Montgomery DOOH · State Capitol · Dexter Avenue · I-65 · I-85 · June 2026
The capital of Alabama near 196,000 in a metro near 386,000, from the Alabama State Capitol and Dexter Avenue to downtown and the I-65 and I-85 crossroads, bookable by the hour, priced per play, matched to how Montgomery actually moves.
Montgomery billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Downtown / State Capitol, I-85 / Hyundai Corridor and landmark networks. On Blindspot, Montgomery screens are booked by the hour and priced per play, entry plays start around $0.29, with no contracts or minimums.
The smart Montgomery play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The downtown core around the Alabama State Capitol, Dexter Avenue and the civil-rights landmarks draws state workers, visitors and event crowds.
The Shoppes at EastChase and the Eastern Boulevard corridor form the metro's dominant retail and dining cluster on the fast-growing east side.
Interstate 65 carries the heaviest north-south through and commuter traffic between Birmingham and the Gulf past the city.
Interstate 85 runs northeast toward Atlanta past the Hyundai assembly plant, carrying a heavy industrial and commuter flow.
The revived Alabama River waterfront around Riverwalk Stadium and the amphitheater pulls game-day, concert and event crowds downtown.
The Maxwell Boulevard corridor near Maxwell Air Force Base carries a steady local, military and commuter flow on the west side.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Montgomery's media owners, Lamar Advertising, Clear Channel Outdoor, OUTFRONT Media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Montgomery's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Montgomery Transit (The M) buses and the downtown transfer hub plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Montgomery sits on the Alabama River at the meeting of Interstate 65 and Interstate 85. Those freeways carry the heaviest through and commuter traffic, while downtown holds the state government, the Alabama State Capitol, the Dexter Avenue King Memorial Church and the civil-rights landmarks that draw visitors from around the world. The revived riverfront around Riverwalk Stadium and the Legacy sites pull evening and event crowds, while retail concentrates east around EastChase and the Eastern Boulevard. Maxwell Air Force Base and the Hyundai plant anchor a steady weekday flow. Screens along I-65, I-85, downtown and Eastern Boulevard catch the most valuable local and visitor eyes.
EastChase / Eastern Boulevard and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
I-85 / Hyundai Corridor and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Downtown / State Capitol shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Montgomery doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Downtown / State Capitol + EastChase / Eastern Boulevard | 6–11 PM |
| Commuter frequency | I-65 Corridor, EastChase / Eastern Boulevard | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | I-85 / Hyundai Corridor, Downtown / State Capitol | 12–8 PM |
| B2B / decision-makers | Riverfront / Riverwalk Stadium, EastChase / Eastern Boulevard | Weekdays 9 AM–6 PM |
| Tourism & events | Downtown / State Capitol, Maxwell Blvd / West | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Montgomery’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & interstate digital | from ~$0.29 per play | $100 buys hourly bursts on I-65 and I-85 | drive-time and regional reach |
| Downtown & Capitol spectacular | from ~$0.47 per play | the State Capitol and Dexter Avenue core | government and visitor dwell |
| EastChase retail digital | from ~$0.44 per play | the Eastern Boulevard shopping cluster | dominant regional shopper crowd |
| Riverfront & event digital | from ~$0.33 per play | the Riverwalk Stadium district | game-day and concert audiences |
| Transit & downtown screens | from ~$0.29 per play | the Montgomery Transit stops | walk-up and drive-time commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Montgomery screen: the format (pricing runs higher on transit & downtown screens than on roadside & interstate digital), the zone (Downtown / State Capitol & Dexter Avenue carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on I-65 into downtown.
Multi-zone Montgomery push
Downtown, EastChase and the I-65 corridor running together across peak dayparts.
River Region flagship
Full downtown and interstate saturation across the capital metro.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Advertising, Clear Channel Outdoor, OUTFRONT Media among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes, on Blindspot every Montgomery screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Montgomery onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Lamar Advertising, Clear Channel Outdoor, OUTFRONT Media.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic EastChase / Eastern Boulevard corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Montgomery campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Montgomery by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The capital of Alabama. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
