the Platform: Go to The intuitive interface makes it easy for first-time visitors to navigate the platform.
  • Choose Your Billboard: Browse through the extensive list of digital billboards available in Nashville. The platform provides all the necessary details, including location, traffic, and pricing.
  • Book Your Space: Once you’ve chosen a billboard that suits your needs, you can book your advertising space directly on the platform. This streamlined process eliminates the need for lengthy negotiations and paperwork.
  • Upload your creative: Upload an eye-catching, compelling design for your billboard ad. Remember, your ad should effectively communicate your brand message and capture the attention of passersby.
  • Launch Your Campaign: Once your ad is ready and your space is booked, you’re all set to launch your campaign. Monitor the effectiveness of your campaign and adjust as needed for optimal results.

The benefits of using Blindspot for your advertising needs are numerous. It simplifies the entire process, offers real-time availability and pricing, and empowers businesses to manage their billboard advertising campaigns more efficiently.


You want to promote your business outdoor

case studies

The works we are proud of

How bfound increased search traffic using hourly digital billboards and CPC optimization

Blindspot & Carrefour DOOH drive a staggering 149% – 290% sales increase for Beko & Arctic

Driving search and PPC performance through digital billboards – Fujifilm Instax case study

The GameStop billboard that broke the internet

How Wokyo Noodle Bar increased sales by 54% using digital billboards


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case studies

The work we are proud of

How bfound increased search traffic using hourly digital billboards and CPC optimization

Blindspot & Carrefour DOOH drive a staggering 149% – 290% sales increase for Beko & Arctic

Driving search and PPC performance through digital billboards – Fujifilm Instax case study

The GameStop billboard that broke the internet

How Wokyo Noodle Bar increased sales by 54% using digital billboards