Portland DOOH · the Pearl, the bridges, the 5 · June 2026
A city of bridges under Mount Hood, 2.54 million residents, the Pearl District, Hawthorne and the Silicon Forest, bookable by the hour, priced per play, matched to how Portland actually moves.
Portland billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Pearl District, Nob Hill / NW 23rd and landmark networks. On Blindspot, Portland screens are booked by the hour and priced per play, entry plays start around $0.30, with no contracts or minimums.
The smart Portland play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
Galleries, upscale retail and dining in the New Urbanist core, an affluent downtown-adjacent audience.
The business core and the landmark ‘Portland Oregon’ White Stag sign, dense daytime workforce reach.
Indie retail and eclectic southeast neighborhoods reaching a young, lifestyle-led crowd.
Boutique-shopping district for upscale lifestyle and fashion brands.
Around the Moda Center and convention center, event and sports crowds plus a commuter spine.
The tech corridor west of the river, Intel's largest site and Nike's HQ, an affluent weekday commute.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Portland's media owners, Lamar Advertising, OUTFRONT Media, Grapevine Outdoor among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Portland's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
TriMet MAX light rail and bus screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Portland is a city of bridges and neighborhoods under Mount Hood. The Pearl District and downtown anchor the core, Hawthorne and the southeast carry the indie-retail crowd, and the ‘Silicon Forest’ west of the river (Intel in Hillsboro, Nike in Beaverton) pulls a tech commute every weekday. The MAX light rail stitches it together. The audience skews young, design-literate and transit-heavy. Buy the bridge approaches and I-5/I-84 at commute, the Hawthorne and Pearl evenings, and the Silicon Forest weekday afternoons.
Downtown / Old Town and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Nob Hill / NW 23rd and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Pearl District shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Portland doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Pearl District + Downtown / Old Town | 6–11 PM |
| Commuter frequency | Hawthorne / Southeast, Downtown / Old Town | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Nob Hill / NW 23rd, Pearl District | 12–8 PM |
| B2B / decision-makers | Lloyd District, Downtown / Old Town | Weekdays 9 AM–6 PM |
| Tourism & events | Pearl District, Silicon Forest | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Portland’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: technology employers anchored by Intel, Oregon's largest private employer with more than 22,000 workers across the Silicon Forest (see DOOH for B2B), and craft brewing and hospitality businesses in a city with more microbreweries than any other in the US, concentrated around the Pearl District.
Book Portland by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & freeway digital | from ~$0.30 per play | $100 buys hourly bursts on I-5/I-84 | drive-time commuter reach |
| Pearl / Downtown digital | $0.50–$4 per play | $5,000–$20,000 typical 4-week presence | affluent core and retail |
| Hawthorne / NW 23rd street-level | $0.34–$3 per play | retail and dining windows | young, lifestyle-led shoppers |
| TriMet MAX screens | $0.30–$2.5 per play | every light-rail rider | repeat commuter frequency |
| Silicon Forest | $0.32–$2.5 per play | tech-corridor commute | affluent professional reach |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Portland screen: the format (pricing runs higher on silicon Forest than on roadside & freeway digital), the zone (Pearl District carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
An hourly burst on the I-5/I-84 commute and the MAX. Ideal for launches and local awareness.
Multi-zone Portland push
The Pearl plus Hawthorne and the Silicon Forest across peak windows, the workhorse plan for consumer and tech brands.
Portland flagship
The downtown core plus the freeway network and tech corridor, a full-metro statement.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Advertising, OUTFRONT Media, Grapevine Outdoor among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Portland screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Downtown / Old Town, the afternoon retail stretch around Nob Hill / NW 23rd, or the evening social hours in Pearl District, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Portland on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Pearl District through to Silicon Forest. The underlying screens are owned and run by media operators such as Lamar Advertising, OUTFRONT Media and Grapevine Outdoor, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Portland typically funds a multi-day hourly presence on a high-traffic corridor such as Downtown / Old Town, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.30 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Portland campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Portland by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
2.54 million people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
