Melbourne DOOH · the CBD grid, the trams, the MCG · June 2026
Melbourne has 590 screens on Blindspot across 5 formats, Bourke Street Mall, Flinders Street, Chapel Street and the MCG precinct. A roadside billboard play runs about $2.52, the priciest format on this page. Booked by the hour, priced per play.
Melbourne billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Bourke Street Mall / CBD, MCG / sports precinct and landmark networks. On Blindspot, Melbourne screens are booked by the hour and priced per play, entry plays start around $0.30, with no contracts or minimums.
The smart Melbourne play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The city's main pedestrian shopping mall at the heart of the central business district.
Melbourne's most photographed intersection and a major event-and-transit hub.
The South Yarra and Prahran retail and nightlife strip, popular with fashion-led shoppers.
The Melbourne Cricket Ground and surrounding stadiums, huge AFL, cricket and concert crowds.
Metro Trains and the world's largest tram system blanket the metro with daily riders.
The main tolled freeway corridor carrying heavy commuter traffic through the city.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Melbourne's media owners, oOh!media, JCDecaux Australia, QMS Media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Melbourne's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Metro Trains and Yarra Trams screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Melbourne lays its CBD on the rectilinear Hoddle Grid beside the Yarra and Port Phillip Bay, with trams threading the streets on the world's largest network. Bourke Street Mall anchors retail, Flinders Street and Federation Square hold the civic crowds, Chapel Street runs fashion in South Yarra, and the MCG sports precinct fills for AFL, cricket and concerts. A packed major-events calendar swings footfall hard. Book the CBD and trams by day, Chapel Street in the evening, the M1 at commute.
Flinders Street / Federation Square and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
MCG / sports precinct and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Bourke Street Mall / CBD shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Melbourne doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Bourke Street Mall / CBD + Flinders Street / Federation Square | 6–11 PM |
| Commuter frequency | Chapel Street, Flinders Street / Federation Square | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | MCG / sports precinct, Bourke Street Mall / CBD | 12–8 PM |
| B2B / decision-makers | Rail, Flinders Street / Federation Square | Weekdays 9 AM–6 PM |
| Tourism & events | Bourke Street Mall / CBD, M1 / CityLink | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Melbourne’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: finance and corporate services around Bourke Street Mall / CBD, where Collins Street anchors the head offices of ANZ and NAB alongside major professional services firms (see DOOH for B2B), and fashion retail around Chapel Street, a 4-kilometre strip of more than 1,600 boutiques and designer stores that has anchored Melbourne's fashion scene since the early 1900s.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| CBD & urban panels | from ~$0.30 per play | $150 buys hourly core slots | Bourke Street Mall footfall and dwell |
| Motorway & roadside digital | $0.40–$4 per play | $3,500–$20,000 typical 4-week presence | M1 and CityLink commuter frequency |
| Transit screens (Trains · Trams) | $0.30–$3 per play | 182M+ journeys/year | Platforms, trams and in-car dwell |
| Mall & retail screens | $0.40–$4 per play | high-intent shopper reach | Chadstone and Emporium retail |
| Iconic & events | $0.50–$6 per play | civic and event reach | Flinders Street and MCG-precinct crowds |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Melbourne screen: the format (pricing runs higher on iconic & events than on CBD & urban panels), the zone (Bourke Street Mall / CBD carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Suburb test
An hourly burst on one zone, a Bourke Street daytime window or a Chapel Street evening. Ideal for launches and local tests.
Multi-zone city push
The CBD, transit and the M1 across peak windows, the workhorse plan for retail, finance and app campaigns.
Melbourne flagship
Bourke Street and Flinders Street plus the rail and tram network, a full Melbourne takeover.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, oOh!media, JCDecaux Australia, QMS Media among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Melbourne screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Flinders Street / Federation Square, the afternoon retail stretch around MCG / sports precinct, or the evening social hours in Bourke Street Mall / CBD, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Melbourne on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Bourke Street Mall / CBD through to M1 / CityLink. The underlying screens are owned and run by media operators such as oOh!media, JCDecaux Australia and QMS Media, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Melbourne typically funds a multi-day hourly presence on a high-traffic corridor such as Flinders Street / Federation Square, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.30 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Melbourne campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Melbourne by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Hoddle Grid. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
