Nice DOOH · Promenade des Anglais · Vieux Nice · Jean-Médecin · June 2026
Nice is a Riviera capital of about 354,000 on the Côte d'Azur, built around the Promenade des Anglais, Place Masséna and Avenue Jean-Médecin, bookable by the hour, priced per play, matched to how the city actually moves.
Nice billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Promenade des Anglais, Vieux Nice and landmark networks. On Blindspot, Nice screens are booked by the hour and priced per play, entry plays start around $0.35, with no contracts or minimums.
The smart Nice play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The palm-lined seafront boulevard along the Baie des Anges.
The red-ochre central square where the tram lines and the city meet.
The main shopping avenue and tram corridor running north from Masséna.
The old town of ochre lanes, the flower market and evening crowds.
The main rail station and arrivals point for the wider Riviera.
The harbour district of restaurants and ferries east of the old town.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Nice's media owners, JCDecaux France, Clear Channel France, Mediatransports among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Nice's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Lignes d'Azur tram platform screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Nice strings out along the Baie des Anges, the Promenade des Anglais running the length of the seafront. Place Masséna is the hinge, with Avenue Jean-Médecin running north for shopping and the Lignes d'Azur trams threading the centre. Vieux Nice packs the old town with markets and bars, and the Côte d'Azur airport feeds a steady international audience. The Carnival in February and the high summer season swing footfall hard. Buy the Promenade and Masséna on warm evenings; pair with Jean-Médecin for daytime retail.
Place Masséna and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Vieux Nice and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Promenade des Anglais shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Nice doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Promenade des Anglais + Place Masséna | 6–11 PM |
| Commuter frequency | Avenue Jean-Médecin, Place Masséna | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Vieux Nice, Promenade des Anglais | 12–8 PM |
| B2B / decision-makers | Gare de Nice-Ville, Place Masséna | Weekdays 9 AM–6 PM |
| Tourism & events | Promenade des Anglais, Port Lympia | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Nice’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & arterial digital | from ~$0.35 per play | The Voie Mathis, the airport approach and the corniches | drive-time reach |
| Promenade & seafront | from ~$0.55 per play | The Promenade des Anglais along the Baie des Anges | tourism footfall |
| Place Masséna & Jean-Médecin retail | from ~$0.47 per play | The central square and main shopping avenue | high footfall |
| Lignes d'Azur tram | from ~$0.37 per play | Platform and tram-stop screens across the network | captive transit |
| Gare de Nice-Ville | from ~$0.39 per play | The main rail station and Riviera arrivals point | transit footfall |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
City test
A short run across the Promenade and Place Masséna to read response.
Multi-zone Nice push
The Promenade, Masséna, Jean-Médecin and Vieux Nice together for a city-wide week.
Nice flagship
Sustained presence across the seafront during the Carnival or peak summer season.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Nice screens are priced per play and booked by the hour, entry plays start around $0.35, with no contracts or minimums.
Promenade des Anglais ranks #1 for reach and dwell. For premium and B2B audiences, Place Masséna leads; for retail intent, Vieux Nice; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Nice screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Nice onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as JCDecaux France, Clear Channel France, Mediatransports.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Place Masséna corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Nice campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Nice by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
354 thousand people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
