Billboards in Vienna · location intelligence · June 2026
Vienna’s subway screens are its biggest format, 414 screens at about $1.28 a play, reaching the Ring from Kärntner Straße to Stephansplatz. A roadside billboard runs about $0.27, across 696 screens and 7 formats in total. Booked by the hour, priced per play.
Vienna billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Kärntner Straße, Karlsplatz / Oper and landmark networks. On Blindspot, Vienna screens are booked by the hour and priced per play, entry plays start around $0.10, with no contracts or minimums.
The smart Vienna play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The flagship pedestrian shopping street from the Opera to Stephansplatz, high-dwell footfall.
The cathedral square at the heart of the old town, the busiest tourist and pedestrian crossing.
Vienna's largest shopping street, continuous retail footfall and strong all-day flow.
The transit and cultural hub by the Opera, heavy interchange and event reach.
Busy interchanges linking the U-Bahn and trams, peak commuter frequency.
The principal rail hubs, national, regional and CAT airport-train traveller frequency.
The media estate · operator partners
Blindspot aggregates digital out-of-home (DOOH) and classic out-of-home from Vienna's media owners, Gewista, Epamedia, Infoscreen Austria among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Vienna's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Wiener Linien U-Bahn and tram screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Vienna still moves on the Ring. Karntner Strasse and Stephansplatz hold the retail and tourist core, the inner districts carry a weekday office crowd, and the U-Bahn keeps the city moving in orderly peaks. The audience is affluent and culture-driven, and the calendar swings with the tourist season and the famous ball and concert season in winter. It is a stately, well-ordered market, which makes the digital screens precise to plan. Buy the Ring and the core by the hour.
Stephansplatz and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Karlsplatz / Oper and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Kärntner Straße shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Vienna doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Kärntner Straße + Stephansplatz | 6–11 PM |
| Commuter frequency | Mariahilfer Straße, Stephansplatz | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Karlsplatz / Oper, Kärntner Straße | 12–8 PM |
| B2B / decision-makers | Schwedenplatz / Praterstern, Stephansplatz | Weekdays 9 AM–6 PM |
| Tourism & events | Kärntner Straße, Westbahnhof / Wien Mitte | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Vienna’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: international diplomacy and NGOs, with roughly 5,000 staff from the UN, OPEC and other organizations at the Vienna International Centre passing through Schwedenplatz / Praterstern on weekdays (see B2B advertising), and classical music and opera, where the Vienna State Opera fills Karlsplatz / Oper most evenings.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Street furniture & City Lights | from ~$0.10 per play | $100 buys hourly central slots | Pedestrian dwell across the core |
| Premium boulevard digital | $0.30–$3 per play | $900–$4,500 typical 4-week presence | Kärntner and Mariahilfer reach |
| Transit screens (Wiener Linien) | $0.10–$2 per play | 2.6M rides/day | U-Bahn, trams and Infoscreen |
| Mall & retail screens | $0.20–$3 per play | high-intent shopper reach | Mariahilfer and shopping-centre networks |
| Iconic & landmark | $0.50–$4 per play | brand-statement reach | Stephansplatz-adjacent spectaculars |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Vienna screen: the format (pricing runs higher on iconic & landmark than on street furniture & City Lights), the zone (Kärntner Straße carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Bezirk test
An hourly burst on one zone, Mariahilfer shopping hours or a Karlsplatz transit window. Ideal for launches and local tests.
Multi-zone city push
Boulevards, transit and the old town across peak windows, the workhorse plan for retail and app campaigns.
Citywide flagship
Every zone plus a Stephansplatz-adjacent moment, a full Vienna flagship campaign.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Gewista, Epamedia, Infoscreen Austria among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Vienna screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Stephansplatz, the afternoon retail stretch around Karlsplatz / Oper, or the evening social hours in Kärntner Straße, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Vienna on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Kärntner Straße through to Westbahnhof / Wien Mitte. The underlying screens are owned and run by media operators such as Gewista, Epamedia and Infoscreen Austria, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Vienna typically funds a multi-day hourly presence on a high-traffic corridor such as Stephansplatz, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.10 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Vienna campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Vienna by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
2 million people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
