Provo DOOH · Center Street · BYU · I-15 · Y Mountain · June 2026
Provo has 16 screens on Blindspot, all cinema screens, at about $0.13 a play, from Center Street to BYU to Y Mountain. Priced per play, booked by the hour.
Provo billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Center Street, I-15 corridor and landmark networks. On Blindspot, Provo screens are booked by the hour and priced per play, entry plays start around $0.28, with no contracts or minimums.
The smart Provo play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
Center Street downtown around the Provo City Center Temple and the historic Pioneer blocks packs the city's densest walkable dining, event and going-out crowd.
Brigham Young University and LaVell Edwards Stadium pack a dense student, faculty and game-day crowd, the city's largest employer and audience engine.
University Avenue, the main north-south spine linking downtown to campus and the malls, carries the heaviest combined commuter and shopper traffic.
I-15, the Wasatch Front spine linking Provo to Salt Lake City, carries the heaviest daily commuter and through traffic in Utah County.
University Parkway toward Orem and the Silicon Slopes tech offices anchors a heavy daytime workforce and shopper intercept.
Y Mountain, the Provo Canyon and Bridal Veil Falls and the Utah Lake shore anchor a heavy outdoor and weekend-recreation flow around the city.
The media estate · operator partners
Blindspot connects bookable digital out-of-home screens across Provo onto one map, priced per play and bookable by the hour. Below: real partner screens from the supplied local photo set.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Provo's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
UTA bus and the UVX Bus Rapid Transit line and FrontRunner station screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Provo is the university and tech heart of Utah County, a Brigham Young University college town below the Wasatch Range and the Y on the mountainside, at the center of the Silicon Slopes corridor. Mornings load I-15, University Avenue and University Parkway with commuters bound for the campus, the tech employers like Qualtrics and the Utah Valley job centers; evenings pull crowds to Center Street downtown, the Provo City Center Temple and the restaurant blocks; weekends fill LaVell Edwards Stadium on BYU game days, Utah Lake and the Provo Canyon and Bridal Veil Falls trails. UTA runs the UVX Bus Rapid Transit line and FrontRunner commuter rail. Buy the morning I-15 push and the Center Street evening peak.
Brigham Young University and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
I-15 corridor and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Center Street shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Provo doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Center Street + Brigham Young University | 6–11 PM |
| Commuter frequency | University Avenue corridor, Brigham Young University | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | I-15 corridor, Center Street | 12–8 PM |
| B2B / decision-makers | University Parkway, Brigham Young University | Weekdays 9 AM–6 PM |
| Tourism & events | Center Street, Y Mountain | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Provo’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: higher education audiences around Brigham Young University, where roughly 36,000 students and staff move through campus and the University Avenue corridor daily, and enterprise software employees, since Qualtrics is headquartered in Provo near the University Parkway and I-15 corridor (see DOOH for SaaS).
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & freeway digital | from ~$0.28 per play | $100 buys hourly bursts on I-15 and University Avenue | drive-time commuter reach |
| Center Street digital spectacular | from ~$0.42 per play | the downtown dining core | civic and going-out dwell |
| BYU campus digital | from ~$0.40 per play | the university and stadium | student and game-day reach |
| University Parkway corridor digital | from ~$0.32 per play | the Silicon Slopes tech belt | workforce and shopper crowd |
| UTA UVX and FrontRunner screens | from ~$0.29 per play | the Bus Rapid Transit line and rail stops | walk-up and student riders |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Provo screen: the format (pricing runs higher on UTA UVX and FrontRunner screens than on roadside & freeway digital), the zone (Center Street & downtown carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the I-15 corridor into downtown.
Multi-zone Provo push
Center Street, BYU and University Avenue running together across peak dayparts.
Silicon Slopes flagship
Full downtown and campus saturation timed to the BYU football season and the tech-corridor calendar.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Reagan Outdoor Advertising, YESCO Outdoor, Lamar Advertising among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Provo screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Brigham Young University, the afternoon retail stretch around I-15 corridor, or the evening social hours in Center Street & downtown, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Provo on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Center Street & downtown through to Y Mountain & Provo Canyon. The underlying screens are owned and run by media operators such as Reagan Outdoor Advertising, YESCO Outdoor and Lamar Advertising, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Provo typically funds a multi-day hourly presence on a high-traffic corridor such as Brigham Young University, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.28 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Provo campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Provo by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The heart of Silicon Slopes. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
