St. Petersburg DOOH · the Pier · the Dali · Central Avenue · June 2026
The Sunshine City on Tampa Bay near 267,000 inside a metro topping 3 million, from the Pier to the Dali to Central Avenue, bookable by the hour, priced per play, matched to how St. Petersburg actually moves.
St. Petersburg billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium The Pier, Grand Central District and landmark networks. On Blindspot, St. Petersburg screens are booked by the hour and priced per play, entry plays start around $0.27, with no contracts or minimums.
The smart St. Petersburg play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The St. Pete Pier district and the Beach Drive waterfront carry dense office traffic by day and the city's main dining, museum and event crowd by the bay.
Central Avenue and the EDGE District pack the city's densest walkable restaurant, brewery, gallery and going-out crowd downtown.
The Dali Museum and the waterfront museum district anchor the city's signature visitor and culture draw on the downtown bayfront.
The Grand Central District along Central Avenue west of downtown anchors a busy small-business, dining and resident shopping intercept.
I-275 and the Howard Frankland Bridge carry the daily commute and the heavy through traffic across Tampa Bay toward Tampa.
Tropicana Field and the Gulf Boulevard routes toward St. Pete Beach anchor a heavy event and beach-bound weekend flow.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from St. Petersburg's media owners, Lamar Advertising, OUTFRONT Media, Clear Channel Outdoor among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts St. Petersburg's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
PSTA bus and SunRunner rapid-transit screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
St. Petersburg is the Sunshine City, a waterfront arts and museum town wrapped around Tampa Bay and the biggest city in Pinellas County. Mornings load I-275, the Howard Frankland Bridge and Central Avenue with commuters bound for downtown, the medical district and the offices; evenings pull crowds to Beach Drive, the Central Avenue and EDGE District restaurants and the downtown gallery blocks; weekends fill the St. Pete Pier, the Dali Museum and the museum district on the waterfront, Tropicana Field and the routes out to St. Pete Beach. The Grand Central District anchors the west side, and PSTA runs the bus network with the SunRunner rapid-transit line to the beach. Buy the morning bridge push and the Central Avenue evening peak.
Central Avenue and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Grand Central District and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
The Pier shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
St. Petersburg doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | The Pier + Central Avenue | 6–11 PM |
| Commuter frequency | The Dali, Central Avenue | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Grand Central District, The Pier | 12–8 PM |
| B2B / decision-makers | I-275 / Howard Frankland corridor, Central Avenue | Weekdays 9 AM–6 PM |
| Tourism & events | The Pier, Tropicana Field | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into St. Petersburg’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: financial services around the I-275 / Howard Frankland corridor, home to Raymond James Financial's international headquarters at 880 Carillon Parkway (see DOOH for fintech), and arts and tourism around The Dali & the museum district, anchored by the Dali Museum's collection of more than 2,400 Salvador Dali works, the most comprehensive collection of his work anywhere in the world.
Book St. Petersburg by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & freeway digital | from ~$0.27 per play | $100 buys hourly bursts on I-275 | drive-time commuter reach |
| Pier and waterfront digital spectacular | from ~$0.44 per play | the downtown bayfront core | dining, tourism and event dwell |
| Central Avenue dining digital | from ~$0.40 per play | the EDGE District blocks | dining and going-out crowd |
| Grand Central retail digital | from ~$0.35 per play | the west Central Avenue corridor | shopper and resident crowd |
| PSTA and SunRunner screens | from ~$0.29 per play | the downtown hub and beach line | walk-up urban and beach riders |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any St. Petersburg screen: the format (pricing runs higher on PSTA and SunRunner screens than on roadside & freeway digital), the zone (The Pier & the downtown waterfront carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the I-275 corridor into Downtown.
Multi-zone St. Petersburg push
The Pier, Central Avenue and the Dali district running together across peak dayparts.
Sunshine City flagship
Full downtown and waterfront saturation timed to the winter arts season and the Grand Prix of St. Petersburg.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Advertising, OUTFRONT Media, Clear Channel Outdoor among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every St. Petersburg screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Central Avenue & the EDGE District, the afternoon retail stretch around Grand Central District, or the evening social hours in The Pier & the downtown waterfront, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across St. Petersburg on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from The Pier & the downtown waterfront through to Tropicana Field & the beach routes. The underlying screens are owned and run by media operators such as Lamar Advertising, OUTFRONT Media and Clear Channel Outdoor, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in St. Petersburg typically funds a multi-day hourly presence on a high-traffic corridor such as Central Avenue & the EDGE District, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.27 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone St. Petersburg campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter St. Petersburg by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Sunshine City. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
