Billboards in San Francisco · location intelligence · June 2026
Seven square miles of outsized influence, from Union Square's retail to the Financial District's decision-makers. Blindspot books the city's screens by the hour and prices them per play, so a tech launch can target the exact streets and hours that matter.
San Francisco billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Union Square, SoMa and landmark networks. On Blindspot, San Francisco screens are booked by the hour and priced per play, entry plays start around $0.40, with no contracts or minimums.
The smart San Francisco play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The flagship retail and tourist core, dense pedestrian footfall and long dwell from cable cars to department stores.
Daytime business density around Montgomery Street and the Transamerica Pyramid, decision-makers on repeat weekday routes.
The city's main transit and commuter spine, Muni and BART beneath, continuous pedestrian flow above.
Tech HQs, Chase Center crowds and Caltrain arrivals, a younger, high-intent audience around game and event nights.
Waterfront and ferry traffic with heavy visitor dwell, the highest tourist footfall in the city.
Dense, walkable nightlife and dining, evening and weekend audiences with strong cultural reach.
The media estate · operator partners
Blindspot aggregates digital out-of-home (DOOH) and classic out-of-home from San Francisco's media owners, Clear Channel Outdoor, OUTFRONT Media, Intersection (Muni transit) among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts San Francisco's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Muni and BART screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
San Francisco packs outsized influence into seven square miles. Union Square holds retail and tourism, the Financial District concentrates decision-makers, and SoMa and Mission Bay pull the tech workforce. BART and Muni move the commute in tight peaks, and the city thins as workers head to the Peninsula. Fog, hills and a compact grid shape sightlines. For a B2B or tech launch, a targeted hourly plan can hit the exact blocks where the buyers actually walk.
Financial District and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
SoMa and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Union Square shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
San Francisco doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Union Square + Financial District | 6–11 PM |
| Commuter frequency | Market Street, Financial District | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | SoMa, Union Square | 12–8 PM |
| B2B / decision-makers | Fisherman's Wharf, Financial District | Weekdays 9 AM–6 PM |
| Tourism & events | Union Square, Mission District | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into San Francisco’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Union Square & downtown digital | from ~$0.40 per play | $100 buys hourly slots in the core | Flagship retail footfall and long dwell |
| Boulevard & roadside digital | $0.50–$4 per play | $5,000–$22,000 typical 4-week presence | Market Street and arterial commuter reach |
| Transit screens (Muni · BART) | $0.30–$3 per play | 500K+ Muni boardings/day | Captive dwell on platforms and vehicles |
| Mall & retail screens | $0.40–$4 per play | high-intent shopper reach | Westfield and neighbourhood retail |
| Iconic & spectacular | $1–$8 per play | brand-statement reach | Union Square and Embarcadero spectaculars |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Neighbourhood test
A focused hourly burst on one zone, Union Square evenings or a Market Street commuter window. Ideal for launches and local tests.
Multi-zone city push
Downtown, transit and SoMa across peak windows over a few weeks, the workhorse plan for DTC, tech and retail.
Citywide flagship
Every zone plus an Union Square spectacular, a full San Francisco takeover for a launch or hero campaign.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, San Francisco screens are priced per play and booked by the hour, entry plays start around $0.40, with no contracts or minimums.
Union Square ranks #1 for reach and dwell. For premium and B2B audiences, Financial District leads; for retail intent, SoMa; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every San Francisco screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across San Francisco onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Clear Channel Outdoor, OUTFRONT Media, Intersection (Muni transit).
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Financial District corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone San Francisco campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter San Francisco by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Bay is watching. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
