Lafayette DOOH · Jefferson Street · Johnston Street · I-10 & I-49 · July 2026
The Hub City of Acadiana near 121,000 in a metro near 415,000, from Jefferson Street and the Cathedral Oak to Johnston Street, Ambassador Caffery and the I-10 and I-49 crossroads, bookable by the hour, priced per play, matched to how Lafayette actually moves.
Lafayette billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Johnston Street Corridor, I-10 / I-49 Crossroads and landmark networks. On Blindspot, Lafayette screens are booked by the hour and priced per play, entry plays start around $0.26, with no contracts or minimums.
The smart Lafayette play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
Johnston Street runs the length of the city from downtown to the Acadiana Mall, Lafayette's dominant retail and commuter spine.
Jefferson Street and the blocks around the cathedral carry the weekday office flow, the dining and live-music crowd, and the Festival International surge each spring.
Ambassador Caffery Parkway carries the big-box, dining and hospital flow across the south side, one of the heaviest daily corridors in Acadiana.
Interstate 10 crosses Interstate 49 at Lafayette, catching the Houston-to-New Orleans flow and the regional commute down the Evangeline Thruway.
The University of Louisiana at Lafayette campus and the Cajundome carry a steady student flow and big Ragin' Cajuns game and concert nights.
River Ranch and the Kaliste Saloom corridor hold the city's upscale dining, office and evening crowd on the south side.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Lafayette's media owners, Lamar Advertising, Bass Ltd. Outdoor, Clear Channel Outdoor among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Lafayette's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Lafayette Transit System (LTS) buses and the Rosa Parks Transportation Center downtown plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Lafayette is where Interstate 10 crosses Interstate 49, the crossroads of Acadiana and the center of Cajun and Creole Louisiana. Johnston Street runs the length of the city from downtown to the Acadiana Mall, Ambassador Caffery Parkway carries the big-box and hospital flow, and Jefferson Street downtown fills for dining, live music and Festival International each spring. UL Lafayette and the Cajundome add campus and event surges, and River Ranch holds the upscale evening crowd. Buy the Johnston Street drive-time and the downtown festival peak.
Downtown / Jefferson Street and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
I-10 / I-49 Crossroads and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Johnston Street Corridor shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Lafayette doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Johnston Street Corridor + Downtown / Jefferson Street | 6–11 PM |
| Commuter frequency | Ambassador Caffery Parkway, Downtown / Jefferson Street | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | I-10 / I-49 Crossroads, Johnston Street Corridor | 12–8 PM |
| B2B / decision-makers | UL Lafayette / Cajundome, Downtown / Jefferson Street | Weekdays 9 AM–6 PM |
| Tourism & events | Johnston Street Corridor, River Ranch / Kaliste Saloom | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Lafayette’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & interstate digital | from ~$0.26 per play | $100 buys hourly bursts on I-10 and I-49 | drive-time and regional reach |
| Johnston Street retail digital | from ~$0.42 per play | the mall-to-downtown spine | dominant Acadiana shopper crowd |
| Downtown & Jefferson Street spectacular | from ~$0.40 per play | the dining and festival core | office and going-out dwell |
| Ambassador Caffery digital | from ~$0.36 per play | the south-side big-box corridor | retail and hospital commuters |
| LTS transit screens | from ~$0.26 per play | the Rosa Parks hub and routes | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Lafayette screen: the format (pricing runs higher on LTS transit screens than on roadside & interstate digital), the zone (Johnston Street Corridor carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on Johnston Street and the I-10 exits.
Multi-zone Lafayette push
Downtown, Johnston Street and Ambassador Caffery running together across peak dayparts.
Festival International flagship
Full downtown and corridor saturation timed to Festival International and Cajuns game weekends.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Advertising, Bass Ltd among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes, on Blindspot every Lafayette screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Lafayette onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Lamar Advertising, Bass Ltd. Outdoor, Clear Channel Outdoor.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Downtown / Jefferson Street corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Lafayette campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Lafayette by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Hub City. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
