Yakima DOOH · Yakima Avenue · I-82 · Valley Mall · July 2026
The sunny capital of a valley that grows most of America's hops, 97,000 people in a Yakima County of 257,000, from Yakima Avenue and North Front Street to I-82, Valley Mall and State Fair Park, bookable by the hour, priced per play, matched to how Yakima actually moves.
Yakima billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Yakima Avenue / Downtown, State Fair Park / SunDome and landmark networks. On Blindspot, Yakima screens are booked by the hour and priced per play, entry plays start around $0.26, with no contracts or minimums.
The smart Yakima play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
Yakima Avenue runs from the Capitol Theatre through the North Front Street brick district, the restaurant, taproom and event core of the valley.
Valley Mall and the Union Gap strip hold the county's big-box row off I-82, the default shopping run for the whole Yakima Valley.
Interstate 82 carries the valley commute and the Tri-Cities-to-Ellensburg through traffic past Yakima's exits, the market's biggest vehicle counts.
State Fair Park and the SunDome host the Central Washington State Fair every fall plus a year-round slate of shows, rodeos and tournaments.
North 40th Avenue runs the west side's groceries, clinics and strip retail, the daily corridor for Yakima's growing West Valley neighborhoods.
US-12 and the Fruitvale corridor feed the orchards, hop yards and tasting rooms west of town, farm traffic and wine-tour vans on the same road.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Yakima's media owners, Lamar Advertising, Parker Outdoor, Meadow Outdoor Advertising among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Yakima's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Yakima Transit buses across the city and Union Gap from the downtown transit center plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
The highway sign says it with a straight face: Welcome to Yakima, the Palm Springs of Washington. The joke holds because the sun does, around 300 days a year on a valley that grows about 75 percent of America's hops plus the apples, cherries and wine grapes that fill everything from Seattle grocery shelves to Craft Beverage Yakima tour vans. Downtown runs from the 1920 Capitol Theatre through the North Front Street brick district where the railroad built the town, Valley Mall in Union Gap carries the big-box run, and the Central Washington State Fair packs State Fair Park every fall. I-82 strings it all together on the way to the Tri-Cities. Buy the fair-week crowds and the I-82 harvest runs.
Valley Mall / Union Gap and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
State Fair Park / SunDome and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Yakima Avenue / Downtown shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Yakima doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Yakima Avenue / Downtown + Valley Mall / Union Gap | 6–11 PM |
| Commuter frequency | I-82 Corridor, Valley Mall / Union Gap | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | State Fair Park / SunDome, Yakima Avenue / Downtown | 12–8 PM |
| B2B / decision-makers | 40th Avenue / West Valley, Valley Mall / Union Gap | Weekdays 9 AM–6 PM |
| Tourism & events | Yakima Avenue / Downtown, US-12 / Fruitvale | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Yakima’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & interstate digital | from ~$0.26 per play | $100 buys hourly bursts on I-82 and US-12 | valley-wide drive-time reach |
| Downtown core digital | from ~$0.38 per play | Yakima Avenue and North Front Street | dining and taproom crowds |
| Valley Mall digital | from ~$0.35 per play | the Union Gap retail row | daily shopper flow |
| Fair Park digital | from ~$0.30 per play | the SunDome approaches | fair and tournament visitors |
| Yakima Transit screens | from ~$0.26 per play | the downtown transit center and routes | walk-up city riders |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Yakima screen: the format (pricing runs higher on yakima Transit screens than on roadside & interstate digital), the zone (Yakima Avenue / Downtown carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on I-82 and Yakima Avenue.
Multi-zone Yakima push
Downtown, Valley Mall and the I-82 corridor running together across peak dayparts.
Fair-season flagship
Full corridor and Fair Park saturation across the Central Washington State Fair's ten-day run.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Advertising, Parker Outdoor, Meadow Outdoor Advertising among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes, on Blindspot every Yakima screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Yakima onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Lamar Advertising, Parker Outdoor, Meadow Outdoor Advertising.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Valley Mall / Union Gap corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Yakima campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Yakima by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The sunny side of Washington. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
