Auckland DOOH · Queen Street CBD, Britomart, the motorways · June 2026
New Zealand's largest city, an Auckland region of 1.8 million and a third of the country, the Sky Tower skyline and the motorway commute, bookable by the hour, priced per play, matched to how Auckland actually moves.
Auckland billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Queen Street CBD, Newmarket and landmark networks. On Blindspot, Auckland screens are booked by the hour and priced per play, entry plays start around $0.29, with no contracts or minimums.
The smart Auckland play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
Wallscapes and LED along the downtown retail and commercial spine.
Synchronized LED towers and screens at the rail and bus hub with curated premium retail.
CBD landmark and entertainment anchor at SkyCity with tourist and nightlife crowds.
Premier shopping district anchored by Westfield Newmarket and 400-plus stores.
Victorian-villa high street of boutiques, bars and award-winning restaurants.
High-volume roadside digital on the SH1 commuter corridor through the isthmus.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Auckland's media owners, oOh!media, JCDecaux New Zealand, Go Media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Auckland's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Auckland Transport rail, bus and Britomart screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Auckland sits on an isthmus with the Waitemata Harbour to the north. The Southern and Northern motorways funnel commuters past the Sky Tower while the trains feed Britomart at the harbour edge. Buy the motorway drive-time, the Queen Street and Britomart retail windows, the Ponsonby and Newmarket evenings, and skip the quiet midday gaps.
Britomart and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Newmarket and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Queen Street CBD shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Auckland doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Queen Street CBD + Britomart | 6–11 PM |
| Commuter frequency | Sky Tower precinct, Britomart | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Newmarket, Queen Street CBD | 12–8 PM |
| B2B / decision-makers | Ponsonby, Britomart | Weekdays 9 AM–6 PM |
| Tourism & events | Queen Street CBD, Southern / Northern Motorway | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Auckland’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & motorway digital | from ~$0.29 per play | $100 buys hourly bursts | drive-time commuter reach on SH1 |
| City-center LED & spectaculars | $0.50–$5 per play | $5,000–$20,000 typical 4-week presence | downtown workforce on Queen Street and at Britomart |
| High-street / hospitality | $0.40–$3 per play | retail and nightlife windows | trendy crowds in Ponsonby and Newmarket |
| Transit screens | $0.29–$2.5 per play | every rider | repeat commuter frequency at Britomart |
| Retail / mall | $0.42–$3 per play | high-footfall shoppers | retail intent at Sylvia Park and Newmarket |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
An hourly burst on the motorways and Britomart screens.
Multi-zone push
Queen Street and Britomart LED plus districts across peak windows.
City flagship
CBD and Sky Tower spectaculars plus the motorway network and retail clusters.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Auckland screens are priced per play and booked by the hour, entry plays start around $0.29, with no contracts or minimums.
Queen Street CBD ranks #1 for reach and dwell. For premium and B2B audiences, Britomart leads; for retail intent, Newmarket; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Auckland screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Auckland onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as oOh!media, JCDecaux New Zealand, Go Media.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Britomart corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Auckland campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Auckland by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
1.8 million people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
