Myrtle Beach DOOH · SkyWheel · Broadway at the Beach · US 17 · July 2026
The heart of the Grand Strand, a resort city near 40,000 in a metro near 480,000 that drew more than 18 million visitors in 2024, from the SkyWheel and Broadway at the Beach to Kings Highway and the Bypass, bookable by the hour, priced per play, matched to how Myrtle Beach actually moves.
Myrtle Beach billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Ocean Boulevard / Boardwalk, US 501 / Coastal Grand Gateway and landmark networks. On Blindspot, Myrtle Beach screens are booked by the hour and priced per play, entry plays start around $0.27, with no contracts or minimums.
The smart Myrtle Beach play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
Ocean Boulevard and the Boardwalk beneath the SkyWheel carry the densest visitor dwell on the Grand Strand, from beach mornings to late-night crowds.
Broadway at the Beach packs restaurants, attractions and nightlife around its lake, the region's biggest single entertainment draw every evening.
Kings Highway and the US 17 Bypass run the length of the Strand, the corridors every visitor and commuter rides between the beach towns.
US 501 funnels arriving traffic in from Conway and the interstates past Coastal Grand Mall, the front door of the Grand Strand.
The Market Common's urban village on the old air base holds the upscale shopping, dining and residential crowd south of the core.
North Myrtle Beach and Barefoot Landing carry the northern Strand's vacation, dining and golf flow along Highway 17.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Myrtle Beach's media owners, Lamar Advertising, Coastal Outdoor Advertising, Adams Outdoor Advertising among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Myrtle Beach's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Coast RTA buses along the Grand Strand and into Conway plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Myrtle Beach runs on the visitor clock. Ocean Boulevard and the Boardwalk fill beneath the SkyWheel from morning beach walks to late-night crowds, Broadway at the Beach holds families through the evening, and Kings Highway with the US 17 Bypass carries everyone up and down the Grand Strand. US 501 funnels arrivals in past Coastal Grand Mall, The Market Common holds the upscale dining crowd, and the golf courses keep the shoulder seasons busy. Buy the US 17 drive-time and the Boardwalk evening peak.
Broadway at the Beach and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
US 501 / Coastal Grand Gateway and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Ocean Boulevard / Boardwalk shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Myrtle Beach doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Ocean Boulevard / Boardwalk + Broadway at the Beach | 6–11 PM |
| Commuter frequency | US 17 Bypass / Kings Highway, Broadway at the Beach | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | US 501 / Coastal Grand Gateway, Ocean Boulevard / Boardwalk | 12–8 PM |
| B2B / decision-makers | The Market Common, Broadway at the Beach | Weekdays 9 AM–6 PM |
| Tourism & events | Ocean Boulevard / Boardwalk, North Myrtle Beach / Barefoot Landing | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Myrtle Beach’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: golf tourism operators and traveling golfers along Ocean Boulevard / Boardwalk and North Myrtle Beach / Barefoot Landing, where the area's 78 golf courses generate a $1.6 billion annual economic impact and support over 13,000 jobs (see DOOH for events), and retail shoppers at US 501 / Coastal Grand Gateway, home to Coastal Grand Mall, a super-regional shopping center with over 170 stores.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & highway digital | from ~$0.27 per play | $100 buys hourly bursts on US 17 and US 501 | drive-time and arrivals reach |
| Boardwalk & Ocean Boulevard spectacular | from ~$0.44 per play | the SkyWheel visitor core | beachfront tourist dwell |
| Broadway at the Beach digital | from ~$0.41 per play | the entertainment district | family evening crowds |
| Coastal Grand & 501 digital | from ~$0.34 per play | the arrivals and mall corridor | incoming visitor traffic |
| Coast RTA transit screens | from ~$0.27 per play | the Strand and Conway routes | walk-up and worker commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Myrtle Beach screen: the format (pricing runs higher on coast RTA transit screens than on roadside & highway digital), the zone (Ocean Boulevard / Boardwalk & SkyWheel carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Arrivals test
A week of Friday-to-Sunday bursts on US 501 and the Bypass as visitors roll in.
Multi-zone Strand push
Ocean Boulevard, Broadway and US 17 running together across peak dayparts.
Summer-season flagship
Full Strand saturation timed to the summer peak, Bike Week and the holiday shoulder events.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Advertising, Coastal Outdoor Advertising, Adams Outdoor Advertising among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Myrtle Beach screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Broadway at the Beach, the afternoon retail stretch around US 501 / Coastal Grand Gateway, or the evening social hours in Ocean Boulevard / Boardwalk & SkyWheel, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Myrtle Beach on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Ocean Boulevard / Boardwalk & SkyWheel through to North Myrtle Beach / Barefoot Landing. The underlying screens are owned and run by media operators such as Lamar Advertising, Coastal Outdoor Advertising and Adams Outdoor Advertising, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Myrtle Beach typically funds a multi-day hourly presence on a high-traffic corridor such as Broadway at the Beach, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.27 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Myrtle Beach campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Myrtle Beach by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Grand Strand. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
