Warsaw DOOH · Śródmieście, Wola, the Metro · June 2026
Central Europe's boom capital, 3.27 million residents, the Palace of Culture, Nowy Świat and the Wola towers, bookable by the hour, priced per play, matched to how Warsaw actually moves.
Warsaw billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Śródmieście / City Centre, Mokotów and landmark networks. On Blindspot, Warsaw screens are booked by the hour and priced per play, entry plays start around $0.30, with no contracts or minimums.
The smart Warsaw play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The centre around the Palace of Culture, mass-reach retail and flagship sites.
The historic Royal Route with luxury boutiques and tourist footfall.
The modern business district of glass towers, corporate and finance audiences with large-format digital.
An affluent residential and office district, professional and family reach.
A creative, trend-led district good for cultural campaigns.
A young, lifestyle-and-nightlife area near the river.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Warsaw's media owners, AMS (Agora), Ströer Polska, JCDecaux Polska among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Warsaw's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Warsaw Metro, tram and bus screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Warsaw is Central Europe's boom capital, with record tourism in 2024 and international visitors up 58%. The audience centres on Śródmieście around the Palace of Culture and Science, the city's tallest, most visible landmark, with the Royal Route's Nowy Świat carrying luxury and tourist footfall. Wola's Rondo Daśzyńskiego towers are the new corporate and DOOH frontier. The Metro's two lines, plus trams and buses, knit it together. Buy the centre and Royal Route for footfall, Wola for B2B, the Metro for frequency.
Nowy Świat / Royal Route and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Mokotów and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Śródmieście / City Centre shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Warsaw doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Śródmieście / City Centre + Nowy Świat / Royal Route | 6–11 PM |
| Commuter frequency | Wola, Nowy Świat / Royal Route | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Mokotów, Śródmieście / City Centre | 12–8 PM |
| B2B / decision-makers | Praga, Nowy Świat / Royal Route | Weekdays 9 AM–6 PM |
| Tourism & events | Śródmieście / City Centre, Powiśle / Centrum | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Warsaw’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: corporate and finance commuters filling Wola, Warsaw's rebuilt business district where JPMorgan Chase, Goldman Sachs and Mastercard lease office towers like Varso Tower and Warsaw Spire (see DOOH for B2B), and startups and tech around Praga, home to Google for Startups Campus Warsaw in the former Koneser vodka distillery.
Book Warsaw by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| City-light & street furniture | from ~$0.30 per play | $100 buys hourly centre bursts | pedestrian retail footfall |
| Śródmieście / Nowy Świat premium | $0.46–$4 per play | $4,500–$18,000 typical 4-week presence | retail and tourist core |
| Metro / tram / bus transit | $0.30–$3 per play | every network rider | repeat commuter frequency |
| Wola large-format | $0.44–$4 per play | weekday business reach | corporate and finance audience |
| Praga / Powiśle street-level | $0.34–$2.5 per play | cultural and nightlife windows | young and creative brands |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Warsaw screen: the format (pricing runs higher on praga / Powiśle street-level than on city-light & street furniture), the zone (Śródmieście / City Centre carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Centre test
An hourly burst on Śródmieście and the Metro. Ideal for launches and retail moments.
Multi-zone Warsaw push
The centre plus Nowy Świat and Wola across peak windows, the workhorse plan for regional and B2B brands.
Warsaw flagship
The city centre plus the transit network and the Wola towers, a full-city statement.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, AMS (Agora), Ströer Polska, JCDecaux Polska among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Warsaw screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Nowy Świat / Royal Route, the afternoon retail stretch around Mokotów, or the evening social hours in Śródmieście / City Centre, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Warsaw on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Śródmieście / City Centre through to Powiśle / Centrum. The underlying screens are owned and run by media operators such as AMS (Agora), Ströer Polska and JCDecaux Polska, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Warsaw typically funds a multi-day hourly presence on a high-traffic corridor such as Nowy Świat / Royal Route, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.30 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Warsaw campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Warsaw by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
12 million visitors. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
