Zaragoza DOOH · Plaza del Pilar · Independencia · El Tubo · June 2026
Zaragoza has 370 screens on Blindspot across 3 formats, from the Plaza del Pilar to the Paseo de la Independencia to El Tubo. Most are urban panels, about $0.33 a play; bus-shelter screens add 46 more at about $0.21. Booked by the hour, priced per play.
Zaragoza billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Plaza del Pilar, Zaragoza-Delicias and landmark networks. On Blindspot, Zaragoza screens are booked by the hour and priced per play, entry plays start around $0.29, with no contracts or minimums.
The smart Zaragoza play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The great Plaza del Pilar before the basilica on the Ebro is the symbolic heart and main gathering space of the city.
The arcaded Paseo de la Independencia is the grand commercial boulevard and the busiest retail flow in the centre.
The Calle Alfonso I and the dense El Tubo tapas alleys pack bars and a going-out crowd in the old town.
The Zaragoza-Delicias AVE and bus station carries the heaviest commuter and high-speed-rail arrival flow.
The Expo 2008 grounds, the Water Tower and the Ebro riverside draw a weekend leisure and events crowd.
The single Tranvia line and the main arterials carry the heaviest cross-town and commuter flow through the city.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Zaragoza's media owners, JCDecaux España, Clear Channel España, Exterior Plus among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Zaragoza's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Tranvia de Zaragoza and AUZSA bus shelter screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Zaragoza sits midway on the Madrid to Barcelona AVE line, and it runs on its basilica, its shopping axis and its river. Mornings stream the Tranvia along the Paseo de la Independencia and the trains through Zaragoza-Delicias into the centre; lunch fills the Plaza del Pilar before the great basilica and the Calle Alfonso I; evenings pull crowds into the El Tubo tapas alleys; the Expo 2008 grounds and the Ebro riverside draw weekend leisure footfall. The Fiestas del Pilar flood the centre every October, one of Spain's biggest festivals. Buy the Tranvia morning peak and the Plaza del Pilar and El Tubo evening.
Paseo de la Independencia and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Zaragoza-Delicias and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Plaza del Pilar shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Zaragoza doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Plaza del Pilar + Paseo de la Independencia | 6–11 PM |
| Commuter frequency | Calle Alfonso I, Paseo de la Independencia | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Zaragoza-Delicias, Plaza del Pilar | 12–8 PM |
| B2B / decision-makers | Expo 2008, Paseo de la Independencia | Weekdays 9 AM–6 PM |
| Tourism & events | Plaza del Pilar, Tranvia axis | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Zaragoza’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: corporate and B2B, since the former Expo 2008 site was rebuilt into Zentro Expo, now the largest business park in Spain, filling that zone with weekday decision-makers (see DOOH for B2B), and logistics, with Inditex and Amazon both running major distribution centers at the nearby PLAZA platform, Europe's largest logistics facility, sending workers through commuter corridors like Calle Alfonso I.
Book Zaragoza by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Plaza del Pilar civic digital | from ~$0.48 per play | $100 buys hourly bursts on the central square | pedestrian and high-dwell audiences |
| Independencia boulevard digital | from ~$0.44 per play | the grand commercial boulevard | pedestrian shopper dwell |
| El Tubo tapas digital | from ~$0.40 per play | the old-town tapas alleys | younger going-out crowds |
| Zaragoza-Delicias station digital | from ~$0.36 per play | the AVE and bus station | commuter and arrival audiences |
| Tranvia and AUZSA screens | from ~$0.30 per play | the tram line and bus shelters | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Zaragoza screen: the format (pricing runs higher on tranvia and AUZSA screens than on plaza del Pilar civic digital), the zone (Plaza del Pilar & the basilica carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Centre and tram test
A week of daytime and evening bursts on the Plaza del Pilar and the Tranvia.
Multi-zone Zaragoza push
The Plaza del Pilar, the Paseo de la Independencia and El Tubo running together across peak dayparts.
Fiestas del Pilar flagship
Full centre and riverside saturation timed to the Fiestas del Pilar in October.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, JCDecaux España, Clear Channel España, Exterior Plus among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Zaragoza screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Paseo de la Independencia, the afternoon retail stretch around Zaragoza-Delicias, or the evening social hours in Plaza del Pilar & the basilica, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Zaragoza on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Plaza del Pilar & the basilica through to Tranvia axis & the arterials. The underlying screens are owned and run by media operators such as JCDecaux España, Clear Channel España and Exterior Plus, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Zaragoza typically funds a multi-day hourly presence on a high-traffic corridor such as Paseo de la Independencia, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.29 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Zaragoza campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Zaragoza by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The capital of Aragon. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
