Montgomery DOOH · State Capitol · Dexter Avenue · I-65 · I-85 · June 2026
Montgomery is one of the cities we price where billboards are the largest format: 33 screens at about $0.26 a play, from the Alabama State Capitol and Dexter Avenue to downtown and the I-65 and I-85 crossroads. In total the city carries 115 screens across 4 formats on Blindspot. Bookable by the hour, priced per play.
Montgomery billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Downtown / State Capitol, I-85 / Hyundai Corridor and landmark networks. On Blindspot, Montgomery screens are booked by the hour and priced per play, entry plays start around $0.29, with no contracts or minimums.
The smart Montgomery play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The downtown core around the Alabama State Capitol, Dexter Avenue and the civil-rights landmarks draws state workers, visitors and event crowds.
The Shoppes at EastChase and the Eastern Boulevard corridor form the metro's dominant retail and dining cluster on the fast-growing east side.
Interstate 65 carries the heaviest north-south through and commuter traffic between Birmingham and the Gulf past the city.
Interstate 85 runs northeast toward Atlanta past the Hyundai assembly plant, carrying a heavy industrial and commuter flow.
The revived Alabama River waterfront around Riverwalk Stadium and the amphitheater pulls game-day, concert and event crowds downtown.
The Maxwell Boulevard corridor near Maxwell Air Force Base carries a steady local, military and commuter flow on the west side.
The media estate · operator partners
Blindspot connects bookable digital out-of-home screens across Montgomery onto one map, priced per play and bookable by the hour. Below: real partner screens from the supplied local photo set.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Montgomery's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Montgomery Transit (The M) buses and the downtown transfer hub plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Montgomery sits on the Alabama River at the meeting of Interstate 65 and Interstate 85. Those freeways carry the heaviest through and commuter traffic, while downtown holds the state government, the Alabama State Capitol, the Dexter Avenue King Memorial Church and the civil-rights landmarks that draw visitors from around the world. The revived riverfront around Riverwalk Stadium and the Legacy sites pull evening and event crowds, while retail concentrates east around EastChase and the Eastern Boulevard. Maxwell Air Force Base and the Hyundai plant anchor a steady weekday flow. Screens along I-65, I-85, downtown and Eastern Boulevard catch the most valuable local and visitor eyes.
EastChase / Eastern Boulevard and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
I-85 / Hyundai Corridor and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Downtown / State Capitol shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Montgomery doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Downtown / State Capitol + EastChase / Eastern Boulevard | 6–11 PM |
| Commuter frequency | I-65 Corridor, EastChase / Eastern Boulevard | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | I-85 / Hyundai Corridor, Downtown / State Capitol | 12–8 PM |
| B2B / decision-makers | Riverfront / Riverwalk Stadium, EastChase / Eastern Boulevard | Weekdays 9 AM–6 PM |
| Tourism & events | Downtown / State Capitol, Maxwell Blvd / West | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Montgomery’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: automotive manufacturing along I-85 / Hyundai Corridor, where Hyundai Motor Manufacturing Alabama employs thousands of production and salaried workers at its Montgomery plant, and military and government around Maxwell Blvd / West, home to Maxwell Air Force Base and Air University, which together employ more than 8,000 military and civilian personnel.
Book Montgomery by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & interstate digital | from ~$0.29 per play | $100 buys hourly bursts on I-65 and I-85 | drive-time and regional reach |
| Downtown & Capitol spectacular | from ~$0.47 per play | the State Capitol and Dexter Avenue core | government and visitor dwell |
| EastChase retail digital | from ~$0.44 per play | the Eastern Boulevard shopping cluster | dominant regional shopper crowd |
| Riverfront & event digital | from ~$0.33 per play | the Riverwalk Stadium district | game-day and concert audiences |
| Transit & downtown screens | from ~$0.29 per play | the Montgomery Transit stops | walk-up and drive-time commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Montgomery screen: the format (pricing runs higher on transit & downtown screens than on roadside & interstate digital), the zone (Downtown / State Capitol & Dexter Avenue carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on I-65 into downtown.
Multi-zone Montgomery push
Downtown, EastChase and the I-65 corridor running together across peak dayparts.
River Region flagship
Full downtown and interstate saturation across the capital metro.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Advertising, Clear Channel Outdoor, OUTFRONT Media among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Montgomery screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on EastChase / Eastern Boulevard, the afternoon retail stretch around I-85 / Hyundai Corridor, or the evening social hours in Downtown / State Capitol & Dexter Avenue, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Montgomery on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Downtown / State Capitol & Dexter Avenue through to Maxwell Blvd / West. The underlying screens are owned and run by media operators such as Lamar Advertising, Clear Channel Outdoor and OUTFRONT Media, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Montgomery typically funds a multi-day hourly presence on a high-traffic corridor such as EastChase / Eastern Boulevard, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.29 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Montgomery campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Montgomery by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The capital of Alabama. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
