Prague DOOH · the Old Town, the Metro, Na Příkopě · June 2026
A record-breaking tourist capital, 2.26 million residents, Wenceslas Square, the Charles Bridge and Karlín, bookable by the hour, priced per play, matched to how Prague actually moves.
Prague billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Old Town, Smíchov and landmark networks. On Blindspot, Prague screens are booked by the hour and priced per play, entry plays start around $0.30, with no contracts or minimums.
The smart Prague play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The historic core around the Astronomical Clock, top tourist reach and premium prestige.
The 750-metre boulevard and Na Příkopě shopping street, high-footfall retail and flagship sites.
An affluent residential district reaching local, lifestyle-led audiences.
The Anděl business and Nový Smíchov mall area, office-worker and retail traffic.
The tech-and-startup district reaching young professionals.
A creative, cultural district good for event-led campaigns.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Prague's media owners, BigBoard Praha, JCDecaux, Outdoor Akzent among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Prague's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Prague Metro and tram screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Prague drew a record 8.1 million visitors in 2024, and the prime audience clusters tight in the centre. Wenceslas Square, a 750-metre boulevard, and the pedestrian Na Příkopě carry retail footfall, while the Old Town and Charles Bridge pull tourists. Locals fill Vinohrady, Smíchov's malls and the Karlín tech district, all linked by a three-line Metro and dense trams. The city restricts some ad categories on trams in a ‘visual smog’ cleanup. Buy the centre for tourists and retail, Karlín and Smíchov for the weekday commute.
New Town / Wenceslas Square and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Smíchov and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Old Town shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Prague doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Old Town + New Town / Wenceslas Square | 6–11 PM |
| Commuter frequency | Vinohrady, New Town / Wenceslas Square | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Smíchov, Old Town | 12–8 PM |
| B2B / decision-makers | Karlín, New Town / Wenceslas Square | Weekdays 9 AM–6 PM |
| Tourism & events | Old Town, Holešovice | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Prague’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: technology and SaaS companies clustered in Karlín, Prague's startup hub that's home to firms like Pricefx and Rohlik.cz (see DOOH for SaaS), and tourism and hospitality operators around Old Town, part of Prague's UNESCO World Heritage historic centre.
Book Prague by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| City-light & street furniture | from ~$0.30 per play | $100 buys hourly Wenceslas bursts | pedestrian retail footfall |
| Old Town / Wenceslas premium | $0.48–$4 per play | $4,000–$18,000 typical 4-week presence | tourist and retail core |
| Metro & tram transit | $0.30–$3 per play | every network rider | repeat commuter frequency |
| Smíchov / Karlín | $0.38–$3 per play | office and mall windows | professionals and shoppers |
| Vinohrady / Holešovice street-level | $0.34–$2.5 per play | local lifestyle windows | affluent residents and culture |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Prague screen: the format (pricing runs higher on vinohrady / Holešovice street-level than on city-light & street furniture), the zone (Old Town (Staré Město) carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Centre test
An hourly burst on Wenceslas Square and the Metro. Ideal for launches and tourism tie-ins.
Multi-zone Prague push
The Old Town plus Smíchov and Karlín across peak windows, the workhorse plan for regional brands.
Prague flagship
The historic core plus the Metro network and the business districts, a full-city statement.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, BigBoard Praha, JCDecaux, Outdoor Akzent among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Prague screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on New Town / Wenceslas Square, the afternoon retail stretch around Smíchov, or the evening social hours in Old Town, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Prague on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Old Town through to Holešovice. The underlying screens are owned and run by media operators such as BigBoard Praha, JCDecaux and Outdoor Akzent, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Prague typically funds a multi-day hourly presence on a high-traffic corridor such as New Town / Wenceslas Square, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.30 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Prague campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Prague by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
8.1 million visitors. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
