Perth DOOH · the CBD, Northbridge, the Mitchell and Kwinana freeways · June 2026
Australia's most isolated capital, a metro of 2.38 million, the Swan River and Kings Park, the Mitchell Freeway commute and the Metronet rail, bookable by the hour, priced per play, matched to how Perth actually moves.
Perth billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Perth CBD, Subiaco and landmark networks. On Blindspot, Perth screens are booked by the hour and priced per play, entry plays start around $0.32, with no contracts or minimums.
The smart Perth play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The commercial nucleus stretching from Northbridge to Elizabeth Quay, premium digital and transit faces reaching the resources-sector workforce.
The inner-city entertainment, dining and cultural-centre precinct, strong nightlife and young-adult crowds across the river from the CBD.
The redeveloped waterfront precinct on the Swan River, tourism, event and transit-hub exposure beside the bus station and ferries.
The leafy upmarket suburb west of the CBD, boutique retail, dining and wine bars for an affluent demographic.
The historic port city on the southern fringe, maritime heritage and tourism with heavy weekend market and beach footfall.
The buzzing coastal strip north of the city, bars, restaurants and an alfresco beach-lifestyle audience.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Perth's media owners, oOh!media, JCDecaux Australia, QMS Media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Perth's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Transperth train and bus screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Perth runs north and south on its freeways. The Mitchell Freeway feeds the northern suburbs into the CBD past oOh's signature Yagan Square site, the Kwinana carries the southern commute over the Narrows Bridge, and the Graham Farmer crosses the city through the Northbridge Tunnel. Northbridge owns the nightlife, Fremantle and Scarborough the weekends, and the Metronet rail buildout keeps adding stations. Buy the Mitchell and Kwinana drive-time, the Northbridge evening windows, the Elizabeth Quay and coastal weekend footfall and the CBD daytime, and skip the dead midday hours.
Northbridge and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Subiaco and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Perth CBD shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Perth doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Perth CBD + Northbridge | 6–11 PM |
| Commuter frequency | Elizabeth Quay, Northbridge | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Subiaco, Perth CBD | 12–8 PM |
| B2B / decision-makers | Fremantle, Northbridge | Weekdays 9 AM–6 PM |
| Tourism & events | Perth CBD, Scarborough Beach | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Perth’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & freeway digital | from ~$0.32 per play | $100 buys hourly bursts on the Mitchell and Kwinana | drive-time commuter reach |
| CBD LED & Yagan Square | $0.58–$5 per play | $5,000–$20,000 typical 4-week presence | downtown and resources-sector workforce |
| Northbridge / Subiaco street-level | $0.34–$3 per play | nightlife and dining windows | young adults after work |
| Transperth rail & bus screens | $0.32–$2.5 per play | every train and bus rider | repeat commuter frequency |
| Coastal & Fremantle weekend digital | $0.34–$3 per play | Scarborough and Fremantle weekend footfall | leisure and lifestyle reach |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
City test
An hourly burst on the Mitchell and Kwinana freeways plus the Transperth network. Ideal for launches and local awareness.
Multi-zone Perth push
CBD LED and Yagan Square plus Northbridge, Elizabeth Quay and the coast across peak windows, the workhorse plan for regional and B2B brands.
Perth flagship
CBD wallscapes plus the freeway network and the waterfront precincts, a full-metro statement across the isolated capital.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Perth screens are priced per play and booked by the hour, entry plays start around $0.32, with no contracts or minimums.
Perth CBD ranks #1 for reach and dwell. For premium and B2B audiences, Northbridge leads; for retail intent, Subiaco; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Perth screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Perth onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as oOh!media, JCDecaux Australia, QMS Media.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Northbridge corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Perth campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Perth by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
2.38 million people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
