Brisbane DOOH · the CBD, the Valley, the M1 and Gateway · June 2026
A 2032 Olympic host metro of 2.78 million, the Brisbane River and the Story Bridge, Fortitude Valley and the M1 commute, bookable by the hour, priced per play, matched to how Brisbane actually moves.
Brisbane billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Brisbane CBD, Queen Street Mall and landmark networks. On Blindspot, Brisbane screens are booked by the hour and priced per play, entry plays start around $0.32, with no contracts or minimums.
The smart Brisbane play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The commercial core ringed by the river, premium digital and transit faces reaching a dense daytime worker and tourist audience.
The entertainment and retail precinct with a gateway digital billboard on Ann Street, capturing nightlife crowds and inner-north traffic.
The riverside cultural and parkland tourism precinct, high pedestrian and event footfall across the museums and gallery district.
Australia's busiest pedestrian mall beside the Eagle Street finance district, a high-dwell shopper audience in the heart of the CBD.
An affluent inner-north growth precinct around Gasworks, premium residential and commuter reach on the city's northern edge.
The inner-south lifestyle and dining village, a younger, creative demographic for food, fashion and culture brands.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Brisbane's media owners, oOh!media, JCDecaux Australia, QMS Media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Brisbane's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
TransLink train, Brisbane Metro and CityCat ferry screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Brisbane is a river city shaped by its motorways and its crossings. The Pacific Motorway carries more than 150,000 vehicles a day past the skyline, the Gateway links the airport and the port, and the Story Bridge and Riverside Expressway funnel commuters into the CBD. Fortitude Valley owns the nightlife, South Bank the tourists and events, and the new Brisbane Metro and CityCats thread the inner suburbs. Buy the M1 and Gateway drive-time, the Valley and West End evening windows, the South Bank weekend footfall and the CBD daytime, and skip the dead midday hours.
Fortitude Valley and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Queen Street Mall and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Brisbane CBD shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Brisbane doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Brisbane CBD + Fortitude Valley | 6–11 PM |
| Commuter frequency | South Bank, Fortitude Valley | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Queen Street Mall, Brisbane CBD | 12–8 PM |
| B2B / decision-makers | Newstead, Fortitude Valley | Weekdays 9 AM–6 PM |
| Tourism & events | Brisbane CBD, West End | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Brisbane’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: tech and SaaS companies cluster around Fortitude Valley and Newstead, where network provider Megaport (ASX: MP1) keeps its headquarters and the Queensland government runs The Precinct startup hub (see SaaS advertising), and construction and infrastructure firms are ramping up around Brisbane CBD as early works begin on the Olympic stadium at Victoria Park ahead of the 2032 Games.
Book Brisbane by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & motorway digital | from ~$0.32 per play | $100 buys hourly bursts on the M1 and Gateway | drive-time commuter reach |
| CBD LED & wallscapes | $0.62–$5 per play | $5,000–$20,000 typical 4-week presence | downtown finance and office workforce |
| Fortitude Valley / West End street-level | $0.36–$3 per play | nightlife and dining windows | young adults after work |
| TransLink rail, Metro & CityCat screens | $0.32–$2.5 per play | every rail, bus and ferry rider | repeat commuter frequency |
| South Bank / Queen St Mall retail | $0.48–$3 per play | tourists and high-dwell shoppers | leisure and retail intent |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Brisbane screen: the format (pricing runs higher on south Bank / Queen St Mall retail than on roadside & motorway digital), the zone (Brisbane CBD carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
City test
An hourly burst on the M1 and Gateway plus the TransLink network. Ideal for launches and local awareness.
Multi-zone Brisbane push
CBD LED plus Fortitude Valley, South Bank and Queen Street Mall across peak windows, the workhorse plan for regional and B2B brands.
Brisbane flagship
CBD wallscapes plus the motorway network and the river precincts, a full-metro statement for the Olympic decade.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, oOh!media, JCDecaux Australia, QMS Media among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Brisbane screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Fortitude Valley, the afternoon retail stretch around Queen Street Mall, or the evening social hours in Brisbane CBD, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Brisbane on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Brisbane CBD through to West End. The underlying screens are owned and run by media operators such as oOh!media, JCDecaux Australia and QMS Media, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Brisbane typically funds a multi-day hourly presence on a high-traffic corridor such as Fortitude Valley, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.32 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Brisbane campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Brisbane by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
2.78 million people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
