Bordeaux · BOD · the Merignac gateway · July 2026
The wine capital's airport carried 6.6 million passengers in 2024 across Halls A and B and the billi building, tram-linked to Place Pey Berland, and Blindspot books its airside screens by the hour, matched to how BOD actually moves.
Bordeaux-Merignac Airport advertising spans from a few cents per play on concourse and gate screens to premium arrivals-hall LED and spectacular digital walls. On Blindspot, Bordeaux-Merignac Airport screens are booked by the hour and priced per play, entry plays start around $0.45, with no contracts or minimums.
The smart Bordeaux-Merignac Airport play isn't one screen for a month. It's the right screens at the right hours: the departures bank in the morning, the security and concourse dwell through the day, the arrivals halls when the long-haul flights land.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The Hall A and B check-in floors catch every departing passenger at the counters, business flyers on weekdays and wine tourists year-round.
The security lanes hold a slow, phone-down queue with clean sightlines, the choke point between the halls and the gates.
The holdrooms seat easyJet, Ryanair and Volotea passengers before boarding, a captive mix of business and leisure attention.
Arriving flyers cluster at the carousels planning the vineyards and the quays ahead, the first screen contact of every Bordeaux trip.
The tram A terminus by Hall B and the taxi rank funnel passengers past screens on the 35-minute ride to Pey Berland.
The airside shops and cafes catch unhurried travelers with browse time before the gate call, a strong slot for wine and premium brands.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Bordeaux-Merignac Airport's media owners, JCDecaux Airport France, Bordeaux Airport media, JCDecaux France among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a single gate screen to a full arrivals-hall takeover, Blindspot puts Bordeaux-Merignac Airport's digital out-of-home on one map, each screen priced per play and bookable by the hour. The formats that matter airside and landside:
Large-format digital across check-in islands and departures, where every traveler dwells before security.
Captive screens along the security and passport queues, minutes of guaranteed attention per passenger.
Concourse and gate-lounge screens reaching seated, relaxed travelers with long airside dwell.
High-dwell arrivals and baggage-claim placements as passengers wait, the airport's longest captive window.
Boarding-bridge and gate-side panels in the final moment before the flight.
Iconic hall and atrium spectaculars for brand-statement reach across the whole terminal.
Location insights
Bordeaux-Merignac serves the wine capital of the world and the fast-growing Nouvelle-Aquitaine region, its terminal split into Halls A and B plus the billi low-cost building, with JCDecaux Airport holding the renewed advertising concession across 93 displays inside and out. easyJet, Ryanair and Volotea base aircraft here, mixing weekday business flights to Paris and Europe with wine tourism and summer leisure waves. Since April 2023 the tram A terminus at the foot of the terminal puts arrivals at Place Pey Berland in 35 minutes. Buy the weekday banks and the summer waves.
Ticketing and check-in fill in the early-morning and late-afternoon banks. Book those hours and your frequency against business travelers climbs for the same budget.
Gates and the gate holdrooms hold seated, relaxed travelers for 60–90 minutes, long windows where dwell, not rush, does the work.
Arrivals fills as long-haul flights land in banks, high-value international passengers with time to read. Swap creative to match who just arrived.
Location intelligence summary
Bordeaux-Merignac Airport doesn't have a rush hour; it has flight banks. Departures peak in the morning, long-haul arrivals land in waves, and between them travelers dwell for 60–90 minutes with phones often stowed. The buying model that matches that is hourly: pay for the banks when your audience is captive, skip the dead hours.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch / premium | Ticketing + Tram / Curb | All day · long-haul banks |
| Business travelers | Ticketing, Gates | Weekday 6–10 AM · 4–8 PM |
| Long-dwell layovers | Gates, Arrivals | 10 AM–8 PM |
| International arrivals | Arrivals, Retail | Aligned to long-haul landing banks |
| Duty-free & retail | Ticketing, Gates | Departures peaks |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Bordeaux-Merignac Airport’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Security-line passengers read in seconds; gate-side travelers dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Check-in hall pillars & LED | from ~$0.45 per play | $100 buys hourly check-in slots | every departing traveler through the wine capital's gateway |
| Gate & holdroom screens | from ~$0.45 per play | $100 buys hourly holdroom slots | seated business and leisure attention before boarding |
| Tram & transit | from ~$0.43 per play | $100 buys repeat exposure on the tram A link | arrivals riding into central Bordeaux |
| Arrivals & baggage claim | from ~$0.43 per play | $100 buys belt-side reclaim time | a captive, recently landed Aquitaine audience |
| Departures spectacular | custom | flagship departures-hall takeover | dominant share of voice over the Merignac gateway |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Bordeaux-Merignac Airport (BOD) screen: the format (pricing runs higher on departures spectacular than on check-in hall pillars & LED), the zone (Check-in & departures halls carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Concourse test
The gate holdrooms across a weekday morning departure bank
Multi-zone airport push
Check-in, security, the holdrooms, arrivals and the tram curb together
BOD flagship takeover
Dominant share of voice across the wine capital's gateway
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, JCDecaux Airport France, JCDecaux France among them, so you're leasing airtime on an existing structure, not erecting a new one.
Bordeaux-Merignac Airport handles roughly 6.6 million passengers a year, a captive, high-income, hard-to-reach audience that dwells 60–90 minutes with phones often stowed. Few channels deliver that quality of attention.
Arrivals halls and baggage reclaim lead for dwell and recall; departures and security queues for guaranteed exposure to every passenger; concourse and gate holdrooms for long, relaxed attention.
Yes. On Blindspot every Bordeaux-Merignac Airport screen is bookable by the hour with no minimum, so you can buy only the morning departures bank or the long-haul arrivals windows that match your audience.
The airport's media is run by operators such as JCDecaux Airport France, JCDecaux France; Blindspot aggregates the bookable digital inventory onto one map, priced per play.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Approval typically averages around two business days across networks.
A multi-day hourly presence across a high-dwell concourse or arrivals hall, or a concentrated burst on departures and security screens through the busiest morning banks.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Bordeaux-Merignac Airport by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
6.6 million travelers. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
