The international lockdown caused by the COVID-19 outbreak in the past months has been a rightful cause for global concern. At the same time, it has been a unique show of collaboration, speed and agility from entities or companies that are traditionally extremely lengthy in their decision making process.
The tech sector has worked day and night to provide assistance through their solutions in these uncertain times.
At the same time, government entities have acted with unprecedented swiftness during the coronavirus outbreak. They have been extremely open in implementing cutting edge technology in various fields, from medical to communication, in order to cut the spread of the virus.
In an ongoing situation, communicating the right message to the most exposed audience is vital. Despite traffic going down drastically (up to -70% in some cases), there is still a vital audience that needs to be informed.
Blindspot is a unique Digital Out Of Home (DOOH) ad-tech company and we’ve humbly done what we could do our part by making communication on DOOH real time and assisting the government in providing updated information to people.
In order to provide real time communication through screens all over the world, we’ve adapted tools we normally use in commercial campaigns to provide real time coronavirus data.
The solution uses Blindspot’s dynamic content module to automatically update case numbers and statistics based on government sources and show the latest version on DOOH screens where we are integrated. The system works seamlessly with the screen’s normal playlist/schedule directly via its own CMS, making easily deployable on thousands of screens.
“We’re already working with multiple governments to implement this DOOH solution. We’re also offering our solution for free to any government that wants to communicate with people on the streets in real time. Currently, we work with over 100.000 screens all over the US, as well as Europe, Asia and Africa. We’re integrating additional inventory as we speak” said Bogdan Savonea, Blindspot CEO.
We’re looking forward to a more connected future where governments become more open and responsive to such initiatives — we’ve already received a tremendous number of inquires since making this public.
Stay safe. And even though we’d normally want you on the street, please stay home if you can.
Billboards in city
The work we are proud of
How bfound increased search traffic using hourly digital billboards and CPC optimization
Blindspot & Carrefour – using contextual DOOH to increase in-store sales
Driving search and PPC performance through digital billboards – Fujifilm Instax case study
The GameStop billboard that broke the internet
How Wokyo Noodle Bar increased sales by 54% using digital billboards