Pamplona DOOH · Plaza del Castillo · Estafeta · Carlos III · July 2026
The capital of Navarra, 205,000 people inside and around the star-fort walls, from Plaza del Castillo and the Estafeta to Avenida Carlos III, the campuses and La Morea, bookable by the hour, priced per play, matched to how Pamplona actually moves.
Pamplona billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Plaza del Castillo / Casco Viejo, Universidad de Navarra / Hospitals and landmark networks. On Blindspot, Pamplona screens are booked by the hour and priced per play, entry plays start around $0.27, with no contracts or minimums.
The smart Pamplona play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
Plaza del Castillo and the pintxo lanes of the Casco Viejo carry the old town's terraces, bars and festival crowds, the social center of all Navarra.
The Estafeta's narrow straight is the world's most famous 400 metres every July morning of San Fermín, and a busy shopping lane the rest of the year.
Avenida Carlos III runs the Ensanche's shopping spine from the bullring toward the Navarra palace, the city's premium retail corridor.
The Universidad de Navarra campus and the Clínica's medical flow hold students, staff and patients on the city's green southern edge.
The La Morea belt in Cordovilla stacks the hypermarket, the multiplex and the big-box row where the comarca does its weekend shopping.
The rondas and the Rochapea riverside carry the comarca's car commute and the working neighborhoods north of the walls.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Pamplona's media owners, JCDecaux, Clear Channel España, Impursa among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Pamplona's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
the villavesas, Pamplona's city bus network across the Comarca plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
For eight days every July, San Fermín makes Pamplona the most photographed small city on earth: white and red on every street, the encierro up Estafeta at eight sharp, and a million visitors packing the Casco Viejo. The other 51 weeks are the point for advertisers: a wealthy provincial capital with Spain's manufacturing champion Volkswagen Navarra, two universities including the Universidad de Navarra and its teaching hospital, pintxo bars ringing Plaza del Castillo, and the Ensanche's Avenida Carlos III carrying the shopping flow from the bullring to the palace. La Morea in Cordovilla does the big-box math, and the Camino de Santiago walks through the middle of town. Buy the San Fermín week early and the Carlos III shopping run all year.
Calle Estafeta / encierro route and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Universidad de Navarra / Hospitals and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Plaza del Castillo / Casco Viejo shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Pamplona doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Plaza del Castillo / Casco Viejo + Calle Estafeta / encierro route | 6–11 PM |
| Commuter frequency | Avenida Carlos III / Ensanche, Calle Estafeta / encierro route | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Universidad de Navarra / Hospitals, Plaza del Castillo / Casco Viejo | 12–8 PM |
| B2B / decision-makers | La Morea / Cordovilla retail, Calle Estafeta / encierro route | Weekdays 9 AM–6 PM |
| Tourism & events | Plaza del Castillo / Casco Viejo, Rochapea / Ring roads | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Pamplona’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & ronda digital | from ~$0.27 per play | $100 buys hourly bursts on the rondas and the Landaben approaches | comarca drive-time reach |
| Casco Viejo approaches | from ~$0.42 per play | the old-town edges | terrace and festival footfall |
| Carlos III digital | from ~$0.36 per play | the Ensanche shopping spine | premium retail flow |
| La Morea retail digital | from ~$0.31 per play | the Cordovilla belt | weekend shopper flow |
| Villavesa network screens | from ~$0.27 per play | the bus shelters comarca-wide | daily riders on every line |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Pamplona screen: the format (pricing runs higher on villavesa network screens than on roadside & ronda digital), the zone (Plaza del Castillo / Casco Viejo carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the rondas and Carlos III.
Multi-zone Pamplona push
The Casco Viejo approaches, Carlos III and La Morea running together across peak dayparts.
San Fermín flagship
Full-city saturation across the July 6-14 fiesta, booked months ahead.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, JCDecaux, Clear Channel España, Impursa among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes, on Blindspot every Pamplona screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Pamplona onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as JCDecaux, Clear Channel España, Impursa.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Calle Estafeta / encierro route corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Pamplona campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Pamplona by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The running city. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
