Malmo DOOH · Stortorget · Turning Torso · Lilla Torg · June 2026
Sweden's third city near 366,000 and the gateway to Copenhagen, from Stortorget and Lilla Torg to the Turning Torso, the Western Harbour and the Oresund bridge, bookable by the hour, priced per play, matched to how Malmo actually moves.
Malmo billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Stortorget, Triangeln and landmark networks. On Blindspot, Malmo screens are booked by the hour and priced per play, entry plays start around $0.30, with no contracts or minimums.
The smart Malmo play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
Stortorget and the smaller Lilla Torg form the medieval squares at the heart of the old town, holding cafes, terraces and the heaviest tourist dwell.
Sodergatan runs the main pedestrian shopping flow from Stortorget toward the station, carrying the city's heaviest retail footfall.
The Western Harbour under the twisting Turning Torso holds the new waterfront district, a design and lifestyle draw with strong dwell.
The Triangeln shopping centre and station and the multicultural Mollevangen quarter carry heavy retail footfall and a young, mixed crowd.
Hyllie, the Emporia mall and the Malmo Arena sit at the Oresund bridge gateway, a travel, events and shopping node toward Copenhagen.
The E20, the E6 and the inner ring carry the heaviest drive-time flow into Malmo and toward the bridge, strong for commuter frequency.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Malmo's media owners, Clear Channel Sweden, JCDecaux Sweden, Bauer Media Outdoor among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Malmo's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Skanetrafiken bus and station screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Malmo (Malmoe) gathers around Stortorget and the smaller Lilla Torg, the medieval square turned cafe heart of the old town, with the Turning Torso twisting above the Western Harbour as the city's modern marker. Sodergatan runs the main shopping flow into the Triangeln centre, the Western Harbour holds the design and waterfront crowd, and the Oresund bridge ties the city straight into Copenhagen, fifteen years a single region. Skanetrafiken buses and the city tunnel move the commute. Buy the Sodergatan daytime daypart and the Lilla Torg evening peak.
Sodergatan and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Triangeln and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Stortorget shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Malmo doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Stortorget + Sodergatan | 6–11 PM |
| Commuter frequency | Western Harbour, Sodergatan | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Triangeln, Stortorget | 12–8 PM |
| B2B / decision-makers | Hyllie, Sodergatan | Weekdays 9 AM–6 PM |
| Tourism & events | Stortorget, E20 | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Malmo’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & ring-road digital | from ~$0.30 per play | $100 buys hourly bursts on the E20 and the bridge approach | drive-time commuter reach |
| Stortorget heritage digital | from ~$0.46 per play | the medieval old-town squares | tourist and cafe dwell |
| Sodergatan retail digital | from ~$0.44 per play | the main shopping street | shopper and footfall crowd |
| Western Harbour lifestyle digital | from ~$0.40 per play | the Turning Torso waterfront | design and lifestyle audiences |
| Skanetrafiken transit screens | from ~$0.32 per play | the bus and station network | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the E20 and the bridge approach into the centre.
Multi-zone Malmo push
Stortorget, Sodergatan and the Western Harbour running together across peak dayparts.
City-centre flagship
Full centre and Western Harbour saturation timed to a festival weekend or the peak summer season.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Malmo screens are priced per play and booked by the hour, entry plays start around $0.30, with no contracts or minimums.
Stortorget ranks #1 for reach and dwell. For premium and B2B audiences, Sodergatan leads; for retail intent, Triangeln; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Malmo screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Malmo onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Clear Channel Sweden, JCDecaux Sweden, Bauer Media Outdoor.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Sodergatan corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Malmo campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Malmo by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Oresund city. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
