Waco DOOH · Magnolia Silos · Baylor · Suspension Bridge · June 2026
Waco has 41 screens on Blindspot across 2 formats, from the I-35 corridor and Baylor to the Magnolia Silos and the Suspension Bridge. Most are cinema screens, about $0.10 a play; convenience-store screens add 12 more at about $0.03. Booked by the hour, priced per play.
Waco billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium I-35 Corridor, Downtown / Suspension Bridge and landmark networks. On Blindspot, Waco screens are booked by the hour and priced per play, entry plays start around $0.30, with no contracts or minimums.
The smart Waco play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
Interstate 35, the Dallas-to-Austin spine running straight through the city, carries the heaviest local and cross-state traffic in Central Texas.
The 20,000-student Baylor campus and McLane Stadium beside the Brazos River draw a large student and gameday crowd steps off I-35.
The Magnolia Silos, the Gaines family complex, pull more than a million visitors a year to a downtown block of shops, food and events.
The downtown core and the 1869 Waco Suspension Bridge riverfront carry a growing civic, dining and event flow along the Brazos.
Waco Drive and the Central Texas Marketplace big-box strip carry the metro's heaviest daily retail and dining flow.
The Valley Mills Drive arterials and south Waco carry a steady local and suburban shopper flow away from the highway core.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Waco's media owners, Lamar Advertising, Clear Channel Outdoor, Choice Outdoor among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Waco's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
the Waco Transit System buses, the downtown circulator and the Baylor University shuttle plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Waco lives on Interstate 35, the Dallas-to-Austin spine that runs straight through the middle of town and carries the region's heaviest traffic all day. Baylor University and McLane Stadium anchor a huge student and gameday flow just off the highway, and the Magnolia Silos district pulls more than a million visitors a year to downtown. The revived riverfront around the 1869 Suspension Bridge draws events and dining, while retail concentrates at Central Texas Marketplace and along Waco Drive. Screens along I-35, Baylor and the Magnolia district catch the most repeat and visitor eyes.
Baylor University / McLane Stadium and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Downtown / Suspension Bridge and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
I-35 Corridor shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Waco doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | I-35 Corridor + Baylor University / McLane Stadium | 6–11 PM |
| Commuter frequency | Magnolia / Silos District, Baylor University / McLane Stadium | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Downtown / Suspension Bridge, I-35 Corridor | 12–8 PM |
| B2B / decision-makers | Waco Drive / Central Texas Marketplace, Baylor University / McLane Stadium | Weekdays 9 AM–6 PM |
| Tourism & events | I-35 Corridor, Valley Mills / South Waco | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Waco’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: higher education and healthcare, with Baylor University and Providence Healthcare Network among the area's largest employers, filling the Baylor University / McLane Stadium zone on weekdays and game nights, and tourism retail, led by Magnolia Market at the Silos, drawing weekend crowds through the Magnolia / Silos District.
Book Waco by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & interstate digital | from ~$0.30 per play | $100 buys hourly bursts on I-35 | drive-time and cross-state reach |
| Baylor corridor spectacular | from ~$0.48 per play | the campus and McLane Stadium edge | student and gameday dwell |
| Magnolia district digital | from ~$0.44 per play | the downtown Silos visitor blocks | tourist and shopper audiences |
| Waco Drive retail digital | from ~$0.36 per play | the Central Texas Marketplace strip | regional shopper crowd |
| Transit & downtown screens | from ~$0.30 per play | the Waco Transit and Baylor shuttle stops | walk-up and student commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Waco screen: the format (pricing runs higher on transit & downtown screens than on roadside & interstate digital), the zone (I-35 Corridor carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on I-35 through Waco.
Multi-zone Waco push
The I-35 corridor, Baylor and the Magnolia district running together across peak dayparts.
I-35 flagship
Full I-35 and downtown saturation timed to Baylor gamedays and the Magnolia visitor season.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Advertising, Clear Channel Outdoor, Choice Outdoor among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Waco screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Baylor University / McLane Stadium, the afternoon retail stretch around Downtown / Suspension Bridge, or the evening social hours in I-35 Corridor, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Waco on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from I-35 Corridor through to Valley Mills / South Waco. The underlying screens are owned and run by media operators such as Lamar Advertising, Clear Channel Outdoor and Choice Outdoor, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Waco typically funds a multi-day hourly presence on a high-traffic corridor such as Baylor University / McLane Stadium, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.30 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Waco campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Waco by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The heart of the I-35 corridor. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
