Zagreb DOOH · Ban Jelačić · Ilica · Tkalčićeva · June 2026
A Croatian metro near 1.09 million below the cathedral's twin spires, from Ban Jelačić Square to the Ilica shopping street to the Tkalčićeva nightlife strip, bookable by the hour, priced per play, matched to how Zagreb actually moves.
Zagreb billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Ban Jelačić Square, Gornji Grad and landmark networks. On Blindspot, Zagreb screens are booked by the hour and priced per play, entry plays start around $0.28, with no contracts or minimums.
The smart Zagreb play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The central square and main tram interchange is the city's meeting point and busiest pedestrian crossroads.
The city's longest street runs west from the main square as the prime shopping and footfall spine.
The pedestrian bar and cafe street between the Upper and Lower Town is the city's nightlife heart.
The historic Upper Town, with the twin-spired cathedral and St Mark's, carries heavy high-dwell tourist footfall.
The Flower Square passage and the elegant Lower Town blocks carry steady daytime shopping and cafe traffic.
The modern districts across the Sava, anchored by the Avenue and Arena malls, hold a large residential catchment.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Zagreb's media owners, Europlakat, JCDecaux Croatia, Metropolis Media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Zagreb's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
ZET tram and funicular screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Zagreb moves around its main square and its blue trams. Mornings load Ban Jelačić Square and the ZET network from the Donji Grad below the twin-spired cathedral; lunch fills the Ilica shopping street and the Dolac market lanes; evenings pull crowds up Tkalčićeva into the bars between the Upper and Lower Town. The funicular and the Gornji Grad keep tourist footfall steady, fed by 4 million yearly air arrivals. Buy the tram-fed morning peak and the Ilica retail hours, lean on Tkalčićeva for the evening.
Ilica and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Gornji Grad and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Ban Jelačić Square shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Zagreb doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Ban Jelačić Square + Ilica | 6–11 PM |
| Commuter frequency | Tkalčićeva, Ilica | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Gornji Grad, Ban Jelačić Square | 12–8 PM |
| B2B / decision-makers | Cvjetni, Ilica | Weekdays 9 AM–6 PM |
| Tourism & events | Ban Jelačić Square, Novi Zagreb | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Zagreb’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: tech and software around Novi Zagreb, home to Infobip's Alpha Centauri campus, the base for Croatia's first unicorn, a communications-platform company valued above $1 billion (see DOOH for startups), and healthcare and pharma along Ilica, which runs west toward Črnomerec near PLIVA's headquarters, the Zagreb drugmaker (part of Teva) whose researchers discovered the antibiotic azithromycin in 1980.
Book Zagreb by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Ban Jelačić square digital | from ~$0.50 per play | $100 buys hourly bursts on the main square | civic and high-dwell reach |
| Ilica retail digital | from ~$0.46 per play | the city's longest shopping street | pedestrian retail dwell |
| Tkalčićeva nightlife digital | from ~$0.42 per play | the bar and cafe strip | younger going-out crowds |
| Novi Zagreb mall digital | from ~$0.34 per play | the Avenue and Arena malls | residential shopper audiences |
| ZET tram screens | from ~$0.30 per play | platforms across the tram network | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Zagreb screen: the format (pricing runs higher on ZET tram screens than on ban Jelačić square digital), the zone (Ban Jelačić Square carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Transit test
A week of morning and evening bursts on the ZET trams into Ban Jelačić and Ilica.
Multi-zone Zagreb push
Ban Jelačić, Ilica and Tkalčićeva running together across peak dayparts.
Zagreb flagship
Full main-square and Ilica saturation timed to Advent and festival weeks.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Europlakat, JCDecaux Croatia, Metropolis Media among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes, on Blindspot every Zagreb screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Zagreb onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Europlakat, JCDecaux Croatia, Metropolis Media.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Ilica corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Zagreb campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Zagreb by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
Below the twin spires. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
