Taichung DOOH · Taiwan Boulevard · Fengjia · National Theater · July 2026
Taiwan's second city, 2.85 million people across the basin from the old station to the harbor, from Taiwan Boulevard and Fengjia to the National Theater district, Top City and Yizhong Street, bookable by the hour, priced per play, matched to how Taichung actually moves.
Taichung billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Taiwan Boulevard spine, National Theater / Civic district and landmark networks. On Blindspot, Taichung screens are booked by the hour and priced per play, entry plays start around $0.27, with no contracts or minimums.
The smart Taichung play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
Ten lanes of Taiwan Boulevard carry the city's east-west life from the station to the harbor road, the busiest advertising corridor in central Taiwan.
Fengjia's lanes pack the biggest night-market crowds in Taiwan around Feng Chia University, tens of thousands of snackers every single evening.
The 7th Redevelopment Zone stacks Top City, Shin Kong Mitsukoshi and the luxury towers where the science park's chip money shops.
Toyo Ito's cave-like National Taichung Theater anchors the civic axis of city hall and the plaza lawns, the postcard of new Taichung.
Yizhong Street's snack lanes and shops run the student economy between the high schools and parks of the North District.
The elevated station and the preserved 1917 brick original anchor the old town's transit flow, markets and the Miyahara sweets landmark.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Taichung's media owners, HohoAD, KanBan Culture, Sovereign Comm among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Taichung's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
the Taichung MRT Green Line and the iBus network across the basin plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Taichung quietly became Taiwan's second-largest city, and it moves along one street: ten-lane Taiwan Boulevard, running from the old station through the 7th Redevelopment Zone's towers to the harbor. Fengjia Night Market claims the country's biggest night-market crowds, Yizhong Street runs the student snack economy, and Toyo Ito's National Taichung Theater gave the seventh zone a world-class landmark among the department stores of Top City and Shin Kong Mitsukoshi. Bubble tea was born here at Chun Shui Tang, the MRT Green Line finally stitched the basin together in 2021, and the science park's chip money keeps the luxury malls busy. Buy the Fengjia evening surge and the Taiwan Boulevard commute.
Fengjia Night Market and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
National Theater / Civic district and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Taiwan Boulevard spine shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Taichung doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Taiwan Boulevard spine + Fengjia Night Market | 6–11 PM |
| Commuter frequency | 7th Zone / Top City, Fengjia Night Market | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | National Theater / Civic district, Taiwan Boulevard spine | 12–8 PM |
| B2B / decision-makers | Yizhong Street / North District, Fengjia Night Market | Weekdays 9 AM–6 PM |
| Tourism & events | Taiwan Boulevard spine, Taichung Station / Old town | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Taichung’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Boulevard & arterial LED | from ~$0.27 per play | $100 buys hourly bursts on Taiwan Boulevard and Wenxin Road | basin-wide drive-time reach |
| Fengjia intersection screens | from ~$0.38 per play | the night-market gates | Taiwan's biggest evening crowds |
| 7th Zone premium LED | from ~$0.35 per play | the Top City block | luxury retail footfall |
| Civic-district digital | from ~$0.31 per play | the theater and city-hall axis | culture and event flow |
| MRT platform network | from ~$0.27 per play | the Green Line stations | daily riders across the line |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Taichung screen: the format (pricing runs higher on MRT platform network than on boulevard & arterial LED), the zone (Taiwan Boulevard spine carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of rush-hour bursts on Taiwan Boulevard and Wenxin Road.
Multi-zone Taichung push
Fengjia, the 7th Zone and the boulevard spine running together across evening peaks.
Lantern-season flagship
Full-corridor saturation across a Taiwan Lantern Festival year or the summer jazz festival weeks.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, HohoAD, KanBan Culture, Sovereign Comm among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes, on Blindspot every Taichung screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Taichung onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as HohoAD, KanBan Culture, Sovereign Comm.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Fengjia Night Market corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Taichung campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Taichung by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
Bubble tea's hometown. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
