Townsville DOOH · Flinders Street · The Strand · Woolcock Street · July 2026
The capital of North Queensland near 205,000, from Flinders Street and The Strand to Woolcock Street, the stadium precinct and the Bruce Highway, bookable by the hour, priced per play, matched to how Townsville actually moves.
Townsville billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Flinders Street / CBD, Stadium / Palmer Street and landmark networks. On Blindspot, Townsville screens are booked by the hour and priced per play, entry plays start around $0.26, with no contracts or minimums.
The smart Townsville play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
Flinders Street carries the CBD's office traffic by day and the city's main dining and going-out crowd after dark, with digital faces in the heart of town.
The Strand's 2.2 km foreshore of pools, parks and cafes along Cleveland Bay holds the city's morning walkers and evening families year-round.
Woolcock Street runs the city's largest retail precinct at Garbutt and the airport approach, the heaviest signalised drive-time corridor in town.
Queensland Country Bank Stadium and the Palmer Street dining strip fill together on Cowboys game nights and concert weekends.
Aitkenvale and the Ross River corridor carry the suburban shopping flow around Stockland Townsville and the Nathan Street strip.
The Bruce Highway approaches and University Road past James Cook University and the hospital carry the region's heaviest daily commute.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Townsville's media owners, Bishopp, POA Outdoor Advertising, oOh!media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Townsville's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
the Translink Townsville bus network out of the city interchange off Flinders Street plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Townsville is the working capital of North Queensland, a garrison, port and university city under Castle Hill's pink granite. Flinders Street holds the CBD's offices and nightlife, The Strand carries the morning walkers and the evening families along Cleveland Bay, and Woolcock Street runs the big-box retail flow past Garbutt toward the airport. On Cowboys game nights the stadium and the Palmer Street dining strip fill together, and the Bruce Highway feeds the daily commute past the university and hospital. Buy the Woolcock Street drive-time and the game-night stadium peak.
The Strand / North Ward and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Stadium / Palmer Street and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Flinders Street / CBD shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Townsville doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Flinders Street / CBD + The Strand / North Ward | 6–11 PM |
| Commuter frequency | Woolcock Street / Garbutt, The Strand / North Ward | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Stadium / Palmer Street, Flinders Street / CBD | 12–8 PM |
| B2B / decision-makers | Aitkenvale / Ross River Corridor, The Strand / North Ward | Weekdays 9 AM–6 PM |
| Tourism & events | Flinders Street / CBD, Bruce Highway / University Road | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Townsville’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: defence and military around Woolcock Street / Garbutt, home to RAAF Base Townsville, in a city that also hosts Lavarack Barracks, the largest Australian Army base, and mining and resources services along Bruce Highway / University Road, which runs through Stuart, where Glencore's copper refinery and the Sun Metals zinc refinery process minerals from Queensland's North West Minerals Province.
Book Townsville by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Flinders Street digital | from ~$0.46 per play | the CBD core | office and going-out dwell |
| Strand seafront digital | from ~$0.42 per play | the Cleveland Bay foreshore | morning and evening leisure crowds |
| Woolcock Street digital | from ~$0.38 per play | the Garbutt retail run | big-box shopper and airport flow |
| Stadium events digital | from ~$0.35 per play | the stadium and Palmer Street blocks | game-night and concert audiences |
| Highway & transit screens | from ~$0.26 per play | the Bruce Highway and Translink routes | drive-time commuter reach |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Townsville screen: the format (pricing runs higher on highway & transit screens than on flinders Street digital), the zone (Flinders Street / CBD carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of hourly bursts on Woolcock Street and the Bruce Highway approaches.
Multi-zone Townsville push
Flinders Street, The Strand and the Woolcock corridor running together across peak dayparts.
Game-night flagship
Full CBD and stadium saturation timed to Cowboys home games and the dry-season events run.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Bishopp, POA Outdoor Advertising, oOh!media among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Townsville screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on The Strand / North Ward, the afternoon retail stretch around Stadium / Palmer Street, or the evening social hours in Flinders Street / CBD, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Townsville on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Flinders Street / CBD through to Bruce Highway / University Road. The underlying screens are owned and run by media operators such as Bishopp, POA Outdoor Advertising and oOh!media, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Townsville typically funds a multi-day hourly presence on a high-traffic corridor such as The Strand / North Ward, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.26 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Townsville campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Townsville by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The capital of the north. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
