Bordeaux · BOD · the Merignac gateway · July 2026
Bordeaux-Merignac Airport handled 5.9 million passengers in 2025 across two terminals. No airline hubs here, so traffic is close to pure origin and destination: passengers are arriving or leaving, not connecting through. Blindspot books its screens by the hour, priced per play.
Bordeaux-Merignac Airport advertising spans from a few cents per play on concourse and gate screens to premium arrivals-hall LED and spectacular digital walls. On Blindspot, Bordeaux-Merignac Airport screens are booked by the hour and priced per play, entry plays start around $0.45, with no contracts or minimums.
The smart Bordeaux-Merignac Airport play isn't one screen for a month. It's the right screens at the right hours: the departures bank in the morning, the security and concourse dwell through the day, the arrivals halls when the long-haul flights land.
Billboard ranking points
Directional 1–10 scores based on zone type and passenger flow, not audited measurements. Every zone is bookable by the hour on the platform.
The Hall A and B check-in floors catch every departing passenger at the counters, business flyers on weekdays and wine tourists year-round.
Screening for Terminal A and Terminal B holds travellers in a slow, phone-down queue with clear overhead sightlines.
The holdrooms seat easyJet, Ryanair and Volotea passengers before boarding, a captive mix of business and leisure attention.
Arriving flyers cluster at the carousels planning the vineyards and the quays ahead, the first screen contact of every Bordeaux trip.
The tram A terminus by Hall B and the taxi rank funnel passengers past screens on the 35-minute ride to Pey Berland.
The airside shops and cafes catch unhurried travelers with browse time before the gate call, a strong slot for wine and premium brands.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Bordeaux-Merignac Airport's media owners, JCDecaux Airport France, Bordeaux Airport media, JCDecaux France among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a single gate screen to a full arrivals-hall takeover, Blindspot puts Bordeaux-Merignac Airport's digital out-of-home on one map, each screen priced per play and bookable by the hour. The formats that matter airside and landside:
Large-format digital across check-in islands and departures, where every traveler dwells before security.
Captive screens along the security and passport queues, minutes of guaranteed attention per passenger.
Concourse and gate-lounge screens reaching seated, relaxed travelers with long airside dwell.
High-dwell arrivals and baggage-claim placements as passengers wait, the airport's longest captive window.
Boarding-bridge and gate-side panels in the final moment before the flight.
Iconic hall and atrium spectaculars for brand-statement reach across the whole terminal.
Location insights
Bordeaux-Merignac serves the wine capital of the world and the fast-growing Nouvelle-Aquitaine region, its terminal split into Halls A and B plus the billi low-cost building, with JCDecaux Airport holding the renewed advertising concession across 93 displays inside and out. easyJet, Ryanair and Volotea base aircraft here, mixing weekday business flights to Paris and Europe with wine tourism and summer leisure waves. Since April 2023 the tram A terminus at the foot of the terminal puts arrivals at Place Pey Berland in 35 minutes. Buy the weekday banks and the summer waves.
Ticketing and check-in fill in the early-morning and late-afternoon banks. Book those hours and your frequency against business travelers climbs for the same budget.
Gates and the gate holdrooms hold seated, relaxed travelers for 60–90 minutes, long windows where dwell, not rush, does the work.
Arrivals fills as long-haul flights land in banks, high-value international passengers with time to read. Swap creative to match who just arrived.
Location intelligence summary
Bordeaux-Merignac Airport doesn't have a rush hour; it has flight banks. Departures peak in the morning, long-haul arrivals land in waves, and between them travelers dwell for 60–90 minutes with phones often stowed. The buying model that matches that is hourly: pay for the banks when your audience is captive, skip the dead hours.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch / premium | Ticketing + Tram / Curb | All day · long-haul banks |
| Business travelers | Ticketing, Gates | Weekday 6–10 AM · 4–8 PM |
| Long-dwell layovers | Gates, Arrivals | 10 AM–8 PM |
| International arrivals | Arrivals, Retail | Aligned to long-haul landing banks |
| Duty-free & retail | Ticketing, Gates | Departures peaks |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Bordeaux-Merignac Airport’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Security-line passengers read in seconds; gate-side travelers dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: low-cost carriers, since easyJet and Volotea both base aircraft at Bordeaux and easyJet now leads with about 31% of departures after Ryanair left in late 2024, and inbound leisure tourism, since this is France's eighth-busiest airport at 6.6 million passengers in 2024, with routes reaching North Africa, Canada and the Caribbean alongside seasonal European demand.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Check-in hall pillars & LED | from ~$0.45 per play | $100 buys hourly check-in slots | every departing traveler through the wine capital's gateway |
| Gate & holdroom screens | from ~$0.45 per play | $100 buys hourly holdroom slots | seated business and leisure attention before boarding |
| Tram & transit | from ~$0.43 per play | $100 buys repeat exposure on the tram A link | arrivals riding into central Bordeaux |
| Arrivals & baggage claim | from ~$0.43 per play | $100 buys belt-side reclaim time | a captive, recently landed Aquitaine audience |
| Departures spectacular | custom | flagship departures-hall takeover | dominant share of voice over the Merignac gateway |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Bordeaux-Merignac Airport (BOD) screen: the format (pricing runs higher on departures spectacular than on check-in hall pillars & LED), the zone (Check-in & departures halls carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Concourse test
The gate holdrooms across a weekday morning departure bank
Multi-zone airport push
Check-in, security, the holdrooms, arrivals and the tram curb together
BOD flagship takeover
Dominant share of voice across the wine capital's gateway
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, JCDecaux Airport France, JCDecaux France among them, so you're leasing airtime on an existing structure, not erecting a new one.
Bordeaux-Merignac Airport handled 5.9 million passengers in 2025. The audience is the reason to buy it: air passengers are captive, comparatively affluent, and hard to reach through most channels, and they spend meaningful time in the terminal with attention to spare between check-in and boarding. Dwell is the asset. Unlike a roadside screen read in two seconds, a gate or arrivals placement gets minutes rather than moments, which is why airport placements hold up for brand and considered-purchase messages rather than short reminders. The airport is described as serving mainly metropolitan and leisure destinations in Europe, Northern Africa, and Canada; passenger traffic reached 7.7 million in 2019, up 13.3% year-over-year. Because the screens are bookable by the hour, you can match spend to the flight banks that carry your audience instead of paying for a flat month.
Bordeaux-Merignac Airport zones are scored separately for visibility, dwell time and footfall, because the best placement depends on which of those you actually need. Check-in & departures halls guarantees exposure to essentially every departing passenger. Security checkpoint holds attention through a queue, where dwell is involuntary and long. Gate holdrooms gives the longest relaxed attention, with passengers seated and waiting. Each zone shows its own per-play price and live availability, so you can pair a high-reach zone with a high-dwell one rather than guessing at a single best spot. Arrivals hall & baggage reclaim catches a recently landed audience with phones back out. Airside retail & F&B reaches a higher-spend traveler before the flight.
Yes. On Blindspot every Bordeaux-Merignac Airport screen is bookable by the hour with no minimum, so you can buy only the morning departures bank or the long-haul arrivals windows that match your audience.
The airport's media is run by operators such as JCDecaux Airport France, JCDecaux France; Blindspot aggregates the bookable digital screens onto one map, priced per play.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Approval typically averages around two business days across networks.
More than the usual airport rate card suggests, because you are buying plays rather than a fixed package. In Bordeaux-Merignac Airport a $500 budget typically funds a multi-day hourly presence across a high-dwell zone such as Gate holdrooms, or a concentrated burst on Check-in & departures halls and Security checkpoint through the busiest departure banks only. At entry plays around $0.45, the arithmetic is visible before you commit. It will not buy a month of an arrivals-hall spectacular, and that is the trade: hourly, per-play buying lets a small budget own the specific windows when the passengers you want are actually in the terminal, instead of thinning the same money across empty overnight hours.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Bordeaux-Merignac Airport by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
6.6 million travelers. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
