Rennes DOOH · Parlement de Bretagne · old town · Place des Lices · June 2026
Brittany's capital near 230,000 in a metro near 790,000, one of France's youngest cities, from the Parliament of Brittany and the half-timbered old town to Place de la Mairie and a two-line metro, bookable by the hour, priced per play, matched to how Rennes actually moves.
Rennes billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Parlement de Bretagne, Place des Lices and landmark networks. On Blindspot, Rennes screens are booked by the hour and priced per play, entry plays start around $0.27, with no contracts or minimums.
The smart Rennes play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The Parliament of Brittany and its square form the civic heart of the city, the most photographed view and the heaviest tourist dwell.
The medieval streets around Rue du Chapitre and Rue Saint-Michel hold dense dining and bars, with a strong evening and going-out crowd.
Place de la Mairie sets the Hotel de Ville against the Opera at the centre of the daytime retail and office flow.
Place des Lices hosts one of France's largest Saturday markets, and Place Sainte-Anne anchors the nightlife around the metro.
The university campuses hold a student body over 70,000, a young crowd with high dwell around the faculties and the centre.
The rocade ring road and the N137 to Nantes carry the heaviest drive-time flow into Rennes, strong for commuter frequency.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Rennes's media owners, JCDecaux France, Clear Channel France, Mediatransports among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Rennes's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
STAR Rennes metro and bus screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Rennes turns around the Parliament of Brittany and the half-timbered medieval streets, with the bar-lined Rue Saint-Michel and the Saturday market on Place des Lices keeping the old town busy late. Place de la Mairie sets the Hotel de Ville against the Opera, and the Vilaine quays run east toward the Republique hub. A student body over 70,000 keeps it young, and a French Tech telecoms cluster fills the offices. The two-line VAL metro moves the city. Buy the old-town daytime daypart and the Rue Saint-Michel evening peak.
Half-timbered old town and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Place des Lices and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Parlement de Bretagne shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Rennes doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Parlement de Bretagne + Half-timbered old town | 6–11 PM |
| Commuter frequency | Place de la Mairie, Half-timbered old town | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Place des Lices, Parlement de Bretagne | 12–8 PM |
| B2B / decision-makers | University quarter, Half-timbered old town | Weekdays 9 AM–6 PM |
| Tourism & events | Parlement de Bretagne, Rocade | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Rennes’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & ring-road digital | from ~$0.27 per play | $100 buys hourly bursts on the rocade and N137 | drive-time commuter reach |
| Parlement digital spectacular | from ~$0.46 per play | the civic and heritage core | tourist and culture dwell |
| Old-town digital | from ~$0.44 per play | the half-timbered dining streets | dining and evening audiences |
| Place des Lices market digital | from ~$0.38 per play | the Saturday market square | weekend market crowd |
| STAR metro screens | from ~$0.28 per play | the two-line VAL metro stations | student and commuter reach |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the rocade and N137 into the centre.
Multi-zone Rennes push
The Parlement, the old town and Place de la Mairie running together across peak dayparts.
City-centre flagship
Full old-town and central saturation timed to the Trans Musicales or the start of the student term.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Rennes screens are priced per play and booked by the hour, entry plays start around $0.27, with no contracts or minimums.
Parlement de Bretagne ranks #1 for reach and dwell. For premium and B2B audiences, Half-timbered old town leads; for retail intent, Place des Lices; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Rennes screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Rennes onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as JCDecaux France, Clear Channel France, Mediatransports.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Half-timbered old town corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Rennes campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Rennes by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Breton capital. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
