0% more website visits.A local clinic, suddenly everywhere its patients look.

A local clinic, competing for attention

Green Dental is an eco-friendly dental clinic with a loyal base of regulars. The problem is the one every local business hits: the people who already know it keep coming back, but the wider city walks past every day without a reason to look up.

The brief was to reach beyond that base and put the clinic in front of new patients where they actually spend their day, then turn that attention into two concrete outcomes: more appointments booked and more first-time patients through the door. Delivered on Blindspot's programmatic platform, the plan was built to be measured against those goals, not admired as a poster.

Fifty-seven screens, eight kinds of moment

The campaign ran on 57 strategically placed screens across eight distinct venue types. The point was breadth of context: catch the same person as a commuter, as an office worker, as a shopper and as a diner, so the clinic reads as part of the city rather than a single ad.

Bought by the play, timed to attention

Nothing here ran on a fixed loop. Blindspot buys DOOH by the individual play, so the clinic paid for a screen only in the windows that carry an audience. Real-time data steered spending toward each environment's high-attention hours: commuter peaks underground, the workday around office screens, errand and leisure hours in retail, malls and grocery outlets.

The targeting drew on location data, mobile data and sensor insights, combined with geo-targeting and dynamic creative optimization. The creative itself was single-minded across all 57 screens: a limited-time discount set against the clinic's service benefits, written to create urgency and a reason to act that day.

The lift, as reported

The campaign report records three increases against the clinic's prior activity:

One honest note: the report states these as lifts over Green Dental's prior activity, and does not publish the baseline volumes behind each percentage or a separate flight window. So the three figures stand exactly as reported, nothing added. The largest of them, a 400% rise in website visits, is the clearest signal here: screens on the street sent a measurable wave of people to search and browse the clinic online.

Local services belong on the big screens too

A single dental clinic does not need a citywide media contract to feel citywide. Green Dental reached across eight venue types on 57 screens, bought by the play and concentrated into the hours that carry attention, and turned that into more appointments, more new patients, and a step-change in website visits. The same play is available to any local business willing to run one clear offer where its patients already are.

Questions, answered

What was the Green Dental DOOH campaign?

Green Dental, an eco-friendly dental clinic, ran a programmatic digital out-of-home (DOOH) campaign on Blindspot to win more appointments and reach new patients beyond its existing base. The flight ran across 57 strategically placed screens spanning eight venue types: subway platforms, premium screens near corporate offices, retail stores, shopping malls, grocery outlets, restaurants, roadside billboards and bus shelters. The creative paired a limited-time discount with clear service benefits to spark urgency. According to the campaign report, it delivered a 37% increase in scheduled appointments, a 50% increase in new patients who used the clinic, and a 400% increase in website visits. Because Blindspot buys DOOH by the individual play, a single clinic could place its message across a whole city's screens without a citywide media contract.

How did the Green Dental campaign actually work?

The campaign combined location data, mobile data and sensor insights with geo-targeting and dynamic creative optimization. Rather than renting screens around the clock, Blindspot bought delivery by the individual play, and real-time data steered spending toward the high-attention hours of each environment: commuter windows on subway platforms, the workday around corporate offices, errand and leisure hours in retail, malls and grocery outlets. The creative was consistent across all 57 screens: a limited-time discount alongside the clinic's service benefits, written to create urgency. That mix let a single local clinic appear across eight different venue types where its future patients already move, from the street and the shelter to the office corridor and the shopping mall, and concentrate its budget only where and when attention was highest.

What results did the campaign deliver, and how should the numbers be read?

The campaign report records three lifts: a 37% increase in scheduled appointments, a 50% increase in new patients who used the clinic's services, and a 400% increase in website visits. Those figures are stated as increases relative to Green Dental's prior activity. The source does not publish the baseline volumes behind each percentage, the exact flight dates, or a separate measurement methodology, so this page presents the three lifts exactly as reported and adds nothing beyond them. The strongest single number is the 400% rise in website visits, which shows how street-level screens can push people to search and browse a local business online. Read together, the three figures point the same way: more appointments booked, more new patients through the door, and far more traffic to the clinic's website.

How can a local clinic or service business run the same play?

The same campaign is buildable on Blindspot by any local business. First, pick the exact screens your patients or customers pass: subway platforms, screens near office districts, retail, malls, grocery outlets, restaurants, roadside billboards and bus shelters, filtered by neighborhood. Second, buy by the play and let real-time data concentrate spending into each venue's high-attention hours instead of paying for empty overnight loops. Third, run one clear creative with a limited-time offer and a reason to act now, then track the lift in bookings and website visits. Green Dental reached across eight venue types on 57 screens this way and reported a 37% rise in appointments, a 50% rise in new patients and a 400% rise in website visits. No agency and no citywide contract are required.