Taipei DOOH · Xinyi · Ximending · Zhongshan · June 2026
A capital of rail and neon, from the Xinyi light walls under Taipei 101 to the Ximending pedestrian core to Zhongshan, bookable by the hour, priced per play, matched to how Taipei actually moves.
Taipei billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Xinyi Fashion District, Taipei Main Station and landmark networks. On Blindspot, Taipei screens are booked by the hour and priced per play, entry plays start around $0.32, with no contracts or minimums.
The smart Taipei play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The fashion and finance district beneath Taipei 101, ringed by department-store light walls and the city's biggest LED spectaculars.
Taipei's Shibuya, a dense pedestrian grid of street fashion, cinemas and the big MRT Exit 6 LED facing the square.
The Zhongxiao East Road shopping spine and SOGO department stores sit atop a major MRT interchange.
The high-speed rail, metro and bus convergence point, the busiest transit concourse in Taiwan, feeding the Zhongshan retail strip.
The leafy university belt around National Taiwan University packs students, cafes and Yongkang Street food crowds.
The Raohe Street night market and Songshan rail hub draw a steady evening local crowd to the eastern district.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Taipei's media owners, JCDecaux Taiwan, HohoAD, Eye Media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Taipei's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Taipei Metro (MRT) concourse and platform screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Taipei is compact and rail-led, so audiences cluster tightly. Xinyi is the fashion and finance district beneath Taipei 101, its light walls glowing over the weekend shopping crowd; Ximending is the youth and pedestrian core, busiest after dark; Zhongshan and Taipei Main Station carry the daytime office and transit flow. The MRT moves over two million trips a day, stacking riders at Taipei Main, Zhongxiao Fuxing and Ximen. Buy the Xinyi evening peak and the Ximending weekend, skip the quiet mid-morning.
Ximending Pedestrian District and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Taipei Main Station and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Xinyi Fashion District shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Taipei doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Xinyi Fashion District + Ximending Pedestrian District | 6–11 PM |
| Commuter frequency | Zhongxiao Fuxing, Ximending Pedestrian District | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Taipei Main Station, Xinyi Fashion District | 12–8 PM |
| B2B / decision-makers | Da'an, Ximending Pedestrian District | Weekdays 9 AM–6 PM |
| Tourism & events | Xinyi Fashion District, Songshan | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Taipei’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: finance and banking professionals in the Xinyi Fashion District, home to Taipei 101 and regional offices for Morgan Stanley, HSBC and BNP Paribas (see DOOH for Fintech), and students and academics around Da'an, host to National Taiwan University and two other national universities.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Xinyi premium digital | from ~$0.56 per play | department-store light walls under Taipei 101 | affluent retail and tourist dwell |
| Ximending pedestrian LED | from ~$0.50 per play | the MRT Exit 6 wall facing the square | youth and after-dark crowds |
| Zhongxiao Fuxing digital | from ~$0.46 per play | the SOGO shopping spine | daytime shoppers and office reach |
| Transit hub screens | from ~$0.40 per play | Taipei Main concourse convergence | mass commuter reach |
| MRT concourse screens | from ~$0.32 per play | Zhongshan and Ximen interchanges | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Taipei screen: the format (pricing runs higher on MRT concourse screens than on xinyi premium digital), the zone (Xinyi Fashion District (Taipei 101) carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of evening bursts across the Xinyi light walls.
Multi-zone Taipei push
Xinyi, Ximending and Zhongxiao Fuxing running together across peak dayparts.
Taipei flagship
Full Xinyi and Ximending saturation timed to a product launch or the Lunar New Year surge.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, JCDecaux Taiwan, HohoAD, Eye Media among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Taipei screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Ximending Pedestrian District, the afternoon retail stretch around Taipei Main Station & Zhongshan, or the evening social hours in Xinyi Fashion District, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Taipei on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Xinyi Fashion District through to Songshan & Raohe Night Market. The underlying screens are owned and run by media operators such as JCDecaux Taiwan, HohoAD and Eye Media, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Taipei typically funds a multi-day hourly presence on a high-traffic corridor such as Ximending Pedestrian District, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.32 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Taipei campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Taipei by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
Seven million people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
