Linz DOOH · Hauptplatz · Landstrasse · Danube · July 2026
The capital of Upper Austria near 214,000 on the Danube, from the Hauptplatz and the Landstrasse to the Ars Electronica riverfront and the Hauptbahnhof, bookable by the hour, priced per play, matched to how Linz actually moves.
Linz billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Hauptplatz / Old Town, Hauptbahnhof / Volksgarten and landmark networks. On Blindspot, Linz screens are booked by the hour and priced per play, entry plays start around $0.30, with no contracts or minimums.
The smart Linz play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The baroque Hauptplatz, one of Central Europe's largest enclosed squares, and the old-town lanes behind it form the civic heart on the Danube.
The Landstrasse shopping mile between the Hauptplatz and the station carries some of the heaviest pedestrian traffic in Austria.
The Ars Electronica Center and the Lentos museum light both banks of the Danube, drawing the culture and evening crowd to the river.
The Hauptbahnhof sits on Austria's east-west rail spine and feeds the Landstrasse with a dense daily commute.
Urfahr on the north bank and the Postlingbergbahn up to the pilgrimage church carry a steady local and visitor flow across the river.
The A7 and the harbour district around the voestalpine steelworks carry the heaviest commuter and industrial traffic in Upper Austria.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Linz's media owners, Gewista, EPAMEDIA, Progress Aussenwerbung among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Linz's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
LINZ AG trams and buses along the Landstrasse and the Postlingbergbahn up the hill plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Linz spans the Danube as the capital of Upper Austria and the country's third-largest city, an industrial steel town turned UNESCO City of Media Arts. The baroque Hauptplatz, one of Central Europe's largest enclosed squares, opens onto the Landstrasse, among Austria's busiest shopping streets, while the Ars Electronica Center and the Lentos museum light the riverbanks after dark. The Hauptbahnhof carries the east-west rail spine of Austria, voestalpine's steelworks anchor the harbour district, and the Postlingbergbahn climbs to the pilgrimage church above Urfahr. Screens along the Landstrasse, the Hauptplatz and the station catch the most repeat and visitor eyes.
Landstrasse and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Hauptbahnhof / Volksgarten and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Hauptplatz / Old Town shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Linz doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Hauptplatz / Old Town + Landstrasse | 6–11 PM |
| Commuter frequency | Danube Riverfront / Ars Electronica, Landstrasse | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Hauptbahnhof / Volksgarten, Hauptplatz / Old Town | 12–8 PM |
| B2B / decision-makers | Urfahr / Postlingberg, Landstrasse | Weekdays 9 AM–6 PM |
| Tourism & events | Hauptplatz / Old Town, A7 / voestalpine Corridor | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Linz’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Hauptplatz & old-town digital | from ~$0.51 per play | the baroque square | civic and tourist crowds |
| Landstrasse shopping digital | from ~$0.46 per play | the shopping mile | the busiest foot-traffic heart |
| Riverfront culture digital | from ~$0.41 per play | the Ars Electronica banks | media-arts and evening audiences |
| Station digital | from ~$0.37 per play | the Hauptbahnhof gateway | rail commuters and travellers |
| Ring-road & transit screens | from ~$0.30 per play | the A7 and LINZ AG network | drive-time and transit commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Linz screen: the format (pricing runs higher on ring-road & transit screens than on hauptplatz & old-town digital), the zone (Hauptplatz / Old Town carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Landstrasse test
A week of hourly bursts along the Landstrasse and the Hauptplatz.
Multi-zone Linz push
The Hauptplatz, the Landstrasse and the riverfront running together across peak dayparts.
Ars Electronica flagship
Full centre and riverfront saturation timed to the Ars Electronica Festival and the Klangwolke.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Gewista, EPAMEDIA, Progress Aussenwerbung among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes, on Blindspot every Linz screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Linz onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Gewista, EPAMEDIA, Progress Aussenwerbung.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Landstrasse corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Linz campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Linz by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The city of media arts. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
