Winston-Salem DOOH · Innovation Quarter · Fourth Street · Wake Forest · June 2026
Winston-Salem is one of the cities we price where billboards are the largest format: 23 screens at about $0.17 a play, from the Innovation Quarter to Fourth Street to the I-40 commute. In total the city carries 86 screens across 5 formats on Blindspot. Priced per play, booked by the hour.
Winston-Salem billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Fourth Street, Wake Forest University and landmark networks. On Blindspot, Winston-Salem screens are booked by the hour and priced per play, entry plays start around $0.26, with no contracts or minimums.
The smart Winston-Salem play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The Fourth Street core carries dense office traffic by day and the city's main dining and going-out crowd after dark.
The Innovation Quarter, a 330-acre research district on the old Reynolds factory grounds, packs thousands of biotech workers, students and the medical school.
The Trade Street Arts District anchors the city's galleries, music venues and First Friday crowds on the north edge of downtown.
The Wake Forest University campus and the Reynolda Road strip pack students, staff and a steady game-day crowd on the north side.
The I-40 and Salem Parkway split through the city carries the daily commute and the through traffic between Greensboro and the mountains.
The Truist Stadium ballpark and the historic Old Salem blocks surge on ball-game nights and heritage-tourism weekends just south of downtown.
The media estate · operator partners
Blindspot connects bookable digital out-of-home screens across Winston-Salem onto one map, priced per play and bookable by the hour. Below: real partner screens from the supplied local photo set.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Winston-Salem's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Winston-Salem Transit Authority (WSTA) bus screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Winston-Salem grew up on R.J. Reynolds tobacco and reinvented its old factory district as the Wake Forest Innovation Quarter, a research and biotech hub. Mornings load the I-40 and Business 40 commute toward downtown and Wake Forest Baptist; evenings pull crowds to the Fourth Street restaurants, the Innovation Quarter blocks and the Arts District galleries on Trade Street; weekends fill the Truist Stadium ballpark, old Salem and the Reynolda House grounds. Wake Forest University packs students on the north side, and WSTA runs the downtown bus hub. Buy the morning freeway push and the Fourth Street evening peak.
Wake Forest Innovation Quarter and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Wake Forest University and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Fourth Street shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Winston-Salem doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Fourth Street + Wake Forest Innovation Quarter | 6–11 PM |
| Commuter frequency | Arts District, Wake Forest Innovation Quarter | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Wake Forest University, Fourth Street | 12–8 PM |
| B2B / decision-makers | I-40 / Business 40 corridor, Wake Forest Innovation Quarter | Weekdays 9 AM–6 PM |
| Tourism & events | Fourth Street, Truist Stadium | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Winston-Salem’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: biomedical research, with Atrium Health Wake Forest Baptist's Biotech Place anchoring the Wake Forest Innovation Quarter (see DOOH for healthcare), and banking and corporate, rooted in Winston-Salem's history as home to BB&T (now Truist), filling the I-40 / Business 40 corridor with weekday decision-makers.
Book Winston-Salem by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & freeway digital | from ~$0.26 per play | $100 buys hourly bursts on I-40 and Salem Parkway | drive-time commuter reach |
| Fourth Street digital spectacular | from ~$0.44 per play | the downtown dining core | office and going-out dwell |
| Innovation Quarter research digital | from ~$0.40 per play | the biotech district blocks | workforce and student dwell |
| Arts District retail digital | from ~$0.38 per play | the Trade Street galleries | arts and dining crowd |
| WSTA transit screens | from ~$0.28 per play | the downtown bus hub and routes | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Winston-Salem screen: the format (pricing runs higher on WSTA transit screens than on roadside & freeway digital), the zone (Fourth Street & Downtown carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the I-40 corridor into Downtown.
Multi-zone Winston-Salem push
Fourth Street, the Innovation Quarter and the Arts District running together across peak dayparts.
Camel City flagship
Full Downtown and Innovation Quarter saturation timed to a Truist Stadium season and the Arts District calendar.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Advertising, OUTFRONT Media, Adams Outdoor Advertising among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Winston-Salem screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Wake Forest Innovation Quarter, the afternoon retail stretch around Wake Forest University, or the evening social hours in Fourth Street & Downtown, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Winston-Salem on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Fourth Street & Downtown through to Truist Stadium & Old Salem. The underlying screens are owned and run by media operators such as Lamar Advertising, OUTFRONT Media and Adams Outdoor Advertising, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Winston-Salem typically funds a multi-day hourly presence on a high-traffic corridor such as Wake Forest Innovation Quarter, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.26 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Winston-Salem campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Winston-Salem by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Camel City. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
