Wellington DOOH · Lambton Quay · Cuba Street · Te Papa · June 2026
New Zealand's capital with a metro near 433,000, from the Lambton Quay Golden Mile to Cuba Street to the Te Papa waterfront, bookable by the hour, priced per play, matched to how Wellington actually moves.
Wellington billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Lambton Quay, Wellington Waterfront and landmark networks. On Blindspot, Wellington screens are booked by the hour and priced per play, entry plays start around $0.30, with no contracts or minimums.
The smart Wellington play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The heart of the central business district and the head of the Golden Mile, dense with government offices, banking and shopping by day.
The entertainment end of the Golden Mile, the city's main bar, restaurant and theatre strip and the natural after-dark audience.
Wellington's best-known strip, an eclectic run of independent fashion, vintage, cafes and bars that draws the city's creative and student crowd.
The harbour promenade around the Te Papa national museum, with steady weekend and event foot traffic along the water.
The mid-point of the Golden Mile linking Lambton Quay to Cuba and Courtenay, carrying steady office and pedestrian flow.
The main rail gateway into the city, funnelling the daily Hutt Valley and Kapiti commute into the CBD each morning and evening.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Wellington's media owners, oOh!media, Go Media, JCDecaux New Zealand among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Wellington's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Metlink bus and train station screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Wellington has been New Zealand's capital since 1865, a compact harbour city where government, public service and a strong film and creative sector sit within easy walking distance. The Golden Mile of Lambton Quay, Willis Street, Manners Street and Courtenay Place carries the daytime office crowd and the after-dark dining and nightlife scene, while Cuba Street brings the city's independent, bohemian edge. The Te Papa waterfront draws steady weekend foot traffic. Buy the Lambton Quay weekday push and the Courtenay Place evening peak.
Courtenay Place and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Wellington Waterfront and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Lambton Quay shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Wellington doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Lambton Quay + Courtenay Place | 6–11 PM |
| Commuter frequency | Cuba Street, Courtenay Place | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Wellington Waterfront, Lambton Quay | 12–8 PM |
| B2B / decision-makers | Willis Street, Courtenay Place | Weekdays 9 AM–6 PM |
| Tourism & events | Lambton Quay, Wellington Railway Station | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Wellington’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & motorway digital | from ~$0.30 per play | $100 buys hourly bursts on the city approaches | drive-time commuter reach |
| Lambton Quay Golden Mile digital | from ~$0.50 per play | the CBD office and retail core | government and office dwell |
| Courtenay Place nightlife digital | from ~$0.46 per play | the bar and theatre blocks | after-dark dining audience |
| Te Papa waterfront digital | from ~$0.38 per play | the harbour promenade | tourist and weekend footfall |
| Metlink transit screens | from ~$0.32 per play | the railway station and bus hub | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the Lambton Quay Golden Mile.
Multi-zone Wellington push
Lambton Quay, Cuba Street and Courtenay Place running together across peak dayparts.
Capital flagship
Full Golden Mile and waterfront saturation timed to a festival or major event season.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Wellington screens are priced per play and booked by the hour, entry plays start around $0.30, with no contracts or minimums.
Lambton Quay ranks #1 for reach and dwell. For premium and B2B audiences, Courtenay Place leads; for retail intent, Wellington Waterfront; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Wellington screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Wellington onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as oOh!media, Go Media, JCDecaux New Zealand.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Courtenay Place corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Wellington campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Wellington by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The harbour capital. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
