Hobart DOOH · Salamanca · Constitution Dock · MONA · June 2026
The capital of Tasmania in a Greater Hobart region near 255,000, from Salamanca Place and Constitution Dock to the Elizabeth Street mall and the Tasman Bridge, bookable by the hour, priced per play, matched to how Hobart actually moves.
Hobart billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Salamanca Place / Waterfront, Tasman Bridge / Eastern Shore and landmark networks. On Blindspot, Hobart screens are booked by the hour and priced per play, entry plays start around $0.31, with no contracts or minimums.
The smart Hobart play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The Georgian sandstone warehouses of Salamanca Place and the waterfront pack the tourist, dining and Saturday-market crowd along the harbour.
The Elizabeth Street mall and the surrounding CBD form the city's retail and transit core, the busiest daily foot traffic.
Constitution Dock and Franklin Wharf, the finish line of the Sydney to Hobart race, draw event, festival and waterfront crowds.
The Tasman Bridge carries the heaviest commuter traffic across the Derwent to the eastern shore and the road to MONA and the airport.
Sandy Bay and the University of Tasmania campus carry a steady student, resident and waterfront flow south of the CBD.
The Brooker Highway carries the heaviest drive-time traffic north out of the city toward Glenorchy and the MONA road.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Hobart's media owners, oOh!media, JCDecaux Australia, QMS Media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Hobart's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Metro Tasmania buses and the Hobart city interchange on Elizabeth Street plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Hobart sits on the Derwent estuary beneath kunanyi / Mount Wellington, the compact capital of Tasmania. The waterfront around Constitution Dock and the Georgian sandstone warehouses of Salamanca Place form the tourist and dining heart, packed on Saturdays for the Salamanca Market and every New Year for the finish of the Sydney to Hobart yacht race. The Elizabeth Street mall is the retail core, and the Tasman Bridge carries the heaviest commuter traffic across the river to the eastern shore and the road out to MONA. The University of Tasmania and Sandy Bay add a steady student flow. Screens around Salamanca, the mall and the bridge approaches catch the most repeat and visitor eyes.
Elizabeth Street Mall / CBD and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Tasman Bridge / Eastern Shore and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Salamanca Place / Waterfront shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Hobart doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Salamanca Place / Waterfront + Elizabeth Street Mall / CBD | 6–11 PM |
| Commuter frequency | Constitution Dock / Franklin Wharf, Elizabeth Street Mall / CBD | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Tasman Bridge / Eastern Shore, Salamanca Place / Waterfront | 12–8 PM |
| B2B / decision-makers | Sandy Bay / University, Elizabeth Street Mall / CBD | Weekdays 9 AM–6 PM |
| Tourism & events | Salamanca Place / Waterfront, Brooker Highway / North | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Hobart’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: cultural tourism around Brooker Highway / North, the route to Berriedale, home to MONA (the Museum of Old and New Art), the Southern Hemisphere's largest privately funded museum, drawing hundreds of thousands of visitors a year (see DOOH for events), and Antarctic research and logistics around Constitution Dock / Franklin Wharf, where the icebreaker RSV Nuyina berths at Macquarie Wharf and the Australian Antarctic Division runs its national headquarters from nearby Kingston.
Book Hobart by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Salamanca & waterfront digital | from ~$0.53 per play | the Salamanca and harbour core | tourist and dining crowds |
| Elizabeth Street CBD digital | from ~$0.48 per play | the retail and transit core | the busiest daily foot traffic |
| Waterfront & event digital | from ~$0.43 per play | the Constitution Dock district | festival and event audiences |
| Bridge & drive-time digital | from ~$0.38 per play | the Tasman Bridge approaches | eastern-shore commuter reach |
| Highway & transit screens | from ~$0.31 per play | the Brooker Highway and Metro network | drive-time and transit commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Hobart screen: the format (pricing runs higher on highway & transit screens than on salamanca & waterfront digital), the zone (Salamanca Place / Waterfront carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Waterfront test
A week of hourly bursts around Salamanca and the Elizabeth Street mall.
Multi-zone Hobart push
Salamanca, the CBD and the Tasman Bridge running together across peak dayparts.
Tasmanian-capital flagship
Full waterfront and CBD saturation timed to the market and yacht-race season.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, oOh!media, JCDecaux Australia, QMS Media among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes, on Blindspot every Hobart screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Hobart onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as oOh!media, JCDecaux Australia, QMS Media.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Elizabeth Street Mall / CBD corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Hobart campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Hobart by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The capital of Tasmania. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
